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"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

How will Ford naming it's new electric SUV "Mustang Mach E" impact your future purchase decisions.

  • Much more likely to purchase a traditional Mustang coupe.

    Votes: 49 12.5%
  • Slightly more likely to purchase a traditional Mustang coupe.

    Votes: 6 1.5%
  • No change

    Votes: 219 55.9%
  • Slightly less likely to purchase a traditional Mustang coupe.

    Votes: 55 14.0%
  • Much less likely to purchase a traditional Mustang coupe.

    Votes: 63 16.1%

  • Total voters
    392

1MEAN18

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RT is literally a Russian propaganda machine. You should not get any "news" from a state owned news network, it is all made up to promote a narrative. In this case that narrative is that America is failing and Russia is strong.
Every news outlet on the planet is either run by some "state" or a corporation that does the "states" bidding on the daily. Lecturing me on politics isn't necessary...next time I'll use the best video I've seen up to that point from a different "state" run media...maybe even CNN or Fox if they happen to have the best coverage of whatever topic I'm checking out (which was what the world thought of Ford calling this bastardized car a Mustang). Today I used the one from RT American, because it was simply the best. Anyone who bothered watching it, after all its only 4 minutes of your life) would have realized that.
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Biggus Dickus

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This is the wife's next car - she wants a GT in Grabber Blue.

Look - eventually - like it or not - gas Mustangs will go the way of the Dodo. I'm glad I'm having fun with mine, but Ford needs a win and this is it. The masses will go nuts over this. Plus the Wife now sees a Ford she actually wants - perfect.
 

obspsd

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This is the wife's next car - she wants a GT in Grabber Blue.

Look - eventually - like it or not - gas Mustangs will go the way of the Dodo. I'm glad I'm having fun with mine, but Ford needs a win and this is it. The masses will go nuts over this. Plus the Wife now sees a Ford she actually wants - perfect.
NO NO NO!!!!! TRAITOR!!!!!!
 

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nrc

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This is the wife's next car - she wants a GT in Grabber Blue.

Look - eventually - like it or not - gas Mustangs will go the way of the Dodo. I'm glad I'm having fun with mine, but Ford needs a win and this is it. The masses will go nuts over this. Plus the Wife now sees a Ford she actually wants - perfect.
For me, this has nothing to do with gas vs electric. I'd be perfectly fine with it if this were a proper electric Mustang coupe. That would be a big positive for Ford and the brand. It's co-opting the Mustang name for an SUV that is the problem.
 

obspsd

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For me, this has nothing to do with gas vs electric. I'd be perfectly fine with it if this were a proper electric Mustang coupe. That would be a big positive for Ford and the brand. It's co-opting the Mustang name for an SUV that is the problem.
Right on.
 

watisthis

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That's a single profit per quarter, doesn't come close to covering the billions in real losses. But nice try. And showing me stock prices does nothing but make me laugh. If you think the stock market is a real market and not a manipulated one played like a fiddle by insiders (who own the company Tesla even) then LOL on you. And yeah, Ford's stock is trash, that's mostly a reflection of poor upper level management...and lack of vision, which between quality issues at the factories and billions spent on technology most Americans just don't want!
Profit means very little to a company that is rapidly growing. In fact, profit would be bad. Tesla could easily be profitable... all they have to do is shut down their non-profitable departments (e.g. solar) and stop making new superchargers. Boom - profitable. But that would hinder growth. What matters is how much cash flow they have coming in. Comparing Q2 cash flow results to 2018 Q2 and see how much of an improvement there is. Building factories isnt cheap. Q3 has seen a lot of the equipment purchased or leased for their China factory and big startup costs. Q4 and onward will start to look amazing as the China factory begins paying out. Also, about the stock market, it's a free market not a free and fair market. It's a zero sum game, people who complain about market manipulation were just on the wrong side of the market.
 
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It's not about the Mach e itself, it's that it's being managed in a manner that's doing the ponycar no favors. When Ford feels free to spend the Mustang's equity as an icon on an entirely different sort of vehicle, it makes me wonder what their future plans for the ponycar itself might be.


Norm
That's true. The name Mach E might even have been ideal for an all-electric Mustang coupe but they wasted it on the SUV. Do they even plan on making an all-electric Mustang coupe?
 

Austinj427

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Profit means very little to a company that is rapidly growing. In fact, profit would be bad. Tesla could easily be profitable... all they have to do is shut down their non-profitable departments (e.g. solar) and stop making new superchargers. Boom - profitable. But that would hinder growth. What matters is how much cash flow they have coming in. Comparing Q2 cash flow results to 2018 Q2 and see how much of an improvement there is. Building factories isnt cheap. Q3 has seen a lot of the equipment purchased or leased for their China factory and big startup costs. Q4 and onward will start to look amazing as the China factory begins paying out. Also, about the stock market, it's a free market not a free and fair market. It's a zero sum game, people who complain about market manipulation were just on the wrong side of the market.
This is a good point.

Amazon really wasn't profitable during expansion years. From like 2010-2015 they probably showed a loss overall.

Now they are making outrageous money.
 

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Maybe it's not too late for them to change it given the negative feedback. Aside from the pony emblems I don't recall any badges or script specifically saying Mustang on what has been shown of the Mach E.
 

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They should release a second movie. "A fatter horse."
 
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nrc

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That, and also the way that we got to this point.

It would not surprise me at this point to find out that 'Mustang Mach E' was the intended name all along, with 'Mach 1' and 'Mach E' without the 'Mustang' part being tossed out first to condition public opinion . . . just nudge it a little. And to 'game' the buying public into believing that no naming had been finalized.

They already knew that whatever behind-the-scenes approach they took for the FWD Mustang that was eventually named 'Probe' didn't work then, and would have been even less likely to work now.


Norm
I suspect that this was a closely held secret in the upper echelons until late in the game. During the Mach 1 debacle John Clor of Ford Performance wrote strongly against misapplication of Mustang brands in the Mustang Times. It doesn't read like something someone would write if they knew this was coming.

I also read that Hackett sent the designers back to the drawing board to make the design more Mustang-like. It causes me to wonder if they too were told only "Mustang inspired" and not Mustang branded.
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