Norm Peterson
corner barstool sitter
That part isn't engineering's responsibility. Most people aren't going to understand how the desirability of some end result can be defined in terms that permit logical analysis, and trying to teach them that would be like herding cats. Realistically, it's up to non-engineering minds to reach the non engineering-oriented consumer (i.e. most people) about the final product on an emotional basis.BmacIL was right but he didn’t bring it back to the end user. Leaving it to some ad agency that didn’t build it is ineffective. . . . they have to bring it back to end user experience driving the car.
I wouldn't go that far. Though I do think that the best car company CEOs aren't going to come from the ranks of today's musical-chairs MBAs.That’s why the best car CEOs are engineers.
Norm
Sponsored