I guess I've been in a cave; new 26 Mustang GT well equipped for 64-67k??!!

[MachNroll]

So, first, I must admit that I spend most of my car "research" time looking at Mach 1/Bullitt/ GT350/GT500/Dark Horse inventory, prices/availability trends and whatnot. So today, when I decided to take a quick look at new 2026 Mustang GT inventory on the west coast, holy cow was I surprised at the MSRPs.

For example, I found a couple 2026 Mustang GTs with 401a, performance package, nite pony package, active valve exhaust, Magnaride, manual transmission with no B and O stereo or subwoofer. For an MSRP of $64-67k!!??

Since when did the MSRP on a GT hit mid 60k? This is relatively close to entry level for new or used BMW and C8 territory. Or obviously above the price of a used Mach 1 or GT350 and close to a used Dark Horse.

If the mid 60k price is fairly consistent across the US, are people just forking over the dough because they want a new GT?

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[Joe Gonsalves]

Got to recoup that EV R&D money somehow!

 

[MidnightStars]

Funny, I was just looking at a Mustang builder for fun earlier today after a couple of co-workers and I were talking about the crazy prices of new vehicles. You're not wrong! Hell of a different world today vs. 10 years ago when I got my Mustang in the neighborhood of 28-29k brand new.

 

[dasrider]

Sticker price of my '16 GT Premium non-PP was ~$41k. I think the Performance package would have been another $2500ish on top of that back then. Inflation has really made these cars difficult to obtain nowadays.

 

[2020 MagneticPP1]

My car brand new was $44k (2020), for the same car in 2026, it would be $63k lol.

 

[NightmareMoon]

Sticker price of my '16 GT Premium non-PP was ~$41k. I think the Performance package would have been another $2500ish on top of that back then. Inflation has really made these cars difficult to obtain nowadays.

You overpaid. My 2016 GT Premium w/ PP was 38k!

I think the OP needs to delete whatever the F the night pony package is (hint thousands of dollars for what, black trim?), and delete magnaride, and then recompute. Then look at the incentives and see what the actual going price would be. MSRP is usually for suckers.

Currently a cursory glance says $4000 off for a '25 model year car.

So you should be shopping a 53K 2025 GT w/ PP (57k MSRP -4000).

That's still 15k more than I paid 10 years ago in 2015 for a 2016 MY car, but 10 years of inflation is (yes really) +39%, and 1.39*38k = 52820... so that math maths.

Buying new is generally not a smart financial decision unless you're a millionaire, and then you wouldn't be a millionaire if you were seriously considering buying new cars all the time. If you WERE a millionaire, you'd be driving a 300k mile Tacoma or a high mileage Tesla (which will SPANK a Mustang in a straight line) and not really enjoying it all that much because is just a car.

An enthusiast would get a USED Mustang GT, finding a deal by waiting and shopping smart to find the right car with some good mods and maintenance and then spending ~30k and then you have budget to refresh the things which need refreshing or modifying it to your tastes.

 

[HoldenSSVandGT350]

The first problem is going by the Ford configuration price instead of real world dealer prices with dealer discounts and factory incentives factored in.

A few months ago when shopping for used GT350s I came close to buying a new ‘25 Dark Horse with Tremec, Recaros and some other tech pack that carried msrp of $69K +/-. Ford incentive was $3500, dealer discounts $5000+. So, it was right at $61K without even trying. They had a couple of ‘26 Premium PP GTs that were sitting at $48-52K after discounts. It’s not hard, Mustangs aren’t sales darlings lately.

 

[NHMach1]

What Nightmaremoon said is exactly what we did! We loved our Mach 1 and wanted to throw a Supercharger on it but a Forum member had a beautiful Grabber Lime GT with a Whipple and supporting mods up for sale. Always have been and always will be an enthusiast lol. Looked at getting a new one with a Whipple but the cost and just not loving the new design. Can’t wait to see her. Getting transported soon.

 

[MachNroll]

Funny, I was just looking at a Mustang builder for fun earlier today after a couple of co-workers and I were talking about the crazy prices of new vehicles. You're not wrong! Hell of a different world today vs. 10 years ago when I got my Mustang in the neighborhood of 28-29k brand new.

Def a different day vs 10 years ago.. That is why I bought my Mach 1's used. My point with my post was that the MSRP alone before discounts, negotiations etc. is super high vs what I saw that last time I looked at new GT MSRPs. I wonder if the MSRPs on Toyota Prius' is high too LOL!

 

[Bit-Image]

2022 GT Premium manual purchased 18 months ago for 36K at a ford dealer in prefect condition with 14K on the odometer. Dealer had this car listed at 45K and slowly came down after the car did not sell for 6 months. Only mod was the factory wheels were powder coated white to match the factory stipes. Dealer told me that nobody knows how to drive manual transmissions anymore which scared away buyers. I did have to drive 5 hours north to a nearby state to purchase it. Maybe wait till December when dealers are trying like hell to move inventory before the new year?

 

[Paris MkVI]

Reasons $22,000 through $68,000 why I buy used Mustangs now.

I have enjoyed a few new Mustangs over the decades; no regrets there.

But mostly, and especially now, I buy used. The depreciation on cars like the Mustang is huge. I let someone else pay that and get a completely stock ride that I can enjoy as a daily driver.

I know this isn't the answer for everyone. But it is the answer for me. Sure - sometimes it is a day trip (or more) to get the right ride. But still a heck of a lot cheaper. I'll let someone else by the new $68K unit.

JMHO.

 

[Gregs24]

Ford Walloped With $900 Million Tariff Bill In Late 2025

Every Coyote V8 has a tariff on it now as do other parts

Buyers pay not Ford.

 

[WItoTX]

MSRP just doesn't matter anymore. I just bought a new truck, and we were no where near MSRP when price discussions even started. And I got them lower than that yet. Between A Plan and X Plan ultimately.

What is crazy, I bought a new gasser 2 years ago, same exact trim level, same everything, and this latest truck was the same price as my gasser 2 years ago. Prices have gotten less crazy. Still a lot, but at least reality is catching on.

Ford does pay tariffs. Less people buying their product. they lose money. It's Fords fault for outsourcing the last 50 years. And probably some of the labor union, and some of consumers fault, who for some reason want ridiculous things like running boards that retract. And cameras everywhere.

 

[geep81]

The prices are pretty in line with inflation.

My car brand new was 46k. The same car priced out today is around 51k. 7 years of time and some of the worst financials in history, that jump doesn't seem so terrible now.

PP package has gotten very expensive over the years. When I bought mine it was around a 5k option I believe, and that was very expensive over what it was a couple years before that.

Apples to apples vs the competition you still get more for your money with the Mustang than its competition sold today. Compare the price increases of anything else and you'll find Ford is not ripping us off with these increases.

The people making our cars deserve a living wage and that's gonna lead to increased costs every year for the car. Health insurance premiums and pay bumps for workers are gonna lead to higher prices for the car every year.

 

[geep81]

MSRP just doesn't matter anymore.

It matters when you are particular about what you want. If you order your Mustang you are gonna think the MSRP definitely matters. I've ordered my last 4 cars and they never give you much off when you do that.

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