Juggernaut outed

[CrazyHippie]

Do you guys think Lund actually started from scratch or started from what Ford provided in the car? ( even if swapping strategies, Lund never had a blank ecu bin...)

Who owns that file given they all started at Ford?

Who owns the tune file? That one is easy - the person who paid for it - in other words the vehicle owner, who should then be able to tweak it any way they want to. If these 3rd party tuners try to lock up the file or retain some sort of proprietary license to it, they can shove their product. You watch, the next step will be to attach a subscription to the file so you have to pay for it over and over again. I've read that car manufacturers are already trying this. BMW is toying with subscriptions for features like heated seats, for example. F all that!

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[Proshop]

Yes, but no one has laid out what causes the coyote tick

I think it’s the Roadrunner trapped inside that causes that! Meep meep!

 

[shogun32]

I think it’s the Roadrunner trapped inside that causes that! Meep meep!

that's actually brilliant and Ford should make that the official narrative. Afterall, without the RR the Coyote would not spin up or engage in infinite attempts to go fast like the dickens.

 

[Proshop]

that's actually brilliant and Ford should make that the official narrative. Afterall, without the RR the Coyote would not spin up or engage in infinite attempts to go fast like the dickens.

Glad someone could find some humor in it!

 

[tdstuart]

At this point, we need a whole review website dedicated to tuners

 

[Angrey]

At this point, we need a whole review website dedicated to tuners

You have Craig's List. Angie's List.

We need to create website/service called "Hector's List" where you go to find "top rated tuners in your area." haha

 

[I Bleed Ford Blue]

This whole scenario reminds me of the story of a car thief who stole a car and a few weeks later someone else comes along and steals it from him. So the first thief calls the cops because someone stole "his" car. Can you see the similarities?

In the end, this may be part of the reason the 650 is locked, ford may be tired of having their IP stolen and tampered with.

 

[ZXMustang]

This whole scenario reminds me of the story of a car thief who stole a car and a few weeks later someone else comes along and steals it from him. So the first thief calls the cops because someone stole "his" car. Can you see the similarities?

In the end, this may be part of the reason the 650 is locked, ford may be tired of having their IP stolen and tampered with.

No the new lock downs are driven by customer data privacy and protection. The new cars are going to have much more access to your driving data, locations, personal data and so on. So ford has come up with systems to try and keep your data safe. And that means top to bottom intrusion protection including engine calibrations stored on integrated hardware. This is how data breaches within integrated systems start. You just need a door. And flashing engine calibrations could be a way into the new integrated systems to create other entry points for data extraction.

 

[CORNYOTE]

This will all be a mute point when AI starts tuning cars.

Imagine being able to look at every single data point in a calibration file, make miniscule changes to any or every data point to dial in every aspect of a car, then rewrite a calibration to exacting parameters all within milliseconds. Now imagine it continuously modifying the calibration several times per second to varying conditions.

No tuner on earth can account for every variable. AI can.

 

[Angrey]

This will all be a mute point when AI starts tuning cars.

Imagine being able to look at every single data point in a calibration file, make miniscule changes to any or every data point to dial in every aspect of a car, then rewrite a calibration to exacting parameters all within milliseconds. Now imagine it continuously modifying the calibration several times per second to varying conditions.

No tuner on earth can account for every variable. AI can.

Optimization will be easy and efficient with AI (surprised it isn't being employed already). Debugging problems will be the step after and then setting up NEW tunes to get around transmissions and what not (which is where the tuners really separate themselves, driveability and trans setups), but we're at the close of all that anyway. We're unlikely to see new motor/PCM/Trans architecture before the end of production for CI cars (at least as we know it, we'll see CI, it'll just be the ultra efficient grocery getters that continue to compete and comply under the ever escalating fleet requirements).

 

[WD Pro]

You have Craig's List. Angie's List.

We need to create website/service called "Hector's List" where you go to find "top rated tuners in your area." haha

Does anyone know who actually tunes Hector's cars though ? More importantly, did he rip off a lund tune ... ?

WD

 

[furdfan2018]

well well well

I love how “Lund ain’t shit” but everyone gotta get their hands on Lund tunes. Then they learn what they need then “Lund ain’t shit” again

Kind of like where Lund got their forced induction GOAT tunes. -- AED.

You gotta go back 10 years or so, but it's out there.

 

[ZXMustang]

Boy the way some of these idiots are talking, my factory stock wrangler probably has a lund tune on it as well...

 

[shogun32]

Kind of like where Lund got their forced induction GOAT tunes. -- AED

everybody "steals" everybody else's work. Ford stole Mopar and GM designs, control software, ECU tables and so on. And GM/Mopar do the same to Ford and nobody gets their panties in a knot. It's how the world works.

I expect the reason why Lund encrypts their tables these days is:
1) conceal just how little they actually do
2) have legal cover to claim trade secret/proprietary
3) capture the customer

 

[K4fxd]

Kind of like where Lund got their forced induction GOAT tunes. -- AED.

You gotta go back 10 years or so, but it's out there.

Yea 10-15 years ago it was harder to lock a tune, so everyone copied everyone. Now it's all some big secret.

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