"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

[EcoVert]

I think this is a sad day for Ford and Mustang.
The executives and marketing department involved in this should be fired.
To mess with the Heritage and the legacy of the Mustang is disgraceful.

Every car person new what a Mustang was, even people who were a fan
of a different model, understood its place in history.

Now its just part of the ford line up, SUV, mustang 4 doors
trucks, etc. It was a road that should have never been gone down.

Shameful of them to stand up and call this a mustang.

Naming it Mustang is all about generating sales and anyone at Ford or anywhere else says different their lying.

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[JohnDoe]

I want to know how in the world did this retarded ass idea get past everyone? We’re they all just sitting in a room circle jerking each other to this incredible idea to name an suv a mustang? Fucking idiots

 

[obspsd]

The morning is here and this junk is still around.

I am depressed.

What a bunch of trash.

Men are men.

Women are women.

Mustangs are two door cars.

 

[sscobra]

Complete disgrace to Mustang's heritage. 50+ years of Mustang, for this!! I showed my wife the pictures last night, she said, is that a "BUSTANG". Sad part is, she wasn't trying to be funny, it was just a normal reaction. I would like to nominate, "BUSTANG" as the official nickname of this piece of garbage....lol! F.O.R.D. (Failed On Research + Development) on this abomination.

 

[EcoVert]

I'm also 29 and I think it's retarded. I'm not sure what Ford is hoping to gain by associating the Mustang brand with this...thing.

It's name recognition which translates into sales.

 

[obspsd]

If you don't like it, don't buy it.

I'm not a fan of it, but I wish it success.

It’s not that we don’t like it at all.

We hate it because it is called something it can never be.

I do NOT wish Ford ANY success with it.

 

[PLindsey725]

You guys need to chill the fuck out.

 

[KV Racing]

I'm seeing a lot of posts from non car people who not only hate the fact it's called a Mustang, but think it's a hideous piece of machinery.
This has failure written all over it.

 

[Qcman17]

The morning is here and this junk is still around.

I am depressed.

What a bunch of trash.

Men are men.

Women are women.

Mustangs are two door cars.

Well some women used to be men and vice versa. The Mustang used to be 2 doors so perhaps it fits....

 

[EcoVert]

You guys need to chill the fuck out.

I think it's kinda fun to watch

 

[Muff Muff]

I'm also 29 and I think it's retarded. I'm not sure what Ford is hoping to gain by associating the Mustang brand with this...thing.

• People who want a Mustang are going to go buy a (real) Mustang.
• People who shop for CUVs don't spent $50k on one.
• People who want electric cars buy Tesla, and those people typically do not like domestic/traditional brands anyway because it doesn't fit their projected eco-tech hipster lifestyle.
• Baby boomers aren't going to buy this because Donald Trump convinced them that coal and oil is the only way.
• People who are passionate about Mustangs aren't going to buy this because it's an aggressive departure from what they're used to and what they would expect to actually succeed the Mustang (an electric Mustang with 2 doors and be an actual Mustang).
• Gen-z'ers (they drive now right?) won't buy this because "Mustang" is old, they probably don't want to be seen as supporting a brand that originated from fossil fuels as that wouldn't allow them to virtue signal, plus it's not self-driving.
• People who like to be edgy don't buy from the big three

That leaves maybe some aging hippie Gen-X'ers who are eco-conscious and can easily adapt to change, people who like the idea of having a Mustang but could never own one out of practicality reasons and want to flex on their cookie-cutter subdivision neighbors who might happen to own Teslas ("Hey neighbor Joel, I see you got the new model Y - I've got that new electric Mustang GT, shall we compare brochures?"), and of course the obnoxious YouTubers who get anything new and controversial just so they can make some shitty videos about it for the internet points.

Fresh 26 year old here, and this post sums up my feelings pretty well. I'm fine with the idea of the Mach-E and am happy Ford made something to try to be relevant in current market trends, but they could have called it ANYTHING else. Call it a Maverick, Fusion Cross, whatever, just not Mustang. The idea that Mustang (or "F-Series," Ram, etc for that matter) is a brand, and thus subject to the sort of manipulation that comes with it, instead of a singular model, serves only to dilute the falsely contrived "brand" into anything the corporate fat cats want it to be with no regard to anything but the bottom line. The end result being crossover Mustangs, cargo van Rams, and the "F-Series" being the best selling "vehicle" (singular, not plural) in the country year after year.

I get it, Ford has to make a profit, but why gamble their most iconic nameplate on what is currently no more than a market fad, and already shown to be unsustainable, from an environmental standpoint, going forward?

 

[shogun32]

I was sitting behind a modern Taurus this morning. Should have recycled that name. It looked the part.

 

[w3rkn]

Go on, select your model: https://www.ford.com/buy/mach-e/build-and-price.html?config=WANAB-CGW-2021-CX727#/model

 

[zackmd1]

I believe that was what S650 was originally intended to be. I’m not sure if Ford is still on that path, since they earlier announced that Mustang would stay on S550 at least thru ‘26 and then they’d decide. Doing Mustang and Explorer on the same platform would not require that Mustang as a coupe be dropped. Modern vehicle architectures have a lot more versatility than what we witnessed in the past. Building cars and SUVs on same platform is fairly commonplace these days. BMW X5 and 5-Series are on the same basic platform. Mercedes does the same thing. GLS and S-Class. GLC and C-Class. GLE and E-Class. Likewise, Cadillac CTS and Camaro are same platform. Neither is a truck or utility, obviously, but the size difference is definitely there. No reason Ford can’t do the same thing with Explorer and Mustang.

And this is the basis of my worry.... The S650 sounded pretty solid and on track for a early 2020s release until this new CEO.... Now it sounds like the mustang will stay on the S550 platform for the foreseeable future and then they will "decide" a path forward at a later date.... Does not give me much confidence in the future.

 

[Rock&Roll]

I’d buy a Mach E only because my buddy has a Tesla and I really like his car. A Mustang themed version would be better although it’s not really a Mustang IMO. I’ll wait till I actually see one at a dealer.


One Major gripe I have with it.

I HATE that big LCD screen.

Looks stupid and cheap. It should be integrated in the dash like my Premium Mustang is. Looks horrible in the Mach E. I bet it saves them a ton of money but that’s a. Big No for me

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