2028 Camaro 7th Gen is Coming

[9secondko]

Nah. Mustang is a two door.

ideally.
But since mustang already is a 4 doir and also an suv now, whatever. Ford already killed the sacred quality the name had.

soc ow it’s anything goes. A mustang Mach 2 will be out next as a motorcycle.

funny how a simple question was posed: “if you had the influence to name it, what would it be?”

man’s instead of an answer, the boardroom apologists come out swinging. Hilarious.

Sponsored

 

[SheepDog]

It should be called the Mustang Quattroporte

 

[FitmentIndustries]

GM has just approved the 7th gen Camaro, so it looks like the pony car war is back on.

News: https://www.camaro7g.com/forum/thre...n-approved-production-begins-late-2027.10998/

* 1-click copy/create your account at: https://www.mustang6g.com/forums/account/copy

Sweet biscuits!

 

[Joshinator99]

It should be called the Mustang Quattroporte

Exactly! They already sell the Mustang GranTurismo!

OK, I’ll see myself out lol

 

[martinjlm]

Based on the ford noise, sounds like they’re both soing a coupe and a 4 door.

wish they’d wise up and call them something unique. Can still save money on the shared platform, just add a new fascia, a new badge, and boom. Success.

Otherwise, it’s polarizing for no reason.

I’d say ford shoukd go for the Falcon or thunderbird nameplate for the four doir, but I don’t think this market would go for thst. A bit too napoleon dynamite for the current crowd methinks. Might be interpreted along the lines of “the new Chevy Liger” or something. LOL

Might need a new name. But with all the “SC” going around lately, I don’t think naming is a strong suit anymore.
Although I do kinda wish that Ford would have called them something unique dark horse SC “warhorse” instead. If they weren’t going with the Cobra or GT500.

whst would you guys call the four door if you could influence the nameplate?

Who is Ford targeting for the Mustang (in any configuration)? People who grew up on the '64 - '26 cars or a younger population of buyers?

If they are targeting the younger population of drivers, how many of them remember or give a blip about Falcon, Thunderbird, Taurus, et cetera. They know Fusion (4-door) Focus (4-door) and maybe even Fiesta (4-door).

And chances are their idea of performance vehicles includes Subaru WRX (4-door) and various BMW 2, 3, and 4 series (mix of 2-door and 4-door).

Ford has been saying for about 10 years now that they would center their portfolio around (3) sub-brands... F150, Bronco, and Mustang. And that each would have multiple configurations. Mustang will have Coupe, SUV (EV), and now sedan. Makes sense for everybody except traditional Mustang buyers who are generally too old to be the target for the new sedan anyway.

 

[Strokerswild]

Mustang Ligma doesn't have a good ring....

I have to admit that I like the name Fathom, too cool of a name for a boring small pickup, IMO.

 

[Balr14]

BMW had the Gran Coupe for a number of years, which was just a fancy name for a plain 4 door. So, any name Mustang and Camaro get for 4 door variants couldn't be any worse.

 

[broncoboy22]

Who is Ford targeting for the Mustang (in any configuration)? People who grew up on the '64 - '26 cars or a younger population of buyers?

If they are targeting the younger population of drivers, how many of them remember or give a blip about Falcon, Thunderbird, Taurus, et cetera. They know Fusion (4-door) Focus (4-door) and maybe even Fiesta (4-door).

And chances are their idea of performance vehicles includes Subaru WRX (4-door) and various BMW 2, 3, and 4 series (mix of 2-door and 4-door).

Ford has been saying for about 10 years now that they would center their portfolio around (3) sub-brands... F150, Bronco, and Mustang. And that each would have multiple configurations. Mustang will have Coupe, SUV (EV), and now sedan. Makes sense for everybody except traditional Mustang buyers who are generally too old to be the target for the new sedan anyway.

Why does everyone assume younger buyers have to remember or recognize the old nameplates? If the branding and vehicle is cool at the right pricing it will catch on. And then as they look it up on Google and social media they’ll discover the history as well.

that’s how I became a Mustang fan as a kid. Had no idea there was such a rich history. Just saw a cool car and then when I looked it up discovered all the history and that ADDED to the coolness in my eyes.

I think it’d be the same if they named it the Ford Falcon and modernized all the logos and such. It’s much better than just calling it a Mustang 4 or something with zero creativity.

 

[martinjlm]

Why does everyone assume younger buyers have to remember or recognize the old nameplates? If the branding and vehicle is cool at the right pricing it will catch on. And then as they look it up on Google and social media they’ll discover the history as well.

that’s how I became a Mustang fan as a kid. Had no idea there was such a rich history. Just saw a cool car and then when I looked it up discovered all the history and that ADDED to the coolness in my eyes.

I think it’d be the same if they named it the Ford Falcon and modernized all the logos and such. It’s much better than just calling it a Mustang 4 or something with zero creativity.

You are not wrong about the relevancy of the old names. At some point they can call it anything. But the converse is that there is zero advantage to bringing back to the market a name that has been gone for decades. On the other hand, if you're Ford Marketing, attaching the Mustang name is the first step towards telling people the INTENT of the car.

The F150 sub-brand translates to it's a big ass truck. Could be a King Ranch....could be a Raptor. But it is a big ass truck that does big ass truck things.

