"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

[ohtobbad]

I think this is a sad day for Ford and Mustang.
The executives and marketing department involved in this should be fired.
To mess with the Heritage and the legacy of the Mustang is disgraceful.

Every car person new what a Mustang was, even people who were a fan
of a different model, understood its place in history.

Now its just part of the ford line up, SUV, mustang 4 doors
trucks, etc. It was a road that should have never been gone down.

Shameful of them to stand up and call this a mustang.

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[martinjlm]

Probably gonna talk about that at the LA Show which officially starts tomorrow.

Actually it officially starts on Thursday or Friday. Got my dates mixed up. I haven’t seen the press conference schedule yet, but if Ford has a press conference scheduled, I’d expect it to be “the vehicle that I shall not name before embargo lifts”.

 

[FDHog]

The Mach E looks nothing like a Mustang. It shouldn't have been called a Mustang. It wasn't the lack of imagination of Ford's Execs to come up with a new name, it was actually a marketing strategy to draw more attention to the vehicle.
There are a lot of Co's coming out with electric vehicles and none of them have come out with a same named model that looks nothing like the original.
Ford can and will do whatever they want, but it is kind of a slap in the face to Mustang fans. I'm not a mustang fanatic. I just came over from the Corvette side, but this just seems wrong. You think we'll ever see a Corvette SUV? They could've made an electric Mustang, but left it a Mustang.
Just my opinion.

 

[Twin Turbo]

Actually it officially starts on Thursday or Friday. Got my dates mixed up. I haven’t seen the press conference schedule yet, but if Ford has a press conference scheduled, I’d expect it to be “the vehicle that I shall not name before embargo lifts”.

Haha....thanks Jim. I'm keeping 'em crossed that I/we get to hear some positive news!

 

[martinjlm]

Press days are 18th - 21st Nov
Public days are 22nd Nov - 1st Dec

https://laautoshow.com/

So, I'm really hoping we get some Mach 1 news on the 18th (this Friday). That gives Mach E a working week in the spotlight and gives Mustang enthusiasts (like me) time to get their blood pressure down lol.

Actually it officially starts on Thursday or Friday. Got my dates mixed up. I haven’t seen the press conference schedule yet, but if Ford has a press conference scheduled, I’d expect it to be “the vehicle that I shall not name before embargo lifts”.

OK, finally saw the press conference schedule and the only thing FoMoCo has scheduled is a Lincoln press conference, so the thing that I “saw” will not be discussed at LA. Bummer. I’ll have to ask my source if I can say anything about it (and how much) now that Mach E has been revealed. Even though it is a different vehicle than Mach E, the information on it came out during a Mach E press preview.

 

[zackmd1]

https://www.motor1.com/news/382784/...errer=https://www.google.com&amp_tf=From %1$s

 

[V6mtl]

If you don't like it, don't buy it.

I'm not a fan of it, but I wish it success.

 

[fordmustangnerd]

OK, finally saw the press conference schedule and the only thing FoMoCo has scheduled is a Lincoln press conference, so the thing that I “saw” will not be discussed at LA. Bummer. I’ll have to ask my source if I can say anything about it (and how much) now that Mach E has been revealed. Even though it is a different vehicle than Mach E, the information on it came out during a Mach E press preview.

Please say the true mach 1 or the bronco

 

[Norm Peterson]

because “car oriented” forums are usually enthusiasts. The market for this is someone like my parents. The ones that buy SUV’s and CUV’s that get better fuel mileage then his 18 RAM Limited daily or to replace his commuter car the 19 Optima Hybrid. Replace my moms 18 Santa Fe. That’s who they market to. Neither are on a forum, but both would love a SUV/CUV that could do 250+ miles and could be charged using their solar but in the price of their Optima.

I understand how the practical reasons would appeal to what I'm guessing is a middle-aged couple - SUV/CUV, miles per charge, and apparent pricing. What I'm not feeling is that they'd be conned by any ties to the Mustang.

Obviously they've been around for most of the Mustang's existence, if not for all of it. So I would expect their age group to have well established thoughts on what a Mustang has always been and that what they're most likely seeing as a tall station wagon just ain't it (station wagons having been the "utility vehicles" and the mom-mobiles in decades past).


Norm

 

[Kevin08]

It's ugly and slow unless you spend $60k. What a waste of the name,

 

[Tony Alonso]

If you look at the Mach-e the whole front isnt covered like on a Tesla. It has partitions that can be removed to have an internal combustion model.

