"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

[martinjlm]

Jim, I'm curious what your research may indicate about Millennial car buying habits, both current and future? If you don't mind sharing, as I imagine it's a big industry topic. I have seen articles that state that the 3 most Millennial owned models are the Honda Accord, Nissan Altima, and Honda Civic, ironically, all sedans. Do you think Millennials want would rather have CUV's as a whole, but sedans are just the cheap used cars at the moment and they buy them b/c of price? Will Millennials be able to afford and can they be convinced to spend $40k+ on brand new cars (especially "American" cars) in the near future, as it seems their generation is buried in school debt and more frugal with certain purchases (like cars)? Curious of your insights. Thanks.

My insight into customer behavior would not be worth much. In my last 10 years at GM, my Industry & Competitor Intel group reported to the same Product Portfolio Planning Director that the Consumer & Market Research group reported to. We were able to exchange information and provide each other supporting information, but we pretty much stayed in our lanes. My team was product and competitor company focused, CMR was consumer focused and we both provided key detail to vehicle teams.

Where I work now I’m focused on product and companies, much like I was at GM. There are other parts of the company that do consumer research, but I am further removed from them than I was at GM. So all I’m really left with are my opinions, with not much to back them up.

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[shogun32]

A performance EV coupe makes sense long term, but in the short term, would Ford intentionally set up customers to compare between a just updated $65k GT350, a $75 - 100k GT500, and a [pick a number over $80k] performance EV coupe? No. If (when) a performance EV coupe appears, it will be after GT350 / GT500 have run their course.

Why?

EB/GT are the same damn car with just different engine. The EV version would be no different, rip out the gas tank and put battery packs in their place and shove an electric motor where the ICE went and you're done. (yes, I'm simplifying slightly)
Ditto the Shelby's it's the same damn car as the EB/GT with a change in driveline and suspension bits.

Cost for the EV Mustang should be more than possible at low/mid 40's just like the Mach-E has been pitched at. That the CUV's performance stinks is likely gated by Ford's (or their supplier) inexperience with electric drive and current component deficiencies.

 

[shogun32]

I have seen articles that state that the 3 most Millennial owned models are the Honda Accord, Nissan Altima, and Honda Civic, ironically, all sedans.

because they are dirt cheap by virtue of them lasting forever and lots made.

 

[martinjlm]

Why?

EB/GT are the same damn car with just different engine. The EV version would be no different, rip out the gas tank and put battery packs in their place and shove an electric motor where the ICE went and you're done. (yes, I'm simplifying slightly)
Ditto the Shelby's it's the same damn car as the EB/GT with a change in driveline and suspension bits.

Cost for the EV Mustang should be more than possible at low/mid 40's just like the Mach-E has been pitched at. That the CUV's performance stinks is likely gated by Ford's (or their supplier) inexperience with electric drive and current component deficiencies.

The “why” is because they have not yet developed the high performance EV coupe and have no pressure to rush them to market while the GT350 and GT500 are fresh. Let those cars make money while they incrementally replace Mustang coupes with varying levels of electrification. Yes, the EB and GT are basically the same car with different engines. And both have distinct placement in the market and sell well in those markets. Ford cannot afford to replace either one anytime soon. And let’s face it, Shelby’s are a lot more than “the same damn car as the EB/GT” or they would not command the prices they command. Ford has to protect those model level price point differences as they replace ICE models with any degree of electrification.

 

[regular6g]

What's your number in line? Which model did you reserve?

6514 is reservation and we went First Ed. Red. My 18 GT isn't being replaced, so perfect 'stable'.

 

[regular6g]

The “why” is because they have not yet developed the high performance EV coupe and have no pressure to rush them to market while the GT350 and GT500 are fresh. Let those cars make money while they incrementally replace Mustang coupes with varying levels of electrification. Yes, the EB and GT are basically the same car with different engines. And both have distinct placement in the market and sell well in those markets. Ford cannot afford to replace either one anytime soon. And let’s face it, Shelby’s are a lot more than “the same damn car as the EB/GT” or they would not command the prices they command. Ford has to protect those model level price point differences as they replace ICE models with any degree of electrification.

Ummm GT and Ecoboost are not the same! Seriously love the EB, but GT, GT350, GT350R, GT500 owners will tell you they are not the same. Each have their respective niches. I would be happy with a stable of all varients for sure. Unfortunately, I can only have my GT and my wife needs a Mach E. (Shh).

 

[TomcatDriver]

The “why” is because they have not yet developed the high performance EV coupe and have no pressure to rush them to market while the GT350 and GT500 are fresh. Let those cars make money while they incrementally replace Mustang coupes with varying levels of electrification. Yes, the EB and GT are basically the same car with different engines. And both have distinct placement in the market and sell well in those markets. Ford cannot afford to replace either one anytime soon. And let’s face it, Shelby’s are a lot more than “the same damn car as the EB/GT” or they would not command the prices they command. Ford has to protect those model level price point differences as they replace ICE models with any degree of electrification.

