Epiphany
Well-Known Member
Hack, you nailed it on all counts. Well said.Pricing and cost to manufacture are not typically connected like you are assuming. Especially not for a low volume premium product. We aren't talking about shampoo or razor blades here. You can only buy this product from Ford.
I don't think Ford will try to sell 50,000 DHSC Mustangs. Ford built about 14,000 GT500s total. Many of the GT500s sold for more than MSRP, because people were willing to pay more than MSRP for the cars (Ford didn't charge enough for them). 14,000 cars represent less than 1% of what Ford sells in a year, and they took 2 years to sell that many GT500s. It's more of an advertising campaign than a profit center for them.
Used GT500s are 4-6 years old now, and they are typically selling at $85-110K. Most cars lose almost 50% of their value in that amount of time. This is another data point showing that GT500 buyers got a great deal on their cars. Ford doesn't want to price the DHSC so low that the dealers get $10K-20K of profit in ADMs over the margin that Ford leaves for them. Ford wants that money.
I wouldn't be surprised if the base DHSC is well over $100K. Ford will sell as many as they want to. The performance will be amazing and shocking. Buyers will love the car.
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