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"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

How will Ford naming it's new electric SUV "Mustang Mach E" impact your future purchase decisions.

  • Much more likely to purchase a traditional Mustang coupe.

    Votes: 49 12.5%
  • Slightly more likely to purchase a traditional Mustang coupe.

    Votes: 6 1.5%
  • No change

    Votes: 219 55.9%
  • Slightly less likely to purchase a traditional Mustang coupe.

    Votes: 55 14.0%
  • Much less likely to purchase a traditional Mustang coupe.

    Votes: 63 16.1%

  • Total voters
    392

SLED550

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New member here, lurked for a year, with planned S550 GT purchase for next spring. Great site, forums and members here for sure.

As for all the pacifists who seem unperturbed by Ford's mistake to use MUSTANG in the Mach E's model name - I say, what the **** is wrong with you? Stand up for what's wrong, and sign the petition at the very least.

Below is my comment that I forwarded on the petition. I'm even considered getting back on that useless social platform fakebook to post my discontent about Ford's marketing error that must be rectified.

--
It is an unbelievable TRAVESTY that one of the most iconic SPORTS/GT car names of 50+ years - Mustang - will be applied to an SUV new model. This is absolute marketing desperation and stupidity! Is there even a marketing department at Ford, or are the Board and Executives now all senile? Comparatively, Ford now loses credibility as GM and Chrysler gain while laughing at this monumental blunder. Never mind the slap to all who respected the Mustang for what is was - owners and aficiondos alike. Ford, you are not furthering a brand - you are diluting a brand. Learn the difference, or your market will teach you. Remove "Mustang" from the name of the Mach E. Do it now, Ford.
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gregsdart

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Taking that name and putting it on this thing upsets me. It reminds me of the introduction of the 1958 Ford Thunderbird.
The 55 56 57 year Thunderbirds were icons of thier day, and the move to the heavy as a tank four door in 1958 killed the Thunderbird as a sports car. Chevrolet must have been delighted. Thier Corvette then had the whole stage as the only american real sports car!
 

obspsd

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I am so mad.

Ford, make a MUSTANG MACH 1, BOSS 302, BOSS 429 and/or GT500 KR

Not a SVU trans piece of trash so called Mustang.
 

YoloBathsalts

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Some of you need to put down the pitchforks and have a beer. Get off the cross we need the wood. sort yourself out.
Go for a joyride. The Mach-E isnt changing what you've got in your driveway right now so simmer down a bit. Hell I thought the Mach-E was a monstrosity last night when I was reading everything, but then I drove to work this morning and put my foot in it and forgot all about it.
 

EcoVert

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As for all the pacifists who seem unperturbed by Ford's mistake to use MUSTANG in the Mach E's model name - I say, what the **** is wrong with you? Stand up for what's wrong, and sign the petition at the very least.
Ford is not going to change the name no matter what we try that's why after they let the Mach 1 name out of the bag and changed it to Mach E they didn't let slip the Mustang name was going to be used as well. But if sales don't go that good who knows Ford might change the name remember the Five Hundred getting it's name change to Taurus.
 

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obspsd

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Some of you need to put down the pitchforks and have a beer. Get off the cross we need the wood. sort yourself out.
Go for a joyride. The Mach-E isnt changing what you've got in your driveway right now so simmer down a bit. Hell I thought the Mach-E was a monstrosity last night when I was reading everything, but then I drove to work this morning and put my foot in it and forgot all about it.
Your not a enthusiast then.
We have no problem with the car/suv itself.
It’s just can’t be called a Mustang!
 

Bikeman315

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The executives and marketing department involved in this should be fired.
After last night it was obvious that this was Bill Ford's idea. I'm sure there were many that disagreed but you do not argue with a Ford.

I'm not a fan of it, but I wish it success.
Agreed, since nothing is going to change. I just hope that if it does it only means good things for "our" Mustang.

I want to know how in the world did this retarded ass idea get past everyone?
Because his name is Ford, Bill Ford,

I do NOT wish Ford ANY success with it.
This feeling is totally understandable. Let's see what Ford does with "our" Mustang in 2021. I'm hoping it succeeds and that it will means good things for us.

