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"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

How will Ford naming it's new electric SUV "Mustang Mach E" impact your future purchase decisions.

  • Much more likely to purchase a traditional Mustang coupe.

    Votes: 49 12.5%
  • Slightly more likely to purchase a traditional Mustang coupe.

    Votes: 6 1.5%
  • No change

    Votes: 219 55.9%
  • Slightly less likely to purchase a traditional Mustang coupe.

    Votes: 55 14.0%
  • Much less likely to purchase a traditional Mustang coupe.

    Votes: 63 16.1%

  • Total voters
    392

Loki-GT

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New member here, lurked for a year, with planned S550 GT purchase for next spring. Great site, forums and members here for sure.

As for all the pacifists who seem unperturbed by Ford's mistake to use MUSTANG in the Mach E's model name - I say, what the **** is wrong with you? Stand up for what's wrong, and sign the petition at the very least.

Below is my comment that I forwarded on the petition. I'm even considered getting back on that useless social platform fakebook to post my discontent about Ford's marketing error that must be rectified.

--
It is an unbelievable TRAVESTY that one of the most iconic SPORTS/GT car names of 50+ years - Mustang - will be applied to an SUV new model. This is absolute marketing desperation and stupidity! Is there even a marketing department at Ford, or are the Board and Executives now all senile? Comparatively, Ford now loses credibility as GM and Chrysler gain while laughing at this monumental blunder. Never mind the slap to all who respected the Mustang for what is was - owners and aficiondos alike. Ford, you are not furthering a brand - you are diluting a brand. Learn the difference, or your market will teach you. Remove "Mustang" from the name of the Mach E. Do it now, Ford.
--
What's wrong with us? Nothing, disagreement doesn't mean there is something wrong with the person you disagree with. I wrote in when they were going to bastardize the Mustang into what became the Probe. The mentality that something has to be wrong with somebody you disagree with is in everything today, it's asinine. I'm not a fan of Ford doing this however I know how stupendously stupid huge corporations can be and this could have been much worse. I've lived through a lot of stupid from Ford and we'll have to wait and see how this plays out because it is keeping the name, there is no way they're going to change it now.

I've purchased more Mustang's than many on this site have had birthdays so I don't need to be asked whats wrong with me because I'm not outraged or pissed off. Be glad we don't have a President hell bent on the green deal (not trying to start a political debate). Ford and the rest are killing off the sedan, now that does piss me off, how many phucking SUV's and Crossovers do we need? So I for one am glad we still have the Mustang and yes it is possible this is Ford's way of getting us used to the idea that they will be transitioning the car in the years to come and that will get hopefully the same amount of backlash the almost Mustang Probe got.

It's true, the market will decide the outcome, we'll have to wait and see, if the same idiot that decided to kill off the sedans is around (I forgot his name, but Bill Ford likes him), I'm guessing the Mustang isn't going to survive long term in which case I move on.
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Bikeman315

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OK, this is the way my wife would build hers. Premium, white exterior, gray interior (thanks w3rkn), extended RWD. MSRP $56.2K Less $7.5K Fed credit = $48.7K. Bring this puppy in at around $44-45K we might have a deal.
 

YoloBathsalts

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Nothing, we will just need to wait and see. I'm 67 and expect to keep my 19' GT/CS for a least 10 years. Who knows what will happen in 2029. I'm not in a rush to get there. I'm going to into my garage, start up my Coyote and enjoy the day. All of us should just do the same.
Hell yes, You and me are on the same page my man.
 

Hayburner

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If anyone needs impeached in this day and age , it’s Bill Ford , from his own g damn company!! he just dropped a nuke on his own beloved Blue Oval. Fcking idiot
 

Bikeman315

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My thing is, why couldn't this have been the new Bronco??? Ford would have had the first true off-road EV and brought back an icon in the process...
Because as EBM said this really isn't a "UV". I think he's right. This really is nothing more than a lifted car. A Bronco is a real SUV. Would not want to sully that iconic name either.
 

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shogun32

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Trampling on the 'Mach' nomenclature is also a branding faux pas. They should just spell it "Mock(er)E".
I hope none of the other E vehicle design teams think copying Tesla is a viable strategy.
 

zackmd1

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Because as EBM said this really isn't a "UV". I think he's right. This really is nothing more than a lifted car. A Bronco is a real SUV. Would not want to sully that iconic name either.
But arguably it's a better fit then mustang is it not???

https://electrek.co/2019/11/17/excl...ch-e-scrum-acknowledges-being-on-teslas-turf/

"Another voice from the scrum: “Did you consider doing all-electric two-door Mustang coupe?”

Bill Ford said, “Never say never.”"

....
 

zackmd1

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Trampling on the 'Mach' nomenclature is also a branding faux pas. They should just spell it "Mock(er)E".
I hope none of the other E vehicle design teams think copying Tesla is a viable strategy.
I actually think that is exactly what teams need to do TO START.... Do not release a product that directly copies but rather a product that was inspired by Tesla... The sync 4 system in the Mach E and even the placement and air vent design is a direct copy of Tesla which wasn't the right decision IMO. That 15 inch screen has no purpose being that high on the dash when it is not displaying any vital driving data like the Model 3s screen....
 

Loki-GT

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If anyone needs impeached in this day and age , it’s Bill Ford , from his own g damn company!! he just dropped a nuke on his own beloved Blue Oval. Fcking idiot
Sadly he is listening to the wrong people.
 

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obspsd

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Garbage.
 

SRF2019gt

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If anyone needs impeached in this day and age , it’s Bill Ford , from his own g damn company!! he just dropped a nuke on his own beloved Blue Oval. Fcking idiot
Yeah and it took a guy from an airline manufacturer to get them from the brink of bankruptcy the last time Bill Ford was at the helm. The shareholders will have his head if this thing tanks their stock prices again. Alan Mullally was the man in my book that brought them back from ole Billy and dammit ole Billy’s at it again.
 

Ghostrealm

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And made in Mexico too....
 

Schwerin

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