Just think if Apple sold an iMustang !! Maybe Ford can get the rights and give a cut to Apple.
I have two 20 something kids. One has a high performance ICE car (plus tech) one has a PHEV (plus tech). For both the 'tech' was crucial in the choice of car.Not true. Every generation has had gearheads (petrolheads for you limey bastards). We've always been the minority. I've brought this up before. You have to go out of your way to buy the more expensive, less efficient, less practical, and probably less comfortable car to be into performance vehicles. This has been true for decades, and can be said about every make/price range.
It is a global car with a global message and branding. You guys are seeing it in the context of the US.
That's because EV is ultimately a fad, just like hybrid cars were. Ford knows this but they've invested so much into electric already that they *have* to push the Mach E globally under the Mustang name. They're desperate to see it lift off.
Just isn't the case. If it was a 'fad' as you suggest why are car makers globally investing billions in it ? Why are all new car platforms designed from the ground up to be electrified ?
That is exactly what they thought, I can confirm (from people inside).
It's definitely not. Battery technology that's in the process of being commercialized will dramatically change the viability of EVs from a range, charge time, manufacturing sustainability and cost perspective. They're far less complex vehicles to build and test overall and that change in tech will be like a light switch. Li-ion based batteries will not be in new cars past ~2030.
I completely get this.
We don't even do much where an SUV would be the better option, certainly not often enough to even begin to justify owning and maintaining such a vehicle.
With respect to Brian's point #1, that's what you eventually end up with when attention to business theory comes at the expense of attention to the product.
But to be fair SUV outsells coupe wouldn't be a shock
