martinjlm
Retired from GM
I wish I could find the graphic our Market Segmentation people at GM used when I was still there. Maybe I’ll try to draw it from memory. Picture a Venn diagram where “Sports Car” is the largest circle. Subsets within that larger circle included
Terms like Grand Touring, Muscle Car, Roadster were considered descriptors, not specific market segments.
- Standard sport (Miata, BRZ, 370Z)
- Mid-sized sport (Mustang, Camaro, Supra)
- Premium sport (Corvette, Cayman)
- Exotic sport (911, Ferrari, McLaren, etc)
Terms like Grand Touring, Muscle Car, Roadster were considered descriptors, not specific market segments.
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