"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

[SergeyMelnik]

I hope this thing fails, and not because its electric, simply because of the name. Imagine if chevy made a corvette van or something. Doesn't feel so cool anymore. Luckily I traded my real mustang in recently for an f150. Some people think electric cars are the future. Not if they dont figure out a better battery technology. Current lipos will never replace ice. And I think tesla wont even survive. I know they have a lot of fanboys who love outer space sci fi but most of them are kids who cant afford a tesla. And they still havent made a profit. Car manufacturers can try to stuff electric vehicles down people's throats but im just not sold on them. It's old lipo tech with old brushless motors. It's cool in my rc short course truck.

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[nathanks]

If everyone is this upset about the name, just wait until the Mach-E is posting faster 0-60 times than real Mustangs.

 

[EcoVert]

Imagine if chevy made a corvette van or something

https://www.motor1.com/news/361622/chevrolet-corvette-c8-suv-rendering/

 

[tcman54]

typical reaction >

 

[17Magnetic5.0]

I was part of the ST community when the Edge St came out and rumors of the Explorer St. Heard all the same thing, ill sell my ST, screw Ford, They are killing the line blah blah blah... Now some of them traded in their FiST and FoST for the EdST and ExST. Ford will sell them and people will buy them, and the usual enthusiast will complain. That's whats great about being free to pick and choose what you want to buy. You don't like it don't buy it, come on the forum and complain. But as long as there is a market to make money the manufactures will adapt and succeed or fail. People didnt buy focus and fiesta's thats why they stopped making them, people bought escapes and ecosports (i dont know why) other small SUV's CUV's Thats whats in. Ford shot themselves in the foot when they announced no more cars besides the mustang. We bought another Mazda without even thinking of a Fusion, didnt want a car that was no longer produced. been there and done it

Thats completely different by that case you could also say the same thing about charger SRT, challenger SRT, Durango SRT, etc. This isn't about adding two letters to designate a different sportier version of a model. This is completely taking the model name, I personally would be fine if ford wanted to do an Explorer GT, F150 GT, etc thats fine its just a submodel but taking the F150 and renaming it to something such as Mustang Pickup is different because they are two completely different vehicles. Even the badge doesn't bother me as much but they might as well replace the blue oval with a mustang badge at this point on all cars.

 

[Mr. Met]

See announcement @ https://www.macheforum.com/site/thr...-17-limited-first-edition-to-be-announced.43/

As for electric cars, and the push for them. I don't get it. They may be "better for the environment" as far as exhaust emissions but that is about it. The average electric car buyer is clueless to how that car get there or the environmental rape of the land that happens to get those battery elements. Battery production is a ugly process with many many many toxic chemical wastes produced and where do they think that electricity comes from to charge the car? It comes from increased power plant production that guess what... makes more Co2 than the gas car exhaust. They drill for oil a hole in the ground about 1 foot across. the mines for the elements for batteries rape hundreds of miles of land per mine. plus the hundreds of diesel trucks and loaders required for that mine that are not required for oil. I mean I could go on.

Electric is fine but stop fooling yourself that it is better for the environment. if anything it is way worse. The younger generation wants to tell us we are out of touch. But, you wait I wish I could be around when this generation gets older and then their kids are rude to them because they poisoned the planet with batteries.

Most of that is inaccurate.

 

[17Magnetic5.0]

If everyone is this upset about the name, just wait until the Mach-E is posting faster 0-60 times than real Mustangs.

Everything isn't 0-60. If you want a fast straight line car there's plenty of other cars out there, a mustang has all around performance not just straight line. And even if the mustang had 200 horsepower its about the fanbase and heritage of the car. Some people might have just bought their car because it was fast but others bought it because what it is and are proud to drive it everyday, I think this is whats really getting to people.

 

[analogman]

(I'm going to plagiarize myself and repost one of my posts from elsewhere here, just because I'm so upset by this thing).

I think this is the ultimate Jim Hackett stupidity, another step in his insane campaign to turn Ford into a 'mobility and truck company'. His wet dream seems to be electric trucks, and that's what he thinks he has with this Mach E monstrosity.

I can hear the yammerings of all the Tesla fanboys crooning about how electric is the future. Electric vehicles probably are going to be a significant part of transportation infrastructure - but much farther in the future than most people care to believe. A few pesky little details need to be figured out first, like:

- Making charge time reasonable

- Making range reliably comparable to gas engine cars

- Making batteries that last as long as the car does

- Not having to rely on rare Earth metals mined by child slave labor in third-world countries (lithium and cobalt anyone?)

- Developing an infrastructure to deal with the toxic waste of those batteries when they're at the end of their useful lives, and

- Getting the cost down without needing government subsidies.

Then there's the other annoying little detail that today, electric cars are truthfully not the 'zero emissions vehicles' that so many sanctimonious hypocrites wish they were. Right now, the US generates almost 2/3 of its electricity from fossil fuels, and another 20% from nuclear:

https://www.eia.gov/tools/faqs/faq.php?id=427&t=3

So yes, all those 'zero emissions' electric cars are really primarily natural gas, coal, or nuclear powered. The electricity needs to come from something else. You don't poke a hole in the ground and catch it coming out. Unless you're one of the handful of people that happens to be totally off the grid and generates all your electricity from your own windmills or solar panels. No? Well, then your 'electric' car is really powered by natural gas, coal, or uranium, and in truth it's a remote emissions vehicle. The emissions just happen to come from wherever the electricity used to charge it is being generated.

