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"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

How will Ford naming it's new electric SUV "Mustang Mach E" impact your future purchase decisions.

  • Much more likely to purchase a traditional Mustang coupe.

    Votes: 49 12.5%
  • Slightly more likely to purchase a traditional Mustang coupe.

    Votes: 6 1.5%
  • No change

    Votes: 219 55.9%
  • Slightly less likely to purchase a traditional Mustang coupe.

    Votes: 55 14.0%
  • Much less likely to purchase a traditional Mustang coupe.

    Votes: 63 16.1%

  • Total voters
    392

Tw00sh

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So now if I tell someone I have a "Mustang", do I have to clarify that it is a 2 door? This is stupid! Wait till they come out with the Shelby version. Gonna be pissed off even more than.
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Bikeman315

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obspsd

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After last night it was obvious that this was Bill Ford's idea. I'm sure there were many that disagreed but you do not argue with a Ford.



Agreed, since nothing is going to change. I just hope that if it does it only means good things for "our" Mustang.



Because his name is Ford, Bill Ford,



This feeling is totally understandable. Let's see what Ford does with "our" Mustang in 2021. I'm hoping it succeeds and that it will means good things for us.



Patrick, really? No we don't. And you really do not need to call us out in that manner. Sometimes it's best to keep your thoughts to yourself.
Just think.
You tell people you bought a new Mustang.
They ask SUV or a 2 door?
 

obspsd

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OK, well I'm out. Actually, my wife is out. Hates black interiors. So it looks like another Escape in 2021. Or maybe a Mazda.
Good!!!!!
Take that trash and burn it!!!!
 

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Twin Turbo

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And this is the basis of my worry.... The S650 sounded pretty solid and on track for a early 2020s release until this new CEO.... Now it sounds like the mustang will stay on the S550 platform for the foreseeable future and then they will "decide" a path forward at a later date.... Does not give me much confidence in the future.
I hear you.....although....

Don't forget, just a week or so ago we heard that there would be an "all new Mustang" built at Flat Rock. This was part of the UAW contract negotiations, and that contract is for 4 years, so that "all new Mustang" needs to arrive in that time frame. Now, of course, "all new" could just be a very heavily modified S550 but to me it should give us confidence there's something new coming in the next few years.
 

w3rkn

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OK, well I'm out. Actually, my wife is out. Hates black interiors. So it looks like another Escape in 2021. Or maybe a Mazda.

The black only interior is not going to work for many of the customers this vehicle is aimed at. That needs to change.
The Premium has white option...
 

Idaho2018GTPremium

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And this site (Mustang6G) needs to stop posting everything about the Mach E. This is a Mustang enthusiast site, it's not a crossover/SUV site. When it posts information about the Mach E, it somewhat legitimizes the crossover.
 

SLED550

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Welcome Sled. EcoVert is right, this is a done deal. Why do you think Ford kept this under covers for so long. They remember the Probe backlash and the Mach 1 uproar. But this is what Bill Ford wanted and this is what Bill Ford got. And now its our legacy too. For better or worse.

So forget all this, "Our" Mustang is an incredible car. I love my Cali as much today as yesterday. Please do not back out. Buy one and you will see.[/QUOTE]


--
I appreciate your soothing words. My future Mustang purchase plan has not been changed. Nevertheless, I will be spreading my Mach E discontent on fakebook. And maybe a letter from me directly to Bill Ford, for the hell of it. Maybe he likes getting mail.
 

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Schwerin

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Taking that name and putting it on this thing upsets me. It reminds me of the introduction of the 1958 Ford Thunderbird.
The 55 56 57 year Thunderbirds were icons of thier day, and the move to the heavy as a tank four door in 1958 killed the Thunderbird as a sports car. Chevrolet must have been delighted. Thier Corvette then had the whole stage as the only american real sports car!
If Ford decides to axe the coupe in a few years that will be a big boon to Camaro and Charger sales if they can hold on till then.
 

SLED550

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Just think.
You tell people you bought a new Mustang.
They ask SUV or a 2 door?
You say to people: "There is no Mustang SUV. That's a Ford marketing mistake. Pass it on. You're awesome."
 

YoloBathsalts

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I am not whining. I am just really mad.
It should NOT be called a Mustang.
Of course your 2018 Mustang GT is great.
I agree with you! It should NOT be called a MUSTANG!
And I am a true enthusiast bc I will fight you if you had said my Mustang wasn't badass!
 

Loki-GT

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I've been around since the Mustang came out. I was one of those that wrote in to protest making the Mustang out of what became the Probe. This is a not a Mustang replacement, at least not yet but it is a new family member and while my Mustang enjoys winter parked in the garage I now have the possibility of buying something I can use year round.

Now if they transition the Mustang into being replaced by something like this for example like the Dodge Charger I'll have issues, until that happens I have no issues with this SUV except in price.
 

SLED550

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I agree with you! It should NOT be called a MUSTANG!
And I am a true enthusiast bc I will fight you if you had said my Mustang wasn't badass!
Also very strongly agree, along with many other here. Below is my comment sent with my petition submission (if it makes any difference). Petition: https://www.thepetitionsite.com/en-ca/takeaction/769/568/451/. Also considering a letter directly to Bill Ford, for the hell of it.

--
It is an unbelievable TRAVESTY that one of the most iconic SPORTS/GT car names of 50+ years - Mustang - will be applied to an SUV new model. This is absolute marketing desperation and stupidity! Is there even a marketing department at Ford, or are the Board and Executives now all senile? Comparatively, Ford now loses credibility as GM and Chrysler gain while laughing at this monumental blunder. Never mind the slap to all who respected the Mustang for what is was - owners and afficiandos alike. Ford, you are not furthering a brand - you are diluting a brand. Learn the difference, or your market will teach you. Remove "Mustang" from the name of the Mach E. Do it now, Ford.
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