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ShadesOfBloo

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Am I the only one who remembers when the Falcon first came out? It was an ugly car. Let's call it Cyclone or Galaxy or even LTD. But not Mustang that name only belongs to one car.
We've got plenty of options for names, though I wasn't around when the Falcon first came out.
US-market Falcons and Mustangs before 1969 never did anything for me.
I've been alive and paying attention to the Ford Falcons down under šŸ™ƒ starting with the one Mad Max drove.
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ShadesOfBloo

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Especially since you can't find the Ford nameplate on the car anywhere (at least on mine).
Mine has it on a little window sticker on each side, and the dot pattern at the top of the windshield. šŸ˜„
My mom asked me "How am I supposed to know it's a Mustang? Where's the little horse?"

The Mock-E might have more horse badges than my Mustang GT. šŸ˜…
 

ShadesOfBloo

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I always laugh when people try to say what's a Mustang and what isn't, Ford is the only one that gets to say what is a Mustang and what isn't...
Thinking back to when Ford wanted to tell us a front-wheel-drive car would be a Mustang,
there was a time when Ford could realize they made a mistake.
 

Strokerswild

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If the Mach E didn't exist, I'd be in the camp of Ford should call this 4-door something else. But Ford already let the cat out of the bag with the Mach E. If they produce this car it will be called a Mustang. No sense in crying about it at this juncture.

I wonder if a Mustang wagon would be even more popular with the younger crowd than a 4-door sedan. I'm NOT talking about an SUV but a true wagon with the same ride height as the current Mustang. I'm in my 60s but people I know in their 20s thru 40s seem to love wagons.
Better yet, a shooting brake, better rooflines. They come in 4-doors too.

I've never understood why wagons aren't more popular now, since most SUVs are just tall wagons and sell like hotcakes.

Thinking back to when Ford wanted to tell us a front-wheel-drive car would be a Mustang,
there was a time when Ford could realize they made a mistake.
This.

These days this company seems to think they're something they're not.
 

ShadesOfBloo

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Better yet, a shooting brake, better rooflines. They come in 4-doors too.

I've never understood why wagons aren't more popular now, since most SUVs are just tall wagons and sell like hotcakes.
I may have an answer:
SUVs are fashionable, and station wagons are not.
It's a bit like America's "Big Three" put a lot of effort into convincing the public we all wanted automatic transmissions, long before automatics were functionally as good as manuals.

I look at pics of American station wagons, and I can see where they might get an image of being frumpy. When I tell other Americans how much Mercedes can charge for a wagon, or how much customers pay for an RS6, it must trigger cognitive dissonance because I get a lot of answers to the effect of "no" and "fake news".

The EPA classified SUVs as "light duty trucks" and gave them breaks on emissions and CAFE standards, so one day our car makers decided to maximize profits by maximizing "light duty truck" sales. They cost less to make than a straight-up car (steel is cheap; engineering for emissions, not so much) and now the prices are higher after 30+ years of marketing efforts to convince us we want SUVs.

Volvo went the opposite way when they (accidentally) ran wagons in the British Touring Car Championship. Their race cars stood out, and got WAY more press than the cars that were actually winning. šŸ˜…
Most Americans - including car guys - never noticed. Our motorsports media couldn't imagine us being interested.

I can't imagine why Ford thought they should axe the Focus and Mondeo. I can only think of one country that thinks an Explorer is any better than a hot hatch or an "estate".
 

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sk47

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The EPA classified SUVs as "light duty trucks" and gave them breaks on emissions and CAFE standards, so one day our car makers decided to maximize profits by maximizing "light duty truck" sales. They cost less to make than a straight-up car (steel is cheap; engineering for emissions, not so much) and now the prices are higher after 30+ years of marketing efforts to convince us we want SUVs.
Hello; Large to midsized sedans had to meet more stringent MPG & emission numbers than pickup based vehicles. As you say this became a way for SUV's to take over the role of a sedan. This even tho the sedan could be and often was some better in terms of mileage & emissions. To me another example of what is wrong with government bureaucrats messing with such things as automobiles/vehicles. The meddling resulted in more SUV/truck types on the road which often did worse than a traditional sedan.
 

HoldenSSVandGT350

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Thinking back to when Ford wanted to tell us a front-wheel-drive car would be a Mustang,
there was a time when Ford could realize they made a mistake.
But, Ford didn’t realize anything. Thousands of owners staged a write-in campaign that caused the Probe/MX-6 to become what they were rather than the ā€œnewā€ Mustang.

If all the Mach 4 dissenters try that tactic now on social media Ford will politely explain that Mustang sales are now 45K/year vs. 200-225K/yr back in ā€˜86-90. And then they’ll say if you want a Mustang coupe to exist in 5 years you will all STFU and let the adults work.
 

MidwayJ

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I've never understood why wagons aren't more popular now, since most SUVs are just tall wagons and sell like hotcakes.
I look at pics of American station wagons, and I can see where they might get an image of being frumpy.
Station wagons were the nerdy family haulers of the 60s and 70s. The minivans of that time. The first SUVs were based on truck platforms and marketed as vehicles effective for hauling people and stuff around without being embarrassed to be seen in them. These days there are plenty of potential customers out there who are too young to remember the old station wagons, so there's no stigma with wagons for them.