Waiting to innovate while resting on your laurels and making money off what you already have is a good way to let your rivals eat your lunch. Let's face it, pretty much everybody is playing catch-up with Tesla. The way to catch up is to stop playing catch-up and start playing get-ahead. I've really been waiting for one of the major car makers to out-Tesla Tesla. I want an EV made by a major auto-maker with Tesla-like range and a below Tesla price. From what I have read Tesla's "buildability" lags well behind industry standards. Ford, or GM or Audi group should be able to make one better and cheaper than Tesla. I feel like we are still in early adopter stage and that model 3 that looks cool right now is going to be like spending $4000 on a 55" TV in 2010. OK, maybe not as bad as TVs, but you get the idea.

And for reference, I still don't like the "Mustang" Mach E name. Should have gone with the "E" naming convention for Ford SUVs (Explorer, Escape, Expedition, etc).

 

[regular6g]

Waiting to innovate while resting on your laurels and making money off what you already have is a good way to let your rivals eat your lunch. Let's face it, pretty much everybody is playing catch-up with Tesla. The way to catch up is to stop playing catch-up and start playing get-ahead. I've really been waiting for one of the major car makers to out-Tesla Tesla. I want an EV made by a major auto-maker with Tesla-like range and a below Tesla price. From what I have read Tesla's "buildability" lags well behind industry standards. Ford, or GM or Audi group should be able to make one better and cheaper than Tesla. I feel like we are still in early adopter stage and that model 3 that looks cool right now is going to be like spending $4000 on a 55" TV in 2010. OK, maybe not as bad as TVs, but you get the idea.

And for reference, I still don't like the "Mustang" Mach E name. Should have gone with the "E" naming convention for Ford SUVs (Explorer, Escape, Expedition, etc).

E for Ecoboost or Elenore?

 

[martinjlm]

The “why” is because they have not yet developed the high performance EV coupe and have no pressure to rush them to market while the GT350 and GT500 are fresh. Let those cars make money while they incrementally replace Mustang coupes with varying levels of electrification. Yes, the EB and GT are basically the same car with different engines. And both have distinct placement in the market and sell well in those markets. Ford cannot afford to replace either one anytime soon. And let’s face it, Shelby’s are a lot more than “the same damn car as the EB/GT” or they would not command the prices they command. Ford has to protect those model level price point differences as they replace ICE models with any degree of electrification.

Ummm GT and Ecoboost are not the same! Seriously love the EB, but GT, GT350, GT350R, GT500 owners will tell you they are not the same. Each have their respective niches. I would be happy with a stable of all varients for sure. Unfortunately, I can only have my GT and my wife needs a Mach E. (Shh).

EB and GT are same chassis, same interior, same basic mechanical systems except for things that change due to the added mass and power of the 5.0L. Things like brakes, cooling systems, and other items that are not visible to the casual observer. I really didn’t think I’d have to run down a Bill of Material of differences between the two, but if that’s the measure, then ok they are different. From a block away in traffic, though, they’re the same car. GT350 and GT500? Nope. Different, and I think I actually said that.

 

[obspsd]

Oh Mustang, what has Ford done to you.

 

[BuckeyeBOSS]

Oh Mustang, what has Ford done to you.

The next gen Mustang coupe will be called the Mustang Gelding.

 

[BuckeyeBOSS]

Gelding by BuckeyeBOSS, on Flickr

 

[key01]

Ouch, that's pretty harsh.

 

[Kevin08]

Ummm GT and Ecoboost are not the same! Seriously love the EB, but GT, GT350, GT350R, GT500 owners will tell you they are not the same. Each have their respective niches. I would be happy with a stable of all varients for sure. Unfortunately, I can only have my GT and my wife needs a Mach E. (Shh).

Is this a projected inferiority/superiority complex thing? You're saying the EB isn't the same but you're throwing the GT in with the likes of the 350 and 500? Get real. The GT is much closer to the EB than it is to a GT350 and GT500. The entire front half of those cars is not the same as or easily interchangeable with the EB/GT. There's even packages for the EB that completely outfit them with GT suspension parts. There's nothing like that exclusive to the GT where it gets some 350/500 parts (magneride doesn't count as it's available on the EB as well).

 

[Bikeman315]

The next gen Mustang coupe will be called the Mustang Gelding.

OK, let's just get this out of the way right now. Every horse breed Ford can put under the "Mustang" brand. Personally I like the Mustang Clydesdale and the Mustang Mustang!