You guys need to chill the fuck out.
Patrick, really? No we don't. And you really do not need to call us out in that manner. Sometimes it's best to keep your thoughts to yourself.
 

gregsdart

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I agree. I am the proud owner of a 2019 GT. At 70 i figure this might be my last fast n fun ride since i am 70 yo. I drove my 06 gt for 13 years. That would make me 83 for the next purchase. Maybe a Raptor pickup then??
 

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It's activism like this that kept the Mustang from becoming a sporty FWD liftback in the late 80s. However, this activism is coming a bit late. Ford's not going to change this now....it's been launched. The time to bitch Ford into submission was when this first became an idea.

I hate the idea of the running horse being fastened to this horrendous mess, but all we can really do now is vote with our checkbooks. The notion of buying into a legendary nameplate just became a little less appealing. At least GM had the good sense to leave the Camaro's name out of the Blazer launch, regardless of their design similarities.
 

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YoloBathsalts

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Your not a enthusiast then.
We have no problem with the car/suv itself.
It’s just can’t be called a Mustang!
So whining about things on the internet makes you a 'True Enthusiast'? then you can keep that sentiment. I don't think it should be called a mustang, share the same body line, or anything. It sure as shit shouldn't have a pony on the rear decklid. But apparently were way past that. I for one am not gonna let it take away from how badass my GT is i'll tell you that right now.
 

Bikeman315

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New member here, lurked for a year, with planned S550 GT purchase for next spring. Great site, forums and members here for sure.

As for all the pacifists who seem unperturbed by Ford's mistake to use MUSTANG in the Mach E's model name - I say, what the **** is wrong with you? Stand up for what's wrong, and sign the petition at the very least.

Below is my comment that I forwarded on the petition. I'm even considered getting back on that useless social platform fakebook to post my discontent about Ford's marketing error that must be rectified.

--
It is an unbelievable TRAVESTY that one of the most iconic SPORTS/GT car names of 50+ years - Mustang - will be applied to an SUV new model. This is absolute marketing desperation and stupidity! Is there even a marketing department at Ford, or are the Board and Executives now all senile? Comparatively, Ford now loses credibility as GM and Chrysler gain while laughing at this monumental blunder. Never mind the slap to all who respected the Mustang for what is was - owners and aficiondos alike. Ford, you are not furthering a brand - you are diluting a brand. Learn the difference, or your market will teach you. Remove "Mustang" from the name of the Mach E. Do it now, Ford.
--
Welcome Sled. EcoVert is right, this is a done deal. Why do you think Ford kept this under covers for so long. They remember the Probe backlash and the Mach 1 uproar. But this is what Bill Ford wanted and this is what Bill Ford got. And now its our legacy too. For better or worse.

So forget all this, "Our" Mustang is an incredible car. I love my Cali as much today as yesterday. Please do not back out. Buy one and you will see.
 

obspsd

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So whining about things on the internet makes you a 'True Enthusiast'? then you can keep that sentiment. I don't think it should be called a mustang, share the same body line, or anything. It sure as shit shouldn't have a pony on the rear decklid. But apparently were way past that. I for one am not gonna let it take away from how badass my GT is i'll tell you that right now.
I am not whining. I am just really mad.
It should NOT be called a Mustang.
Of course your 2018 Mustang GT is great.
 

Ebm

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Some of you need to put down the pitchforks and have a beer. Get off the cross we need the wood. sort yourself out.
Go for a joyride. The Mach-E isnt changing what you've got in your driveway right now so simmer down a bit. Hell I thought the Mach-E was a monstrosity last night when I was reading everything, but then I drove to work this morning and put my foot in it and forgot all about it.
Are you kidding me? It most certainly changes the Mustang we currently have. No one wants a sexy stallion Mustang associated with this bastard child of an SUV. Not only is this brand dilution, but this will cause hatred and bitterness as well. There's a very high chance that something like the icing stuff at Tesla charging stations will happen with this suv as well. I refuse to call it by what everyone calls it as. I'm referring to it as a Ford suv, nothing more.

When they were showing the Mustang heritage before introducing this suv, all I saw was high performance cars... cars... cars... cars...

This monstrosity reminds me of what Mercedes and BMW did. They made a lifted car. The BMW X6 below is NOT an suv, it's clearly a lifted car. Same with this new Ford vehicle. Both are ugly as sin.

9.webp
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