The Bronco sub-brand means it's an adventure vehicle. It may (Bronco) or may not (Bronco Sport) be off-road capable but it sure as heck is gonna look and feel like it can. Like a boss.

So the Mustang sub-brand means it's supposed to be sporty and athletic. Not sure I'd describe the Mach E as either, but maybe it was more aligned that way in 2019 when there were not as many performance oriented EVs. Coupe definitely fits the bill and I'd expect that a Mustang 4 would also. Especially if it's a hybrid that can do 0-60 in under 4 seconds.

Whether they bring back an old name or come up with something new, they still have to build the brand. Explain to people what it is and why they should care. That costs money. Tapping into the heritage of the Mustang name as a sporty brand gives them a huge head start. For free. That's why they do it. The product has to then live up to the name. It has to perform.

 

[broncoboy22]

You are not wrong about the relevancy of the old names. At some point they can call it anything. But the converse is that there is zero advantage to bringing back to the market a name that has been gone for decades. On the other hand, if you're Ford Marketing, attaching the Mustang name is the first step towards telling people the INTENT of the car.

The F150 sub-brand translates to it's a big ass truck. Could be a King Ranch....could be a Raptor. But it is a big ass truck that does big ass truck things.

The Bronco sub-brand means it's an adventure vehicle. It may (Bronco) or may not (Bronco Sport) be off-road capable but it sure as heck is gonna look and feel like it can. Like a boss.

So the Mustang sub-brand means it's supposed to be sporty and athletic. Not sure I'd describe the Mach E as either, but maybe it was more aligned that way in 2019 when there were not as many performance oriented EVs. Coupe definitely fits the bill and I'd expect that a Mustang 4 would also. Especially if it's a hybrid that can do 0-60 in under 4 seconds.

Whether they bring back an old name or come up with something new, they still have to build the brand. Explain to people what it is and why they should care. That costs money. Tapping into the heritage of the Mustang name as a sporty brand gives them a huge head start. For free. That's why they do it. The product has to then live up to the name. It has to perform.

I agree with all of this logic you presented.

I think if Ford didn’t misstep with the Mach-E, agreed it doesn’t really fit the sporty and athletic vibe, it would make more sense as a whole.

I also agree about the “head start“ but I find Ford contradictory in that. They could have benefited from the head start with the DH and DHSC by using Mach 1, Boss, Cobra, Shelby, etc. but chose not to. So it seems like they use both branding schemes of attaching old nameplate and creating new ones without much rhyme or reason that I can see

 

[robvas]

They should have called it the Explorer Mach E or the Edge Mach E. Makes a hundred times more sense than calling an SUV the Mustang Mach E.

Or better yet an all new name since it was all new vehicle for Ford.

 

[2020 MagneticPP1]

Mustang Ligma doesn't have a good ring....

I have to admit that I like the name Fathom, too cool of a name for a boring small pickup, IMO.

I completely agree, a cool name, to waste on an electric pick-up lol.

 

[13GetThere]

Gran Torino would be a better fit. A sporty medium size that can run from economy to high end, and wouldn't piss off the Mustang crowd and would give Ford more liberty to design an appropriate vehicle.
I'm not holding my breath or crossing my fingers though.

 

[9secondko]

Who is Ford targeting for the Mustang (in any configuration)? People who grew up on the '64 - '26 cars or a younger population of buyers?

If they are targeting the younger population of drivers, how many of them remember or give a blip about Falcon, Thunderbird, Taurus, et cetera. They know Fusion (4-door) Focus (4-door) and maybe even Fiesta (4-door).

And chances are their idea of performance vehicles includes Subaru WRX (4-door) and various BMW 2, 3, and 4 series (mix of 2-door and 4-door).

Ford has been saying for about 10 years now that they would center their portfolio around (3) sub-brands... F150, Bronco, and Mustang. And that each would have multiple configurations. Mustang will have Coupe, SUV (EV), and now sedan. Makes sense for everybody except traditional Mustang buyers who are generally too old to be the target for the new sedan anyway.

kinda my point. Minus the 4 door bit. From what I’ve seen, the 29 something’s rolling in the bimmers just want to show off how grown up they are to the girls. They don’t need a mustang to do that. They can do a 4 doir BASED OFF the mustang and name it something else. The 20 something’s that are into tje heritage can enjoy the actual mustang and those poking for a doir factory can enjoy something new that looks cool and stands on its own.

doesn’t have to be a heritage nameplate since ford forgot about those anyway.

nobody wants a 4 door liger anyway.

it’s a funny place ford has put the mustang in. It’s not really super competitive as a sports car, languishing on basically the d2c platform. They could have maximized its potential as a 2+2. But they didn’t. So whatever. The “mustang” as a brand is futile. It dilutes the actual model and doesn’t add anything of value to poser cars. If they want to base cars off the next gen mustang platform while giving them distinct identities, thst would be a winner. Call the PLATFORM “Mustang.” Call tje actual Mustang “Mustang” and call derivative cars built on the mustang platform their own names. It will be even better that way
.
The all-new “Pony Pal,” proudly built on the Mustang platform.

 

[Balr14]

I'd be kind of glad to see any cars being made, regardless of door count. American cars are getting kind of rare.

Sponsored