I can't imagine why Ford thought they should axe the Focus and Mondeo. I can only think of one country that thinks an Explorer is any better than a hot hatch or an "estate".
Ford axed all vehicles where it couldn't compete with Toyota and Honda. Sedans, hatches, and now the Ford Escape. People don't generally cross shop Explorers with hot hatches. An Explorer likely is better for a good sized family.
 

Strokerswild

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Station wagons were the nerdy family haulers of the 60s and 70s. The minivans of that time. The first SUVs were based on truck platforms and marketed as vehicles effective for hauling people and stuff around without being embarrassed to be seen in them. These days there are plenty of potential customers out there who are too young to remember the old station wagons, so there's no stigma with wagons for them.
:cwl::cwl::cwl::cwl:

I'm laughing because I was brought home from the hospital as a baby in the folks' '67 fastback. Which was replaced with a Fairlane wagon, which I actually remember.
 

MAGS1

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Station wagons were the nerdy family haulers of the 60s and 70s. The minivans of that time. The first SUVs were based on truck platforms and marketed as vehicles effective for hauling people and stuff around without being embarrassed to be seen in them. These days there are plenty of potential customers out there who are too young to remember the old station wagons, so there's no stigma with wagons for them.


Ford axed all vehicles where it couldn't compete with Toyota and Honda. Sedans, hatches, and now the Ford Escape. People don't generally cross shop Explorers with hot hatches. An Explorer likely is better for a good sized family.
If the CTS-V wagon still existed today, we might have bought one instead of an Explorer. My wife likes to drive bigger vehicles, that’s the only reason we bought a new SUV last year. My son hauls all his sports equipment in his own car now so we don’t really need a full size SUV anymore. A wagon like the V-wagon would’ve suited my wife’s want for a bigger vehicle.
 

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MAGS1

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But, Ford didn’t realize anything. Thousands of owners staged a write-in campaign that caused the Probe/MX-6 to become what they were rather than the ā€œnewā€ Mustang.

If all the Mach 4 dissenters try that tactic now on social media Ford will politely explain that Mustang sales are now 45K/year vs. 200-225K/yr back in ā€˜86-90. And then they’ll say if you want a Mustang coupe to exist in 5 years you will all STFU and let the adults work.
Amen brother. Ford is expanding the brand, they’re in the business to sell cars. Most non-enthusiasts know Mustang. If there’s a suitable sedan version that gives the Mustang ā€œcoolā€ factor but is still family friendly, it will sell. And to an audience that likely wouldn’t have considered Mustang (or maybe even Ford in general) otherwise. Smart business move in my opinion. We the enthusiast crowd are a very small piece of the car buying pie, and shrinking. Ford knows it. The Ford family wants to keep Mustang alive, this is the best way to do it to justify the production costs
 

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I will never know what I was brought home from the hospital in. Both my folks have passed; Mom was 97 and Pop was 93 and I just lost my oldest brother by 7 years at the age of 81. I am sure it was something like a bullet nosed Studebaker. I know they had one back then. My dad was a Ford man but every so often he would surprise us all with a real gem, like the day he came home with a brand-new orange 1972 Pinto station wagon / with plaid seats. We did not see that one coming. At least it was a manual transmission.
 

MAGS1

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This is why Ford is doing what they’re doing. The fall in Mustang sales has been swift the last few generations. Ford family wants the Mustang to live on, rapidly shrinking sales of the 2 door aren’t going to do it. Expand the brand, or the brand dies.

IMG_3343.webp
 

RocketGuy3

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This is why Ford is doing what they’re doing. The fall in Mustang sales has been swift the last few generations. Ford family wants the Mustang to live on, rapidly shrinking sales of the 2 door aren’t going to do it. Expand the brand, or the brand dies.
Yeah I think the real [and unfortunate] problem people are ignoring here is that the demographic who used to buy sporty coupes can, by and large, no longer afford to buy almost any new car. Let alone sporty ones that have gone up significantly in price. And if they do like fun cars and CAN afford them, they also cannot compromise on practicality. They need easy ingress/egress, and/or they need to be able to haul the whole family.

There is a sad irony, though, that as the average American family gets smaller, for some reason our cars and our houses keep getting bigger...
 

MAGS1

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Yeah I think the real [and unfortunate] problem people are ignoring here is that the demographic who used to buy sporty coupes can, by and large, no longer afford to buy almost any new car. Let alone sporty ones that have gone up significantly in price. And if they do like fun cars and CAN afford them, they also cannot compromise on practicality. They need easy ingress/egress, and/or they need to be able to haul the whole family.

There is a sad irony, though, that as the average American family gets smaller, for some reason our cars and our houses keep getting bigger...
I also see those that in the past would’ve been a sport coupe buyer opt for different experiences. Such as travel, expensive restaurants, concerts, etc. I think some of it is just a generational change. They want to do things differently than we did. Cars aren’t an experience for them. Affordability is part of it for sure, but there are several 20-something’s right out of college that I know that are traveling for 2 weeks at a time all over the world. They don’t care what kind of car they drive or saving for a house. They want the travel experience now instead.
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