Akhal Teke

This lovely slender looking horse has great endurance qualities and is very spirited.

American Paint Horse

A beautiful looking horse which has a two colored coat. This horse is known for its association with the North American Indian.

American Shetland
This little pony is a slightly more refined version of its native friend which is found in the British Shetland Isles. It is a popular choice as a riding and driving pony.

Andalusian

An elegant horse who has great presence and power. It has excellent paces and a willing and intelligent nature making it an excellent riding horse who excels in dressage.

Anglo Arab

This incredibly versatile horse is good looking and talented and can excel in many different disciplines.

Appaloosa

This striking horse has a spotted coat and is well known for its association with the Indians, most notably the Nez Perce Indians of the pacific North West.

Arab

This is a beautiful horse which is known for its dished face, high tail carriage and sleek outline. It can be used for many disciplines but it excels at endurance.

Ariegois

A lovely looking versatile horse that has immense hardiness combined with a kind nature and active paces.

Ardennais

A wonderful looking draught horse who is both willing and powerful and is still used today for working the land.

Barb
A wonderfully light riding horse, who has great stamina and speed with a kind nature.

Bashkir

This very tough little horse from Russia is sure footed and hardy with a sound temperament.

Belgium Draught

An impressive draught horse who has much strength and power with a gentle nature and a willingness to work. It is no wonder that it has influenced so many other breeds.

Breton

A compact horse who is well suited to harness work and is capable of working in the hot climates.

Boulonnais

A lovely looking horse who has a willing temperament and a kind and gentle nature combined with the strength and power required of a draught horse.

Budenny

This good looking horse is both tough and athletic allowing them to be used for many different disciplines.

Camargue

These beautiful horses have been surviving on the Rhone Delta in France for many years, resulting in a hardy horse which has great strength, stamina and character.

Caspian Pony

These beautifully petite ponies have strength, speed and great versatility making them a wonderful all round pony.

Cleveland Bay

A lovely looking horse who has free moving, active paces and an excellent temperament. Due to its power, stamina, boldness and willing nature it makes for an excellent driving, riding and competition horse.

Clydesdale

This wonderful heavy horse has an energetic pace and an incredibly docile nature making an excellent horse who excels at agriculture and haulage and is often an impressive sight in the show ring.

Connemara

These gorgeous ponies have excellent paces and are well known for their jumping ability and versatility.

Criollo

These beautiful horses from Argentina have active paces and surefootedness combined with great stamina.

Dales Pony

This wonderful horse is good looking and is strong enough to carry both children and adults. It has an excellent temperament and is a very versatile individual.

Danish Warmblood

A beautiful horse who has been bred for the competition world of dressage, show jumping and eventing. This is a great athlete with wonderful paces and temperament.

Dartmoor Pony

This lovely pony is agile, surefooted and has a generous temperament.

Don

A beautiful horse with active, agile paces and an excellent temperament.

Draft Horses

Well known for their great strength and hard working personalities, Draft horses from around the world each offer their own special characteristics and charm.

Dutch Warmblood

This stunning horse is talented, trainable and good looking making it an excellent competition horse.

Exmoor Pony

This lovely looking pony is a great all round riding and driving pony, very surefooted and with a generous temperament.

Fell Pony

Small, stunning and strong and excellent all round pony both ridden and in harness.

Fjord

This is a beautiful looking horse and with its unusual mane and tail coloring, surefootedness and excellent temperament make it a popular riding horse choice.

Frederiksborg

This elegant looking horse has an even and intelligent temperament as is well suited to light harness work and as a general riding horse.

French Trotter

This lovely looking horse is well built and very muscular. It excels at trotting and is able to cover much ground in that pace.

Friesian

This is a beautiful looking horse who has an excellent temperament and active paces, they make good riding and driving horses.

Gelderland

A good looking handsome horse who has an excellent temperament and is very hard working by nature. They make good all round horse capable of pleasure, driving and competition work.

Hackney

A elegant horse who are known for their high knee action and good paces. Can be used as riding horses but are most commonly known for their use as carriage horses.

Haflinger

This stunning pony is known for its beautiful chestnut colour and flaxen mane as well as its surefootedness and sound temperament.

Hanoverian

This exceptional horse has great strength and a good temperament and particularly excels in Dressage and Show Jumping competitions.

Highland Pony

This wonderful pony is strong, sturdy and versatile with a gentle temperament.

Holstein

A good looking and intelligent horse who has great scope and a powerful action making it in great demand as a competition horse specializing in dressage, carriage and show jumping.

Hungarian Half Bred
This beautiful looking horse has great strength, speed and stamina making it an excellent choice for many different disciplines.

Icelandic Pony

This lovely looking pony is incredibly tough, hard working and surefooted.