I'm all for a cleaner environment, and fervently believe we have to move away from fossil fuels and to a renewable energy economy (solar, wind, tidal, etc.). But until (or if) that happens, then the truth is that electric cars are just remote emissions vehicles.

All that aside, I wish that Hackett knew enough about the car business to understand that there is room for an iconic, historic pony car like the Mustang even in his deluded vision of Ford's future. IC cars will be around for a lot longer than some people want to admit (Honda seems to get it). Sometime after I’m (hopefully) long gone, the future will be filled with soulless electric autonomous pods filled with people glued to their smart phones who don’t give a crap about driving themselves. But until then, leave the Mustang alone and let enthusiasts enjoy it for what it is, and appreciate it as the last remaining halo car for the once great and now lost car company that Ford used to be.

I guess this is what’s to be expected from someone whose background was selling office furniture. Methinks the car business is just a touch more complicated than that. But then, I also think Hackett is just the lapdog doing the Ford family’s bidding, and tarting up the company to sell it. I’d bet to VW or BMW, each of whom would like a truck business to compliment their cars (like, oh, the F150). VW in particular needs a way to rebrand themselves after the dieselgate fiasco, and also increase their US footprint. The ‘new’ Ford ‘truck and mobility company’ might be just the ticket for them.

Oh well… maybe this means our “real” Mustangs are now instant ‘classics'. I’ll continue to drive mine until someone pries my cold dead fingers from around the 6-speed shifter.

 

[Bikeman315]

https://www.motor1.com/news/361622/chevrolet-corvette-c8-suv-rendering/

Ok, I'm not going to lie. My wife just walked into the home office, saw this picture and said "Wow, is that the new Mustang CUV?" "I like it"

 

[gixxersixxerman]

. Luckily I traded my real mustang in recently for an f150. .

You are the exact reason these types of vehicles are coming out though. People that trade their 2 door “sports car” “muscle car” in for a truck or SUV. They are using the name mustang because there are people out there that would love to own a mustang but can’t for xxxx or yyyy reason. Now they can. I do wonder why the fully electric vehicle though

 

[analogman]

Ford thinks a lot of consumers aren’t all that smart, and that more will probably buy this thing if it has the name ‘Mustang’ on it.

They’re probably right.

As H.L. Mencken said (though widely attributed to P.T. Barnum), “No one ever went broke underestimating the intelligence of the American public”. Ford has probably spent a fair amount of money understanding what their customers will buy (the Edsel notwithstanding).

As much as it pains me to admit it, Ford might be on to something with this thing. There might be a market for people who want a real (= gas-wasting, noise-making, tire-smoking pony car) Mustang, but can’t justify it because 1) it’s impractical as an only car for most people, 2) they can’t swing one as a second car, or 3) their spouse/partner insists they get something more ‘practical’.

Kind of like the target buyer for the Porsche Cayenne, but less expensive. Wants a sports car but needs a 4 door something. Just like a lot of Cayenne buyers want something comfortable and practical, but still want to be able to say they own a Por-shuh. Maybe a similar deal here, practical but the owner can say they own a ‘Mustang’ and make them feel younger than they are. Throw in ‘electric’ to appeal to people who think that makes it ‘environmentally friendly’, and they might actually sell a few.

Just not to me.

 

[EcoVert]

Ford thinks a lot of consumers aren’t all that smart, and that more will probably buy this thing if it has the name ‘Mustang’ on it.

That's why Ford changed the name of the Five Hundred to Taurus, name recognition.

 

[Cobra Jet]

I posted this in one of the other E threads and it doesn’t matter what it looks like - my response is and will remain the same:

IMO, Ford should have been more geared towards bringing the true Heritage Mustang EV to the forefront BEFORE attempting to create another freaking “egg on wheels” and plastering the Mustang pony to it. Getting a true Heritage Mustang EV on the road and to the public, THAT would have been a winning design and milestone to conquer - not bring something to market that it is NOT when referring to it as “Mustang inspired”.

This was “Mustang inspired” too - there were not people rushing to get them....

Ford has literally:

 

[Cobra Jet]

And ya know what else - the “new” owners of this steaming heap will then be hitting up ANY forum with the word “Mustang” in it.... thinking they can get tech and forum responses because they have what they THINK is a “Mustang” with the attached iconic Pony.... when it’s NOT.

 

[Schwerin]

As the Lightning name is not being used and is a performance name with Less history it would have been a better name. It's also already associated with electricity.

It could be the Mustang inspired Lightning. An all-electric truck could be the Lightning F-150, and the future electric Mustang could be called the Lightning Mustang. Similar to how Chevy has the SS and then on other vehicles SS was just a trim level to mean it meets the bar set by the SS.

Others would be the Lightning Edge, Lightning Explorer ECT. Similar to the SVT badging went.

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