"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

[martinjlm]

This thread’s been too quiet. Here’s a little gasoline for the bbq grill...

Ford has produced more Mach E than ICE Mustangs this year

Now, in fairness, some of this is due to the chip shortage, but even so, Ford has prioritized building Mach E over Mustang. Not unusual since Mach E is a new launch product and that is very important for the company.

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[Norm Peterson]

This thread’s been too quiet. Here’s a little gasoline for the bbq grill...

Ford has produced more Mach E than ICE Mustangs this year

Now, in fairness, some of this is due to the chip shortage, but even so, Ford has prioritized building Mach E over Mustang. Not unusual since Mach E is a new launch product and that is very important for the company.

From that article . . . " The real story is that, perhaps unsurprisingly, there is a bigger market for a compelling electric family crossover than there is for a rear-wheel-drive sports car. ".

Which still tells me that the E would be a success without the Mustang tag. SUV/CUV customers aren't going to be looking for ponycar attributes.


Norm

 

[2morrow]

From that article . . . " The real story is that, perhaps unsurprisingly, there is a bigger market for a compelling electric family crossover than there is for a rear-wheel-drive sports car. ".

Which still tells me that the E would be a success without the Mustang tag. SUV/CUV customers aren't going to be looking for ponycar attributes.


Norm

Your right. In my area you see more Mach E's than Mustangs now.

 

[Gregs24]

From that article . . . " The real story is that, perhaps unsurprisingly, there is a bigger market for a compelling electric family crossover than there is for a rear-wheel-drive sports car. ".

Which still tells me that the E would be a success without the Mustang tag. SUV/CUV customers aren't going to be looking for ponycar attributes.


Norm

The 'Ford' brand means different things in different countries. The Mustang brand is distinctly more aspirational outside the US.

I don't think it is a surprise that an SUV is outselling a coupe, it is what kept Porsche alive and no surprise that most sports car makers have an SUV in their range to keep the money rolling in.

 

[Norm Peterson]

The 'Ford' brand means different things in different countries. The Mustang brand is distinctly more aspirational outside the US.

I don't think it is a surprise that an SUV is outselling a coupe, it is what kept Porsche alive and no surprise that most sports car makers have an SUV in their range to keep the money rolling in.

All of those other mfrs at least had the good sense to not associate their SUVs/CUVs with their sports cars and halo models. Obviously Porsche didn't need to borrow any naming help from their 911 series. Ford should have paid closer attention to that part of the story.


Norm

 

[Ewheels]

All of those other mfrs at least had the good sense to not associate their SUVs/CUVs with their sports cars and halo models. Obviously Porsche didn't need to borrow any naming help from their 911 series. Ford should have paid closer attention to that part of the story.


Norm

Amen.
Ford knew they had a special car with the Mach E (which it is) but they also knew they needed to do something drastic to get the desired level of attention to meet sales goals. Well it worked alright, but now a part of me will forever be disappointed in Ford and certainly confrontational with anyone who calls it a Mustang.

 

[EvilMerlin]

I love all the people STILL complaining about the name.
I'm glad I have my reservation for the GT Performance (Grabber Blue, painted black roof, which should be here in August/September barring any other serious chip shortages.

The amazing thing is just how much faster it is than my GT350. And it handles rather well (even the non GT does well).

Nope its not the Mustang. Nope its not ICE. Its the Mustang MachE and its a damn good ride.

Deal with it.

 

[EvilMerlin]

All of those other mfrs at least had the good sense to not associate their SUVs/CUVs with their sports cars and halo models. Obviously Porsche didn't need to borrow any naming help from their 911 series. Ford should have paid closer attention to that part of the story.


Norm

Other manufactures are not Ford and few of them have a name plate like the Mustang or Bronco. As for Porsche, all they did was electrify the Taycan. They didn't develop a new vehicle.

 

[Ewheels]

I love all the people STILL complaining about the name.
I'm glad I have my reservation for the GT Performance (Grabber Blue, painted black roof, which should be here in August/September barring any other serious chip shortages.

The amazing thing is just how much faster it is than my GT350. And it handles rather well (even the non GT does well).

Nope its not a Mustang. Nope its not ICE. Its the Mach E and its a damn good ride.

Deal with it.

Noticed you had a typo. Corrected it for you. Everything else looks good

 

[martinjlm]

Other manufactures are not Ford and few of them have a name plate like the Mustang or Bronco. As for Porsche, all they did was electrify the Taycan. They didn't develop a new vehicle.

I’m guessing you meant Panamera. But in any event, they really did develop an all new vehicle. Even though it fits in a similar shape envelope as Panamera and is currently eating Panamera’s lunch in terms of vehicles sold, it is not simply an electrified Panamera.

 

[EvilMerlin]

I’m guessing you meant Panamera. But in any event, they really did develop an all new vehicle. Even though it fits in a similar shape envelope as Panamera and is currently eating Panamera’s lunch in terms of vehicles sold, it is not simply an electrified Panamera.

I meant to say the Cross Turismo is just the Taycan lifted. . Kinda like the Mach E isn't totally net new either.

As for branding its still clear what Porsche is trying to do. You can't turbo an electric car, but they keep using turbo in the name.

Noticed you had a typo. Corrected it for you. Everything else looks good

Nope. Its the Mustang Mach E.

 

[Norm Peterson]

I love all the people STILL complaining about the name.

So would you really want to see a time where the first images that come to peoples' minds when they hear the name 'Mustang' are those of an SUV instead of the ponycar it began life as (and has continued as for going on 60 years)?


On edit, it doesn't bother me in the slightest that the Mach E might be a very good ride for you. But would you avoid it if it had been named most anything else? I'd understand some hesitancy about the name 'Edsel'


Norm

 

[Norm Peterson]

Other manufactures are not Ford and few of them have a name plate like the Mustang or Bronco. As for Porsche, all they did was electrify the Taycan. They didn't develop a new vehicle.

They didn't dilute the name and heritage of the 911 either. Try to stay on point here.


Norm

 

[EvilMerlin]

They didn't dilute the name and heritage of the 911 either. Try to stay on point here.


Norm

Ford didn't dilute the name of the Mustang either. There is the Mustang, Mustang Mach1, Mustang GT350 and Mustang Mach E. I really don't understand the telephone sized stick up people's asses about this.

 

[EvilMerlin]

Enjoy the Karen Mobile!

Its a Karen Mobile faster than either of your rides...

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