Irish Draught

This is a good looking and versatile horse who has excellent free moving paces and are known for their big bold jumping ability.

Italian Heavy Draught Horse

This beautiful horse is intelligent and has active paces combined with a sound temperament.

Jutland

This beautiful heavy horse from Denmark combines great strength and power with a willingness to work.

Kabardin

This incredibly tough horse has great endurance qualities and can also be used as a riding and driving horse.

Lipizzaner

A stunning horse with immense scope and presence especially in the art of classical dressage.

Lusitano

A stunning horse who has great athleticism and a trainable nature.

Maremmano

This lovely looking horse has a gentle and trainable nature and makes a good all purpose riding horse.

Missouri Fox Trotter

This is a beautiful looking horse who is known for one gait in particular the Foxtrot. In the Foxtrot the horse walks with its front two legs and trots with the hind legs, sliding them forward on landing to give a smooth non jarring effect to the pace. The Foxtrot is an inherited gait and it can also be achieved through training.

Morgan

A versatile and good looking horse with a kind temperament who can excel in many different forms of competition, making it a very popular choice.

Mustang

These are the superbly tough, feral wild horses of North America. They make excellent riding horses being quick thinking, agile and sure footed.

New Forest Pony

This lovely looking pony is agile and surefooted with a kind and intelligent nature.

Noriker

A lovely looking light draught horse who is strong, sturdy and surefooted with an amiable temperament who in his homeland of Austria has to work over difficult mountain terrain.

Norman Cob

This wonderfully sturdy horse is well suited to light draught work, it has an excellent temperament and a well proportioned strong and sturdy body.

North Swedish Draught

A very strong horse with a willing and hard working nature.

Oldenburg

A beautiful and powerfully built competition horse with great scope and athleticism.

Orlov Trotter

A powerful horse who has excellent trotting ability and can be used for both riding and driving purposes.

Percheron

This docile horse has good free moving paces and a sturdy build which allow it to be used as a ridden horse and in harness.

Peruvian Paso

This lovely horse is noted for its comfortable paces and surefootedness combined with excellent ground covering action.

Pony of the America's

This stylish spotted pony is very versatile and is excellent both under saddle and in harness. It has a kind temperament and is great for children and small adults alike.

Quarter

The Quarter Horse is a beautiful, agile horse who is and can be used for many different disciplines. Their name comes from being originally bred for racing, over a distance of approximately a quarter of a mile, wherever there was a flat strip that could be raced upon.

Saddlebred

This good looking horse gives a comfortable ride as is known for two paces in particular the Slow Rack which is a high stepping four beat gait which is performed slowly and the Rack which is a fast four beat gait.

Schleswig

This wonderful heavy horse has a strong compact build with a kindly expression.

Selle Francais

A handsome looking horse who has the speed and power to excel in many sports especially eventing, racing and show jumping.

Shagya

A beautiful horse who has a slender and powerful physique and great stamina.

Shetland Pony

These small adorable ponies are cheeky, energetic, intelligent and very hardy, with the right training they make excellent riding and driving ponies.

Shire Horse

A magnificent heavy horse who has a willing and kind nature combined with a strong and powerful body.

Sorraia Pony

These lovely little ponies are small, strong and versatile.

South German Heavy Horse

This is a compact horse with a willing nature, it has the power to be both a riding and working horse.

Standardbred

This is a fast and powerful horse who has been bred for harness racing. The two paces it is known for are the Trot and the Pace. The trot being in diagonal pairs and the Pace is where near and off side alternate.

Suffolk

This lovely heavy horse is one of the oldest breeds of England and it has immense strength,power and a gentle nature making an excellent horse both in the fields and pulling carts.

More about the Suffolk

Swedish Warmblood
A stunning horse with immense scope and ability who is capable of performing in many different disciplines.

Tennessee Walking Horse

A lovely looking horse who is comfortable under saddle and has an excellent temperament. Due to their smooth paces they are mainly used as a pleasure horse and also for showing.

Tersk

These beautiful looking horses from Russia can be used for several different riding purposes.

Trakehner

This classy looking horse has stamina and elegance making it an excellent competition horse in events such as Show Jumping, Dressage and Eventing.

Thoroughbred

A beautifully refined horse who has great speed and strength as well as courage and stamina. It makes a superb athlete and excels in many sports especially racing and eventing.

Vladimir Heavy Draught

A lovely looking horse who is powerful and energetic. It is very well suited to draught work.

Welsh Mountain Pony

These beautiful ponies are well known for their active, energetic paces as well as for their sound temperaments making them excellent all round riding and driving ponies.

Westphalian

A handsome intelligent horse who has speed, stamina and powerful hindquarters making it an excellent competition horse

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