Do you happen to know the language on that email sent from FORD Corp to all dealers asking that they kindly respect the MSRP?Look, the dealers ALL bought into this program when they forked over $1000 to participate. They asked to be part of the program. Even prior to the forking over of the $1000 participation fee, Ford never told them how many units would be produced... there was speculation from a certain few auto magazines who sourced Mustang6G.com as the source, citing that 5000 units/year would happen. So far, no one has been able to pin that down, but a few on here have heard from the higher-ups of the Shelby program that this car would follow the production numbers of the 12/13 B302.
When the dealers got wind of those low volume numbers and they started witnessing the crazy-arse popularity and demand for this car, they started seeing $$$. When I signed my contract to purchase my car, Ford humbly asked that all dealers respect the MSRP. They can't force anyone to do any different.
Then you have the dealers who are not motivated to get educated about the process, nor educate their salesman... a perfect example would be Cruiznaround who dealt with a salesman who didn't even know how to read the order sheet. I also have encountered a dealer who kept sitting on emails from Ford as to what allocations they received.
So you can't blame Ford... this is some of the crap that comes along with low-volume production of any sort.
It would be interesting to also remind the sellers that such an e-mail was sent out from FORD.
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