With the platform being a skateboard condiguration, I don't think that's a possibility.

And then there is the question as to why would they put the mustang badge on it? I look at this as being a way for them to test the waters of the electric car market and get consumers to get accustomed to seeing a mustang as Cross over suv. I’m taking a logical approach not off “heritage”. The corvette heritage was front engine rear wheel drive. They changed it.

There was historical precedent for a mid-engined car in the Corvette story from the earliest years such that it would be considered part of the heritage.

 

[Norm Peterson]

Why is it a big deal? The past vehicles are heritage by definition, this is the future. Just because it gets a name that shared with an older vehicle doesn't take away from the old or add to the present. Its just a name. I am 29 for those talking about age.

29 isn't old enough to see the downside of trying to force change in a long-standing association. I'm 72, and I can absolutely see my college-age granddaughters typing something similar.

You may have been aware of the commotion over the current Charger being a 4-door when the car it seeks to evoke memories of was always a 2-door. What Dodge did there to a nameplate that had been in hibernation pales in comparison to what Ford is trying to do here to one of the industry's longest running nameplates.

I know you're not old enough to remember the "new Coke" fiasco of the 1980s firsthand.


Norm

 

[Burnin' Rubber]

I read about a rumor that a new generation "Mustang" was being developed based on the Explorer platform. I thought it seemed ominous but it makes sense now. Does Ford have any business incentive to develop a car platform just for the Mustang coupe? A better plan would be to develop a platform for an all-electric Mustang coupe and use that platform to reintroduce passenger cars in their lineup.

 

[Kevin08]

Why is it a big deal? The past vehicles are heritage by definition, this is the future. Just because it gets a name that shared with an older vehicle doesn't take away from the old or add to the present. Its just a name. I am 29 for those talking about age.

I'm also 29 and I think it's retarded. I'm not sure what Ford is hoping to gain by associating the Mustang brand with this...thing.

• People who want a Mustang are going to go buy a (real) Mustang.
• People who shop for CUVs don't spend $50k on one.
• People who want electric cars buy Tesla, and those people typically do not like domestic/traditional brands anyway because it doesn't fit their projected eco-tech hipster lifestyle.
• Baby boomers aren't going to buy this because Donald Trump convinced them that coal and oil is the only way.
• People who are passionate about Mustangs aren't going to buy this because it's an aggressive departure from what they're used to and what they would expect to actually succeed the Mustang (an electric Mustang with 2 doors and be an actual Mustang).
• Gen-z'ers (they drive now right?) won't buy this because "Mustang" is old, they probably don't want to be seen as supporting a brand that originated from fossil fuels as that wouldn't allow them to virtue signal, plus it's not self-driving.
• People who like to be edgy don't buy from the big three

That leaves maybe some aging hippie Gen-X'ers who are eco-conscious and can easily adapt to change, people who like the idea of having a Mustang but could never own one out of practicality reasons and want to flex on their cookie-cutter subdivision neighbors who might happen to own Teslas ("Hey neighbor Joel, I see you got the new model Y - I've got that new electric Mustang GT, shall we compare brochures?"), and of course the obnoxious YouTubers who get anything new and controversial just so they can make some shitty videos about it for the internet points.

 

[martinjlm]

I read about a rumor that a new generation "Mustang" was being developed based on the Explorer platform. I thought it seemed ominous but it makes sense now. Does Ford have any business incentive to develop a car platform just for the Mustang coupe? A better plan would be to develop a platform for an all-electric Mustang coupe and use that platform to reintroduce passenger cars in their lineup.

I believe that was what S650 was originally intended to be. I’m not sure if Ford is still on that path, since they earlier announced that Mustang would stay on S550 at least thru ‘26 and then they’d decide. Doing Mustang and Explorer on the same platform would not require that Mustang as a coupe be dropped. Modern vehicle architectures have a lot more versatility than what we witnessed in the past. Building cars and SUVs on same platform is fairly commonplace these days. BMW X5 and 5-Series are on the same basic platform. Mercedes does the same thing. GLS and S-Class. GLC and C-Class. GLE and E-Class. Likewise, Cadillac CTS and Camaro are same platform. Neither is a truck or utility, obviously, but the size difference is definitely there. No reason Ford can’t do the same thing with Explorer and Mustang.

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