"When dealers attack" R&T Article

[thehygienist]

Ford could start by not requiring dealers to pay $1,000 to be in the Shelby program. My dealer told me that he makes more on his trucks than he did on my GT350.

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[Steve68]

It's not supply and demand!!. The fact dealers have 2016s still means they overpriced the cars

Agreed, some people talk like "supply and demand" is the only business and economics principle there is. That's kind of the point the author is making. There are plenty of examples where demand outweighs supply and sellers don't ream their customers. And it's not like Ford dealers went out and did a market analysis to set their prices in increments of $10 grand.

 

[Jakl]

Meanwhile there are brand new ZL1s on the lot for sticker or even 5k less than sticker in some cases. Spare me the Ford vs Chevy talk. This is a straightforward comparison of two too offerings from their respective company. The ZL1 would demolish the GT350. That being said I would prefer to own the Ford, but not for the same price or more than the ZL1.

 

[honeybadger]

Who's your dealer, Honeybadger? I'm looking for the right place to take mine when the first oil change comes up. I hope to deal with a good one and stay with them. Bickford in Snohomish was great when "interviewed" by email. Others were, umm..., less impressive.

Thanks,

Krogen

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[50 Deep]

Meanwhile there are brand new ZL1s on the lot for sticker or even 5k less than sticker in some cases. Spare me the Ford vs Chevy talk. This is a straightforward comparison of two too offerings from their respective company. The ZL1 would demolish the GT350. That being said I would prefer to own the Ford, but not for the same price or more than the ZL1.

Ford's base has always placed a higher demand on its specialty offerings from SVT and now Ford Performance. They also tend to hold their value better. Hence the current price drop on the C6 ZR1 and Z/28

Chevy is always giving their performance models away for under sticker at the end of their run. Ford just builds something more inspiring, and there is an intrinsic value that translates into a stronger market. The old saying goes that less isn't always more.

 

[xt6wagon]

Meanwhile there are brand new ZL1s on the lot for sticker or even 5k less than sticker in some cases. Spare me the Ford vs Chevy talk. This is a straightforward comparison of two too offerings from their respective company. The ZL1 would demolish the GT350. That being said I would prefer to own the Ford, but not for the same price or more than the ZL1.

When I was buying my GT350, there were Z/28 for the same money as my base. $25K off a $75K car is insane.

And it kinda backs up the article since all too many dealers were too proud to sell the cars when they hit the lots, the collectors got theirs and the normal buyers didn't arrive.

 

[superman07]

Agreed, some people talk like "supply and demand" is the only business and economics principle there is. That's kind of the point the author is making. There are plenty of examples where demand outweighs supply and sellers don't ream their customers. And it's not like Ford dealers went out and did a market analysis to set their prices in increments of $10 grand.

I have taken 3 local dealers off my list to ever contact. Wont buy another Ford but have 2 recently hit in parking lots. Both going 90 miles to get fixed by a dealer I support.

 

[superman07]

Meanwhile there are brand new ZL1s on the lot for sticker or even 5k less than sticker in some cases. Spare me the Ford vs Chevy talk. This is a straightforward comparison of two too offerings from their respective company. The ZL1 would demolish the GT350. That being said I would prefer to own the Ford, but not for the same price or more than the ZL1.

Ford specifically limits supply.

 

[jpindustrie]

whenever we talk about what people paid it always ends up like this. A bit back and forth of the ethics of it, economics, and finally a mention of how ZL1/Z06/truck engine sports cars are selling for less (and rightfully so)

IMO this stuff should be like your salary , you just don't talk about it

 

[xt6wagon]

Ford specifically limits supply.

Its largely a false sense of limitation. The Raptor for example was limited to... actual demand.

The GT350 in 2016 had a 10% higher production rate than Ford expected. That is with supplier limited parts. With over 6000 GT350 and GT350R produced for 2016 thats a disturbingly high overall production % for a "limited" production car.

 

[Jakl]

Ford specifically limits supply.

While this is true, the ZL1 is brand new. Far fewer of them around, at least in my area. Within a 100 mile radius there are 12 or so GT350s, with maybe 2 at MSRP. Comparatively there are only 2 ZL1s, 1 is at sticker and 1 is 5k off.

The reason I compared the two is the performance for the dollar. Sure there are people like me who no matter what would prefer the Shelby. But there are others out there that are just looking for a great sports car around 60k and the ZL1 will easily fill the void. What happens when people can easily go out and buy a ZL1 at or below sticker and in greater numbers when they start hitting their production stride? The artificial exclusivity might still be there for Ford, but the whole point of an attainable high performance sports car will be lost.

 

[Jakl]

whenever we talk about what people paid it always ends up like this. A bit back and forth of the ethics of it, economics, and finally a mention of how ZL1/Z06/truck engine sports cars are selling for less (and rightfully so)

IMO this stuff should be like your salary , you just don't talk about it

That's pretty naive. But even if you don't talk about it, it is widely understood that getting either of the Fords under MSRP is near impossible. Even if you find one listed at sricker, they won't budge, with the vast majority having ADM. Where on the other hand a quick search shows ZL1s at or below MSRP, brand new not even a year old model.

 

[Blk2015GT]

Its largely a false sense of limitation. The Raptor for example was limited to... actual demand.

The GT350 in 2016 had a 10% higher production rate than Ford expected. That is with supplier limited parts. With over 6000 GT350 and GT350R produced for 2016 thats a disturbingly high overall production % for a "limited" production car.

But if you think of it in the grand scheme of 6,000 cars per year for the whole world; it's NOT that many.

There are more Ferraris sold yearly than GT350s. 7600 sold in 2015 and 7900 projected in 2016 (final numbers not in yet but 4096 sold in the first 6 months of 2016, and they were expecting to exceed that 7900).

 

[Blk2015GT]

You're right in a sense, but bringing the R's msrp up by 15k-20k would still allow the people who buy these still buy one without making ford look like scammers. Instead ford decided to market the R at least as an affordable sports car of today, but it's everything but affordable for the average

Yeh but the R would STILL be a high performer at $80k. It still competes with cars well over $100k.

So anyone in the market for a car that caliber even $10-15k over MSRP is still a "deal" to them compared to the comparables.

 

[MtnBiker]

Supply and demand - the car is worth what people are willing to pay and with the GT350 they're willing to pay BIG because there is nothing like it in production.

The editor needs to take an economics class and brush up on his car knowledge - this is no Pontiac.

That's all well and good until you try to trade the car in to that same dealer.

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