Ford announces Google partnership as its preferred Cloud provider beginning 2023

[Zelek]

https://www.automotiveworld.com/news-releases/ford-and-google-to-accelerate-auto-innovation-reinvent-connected-vehicle-experience/#:~:text=Ford and Google today announced,reinvent the connected vehicle experience&text=Ford has also named Google,and machine learning (ML).

Likely to see Android based systems starting in 2023 on Ford vehicles. This is great news!

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[CJJon]

What is so great about it? Not being flip, but all I see is another way to wring money out of consumers.

 

[Zelek]

What is so great about it? Not being flip, but all I see is another way to wring money out of consumers.

Android apps, Android auto (likely wireless) and Google Assistant \ AI. There's a lot of pros with it. I would absolutely love an Android based OS over Sync any day.

 

[zackmd1]

What is so great about it? Not being flip, but all I see is another way to wring money out of consumers.

From a general usability standpoint.... More frequent and easy updates and likely a FAR more stable and fluid system. Add to it the ability to support android apps natively, there would finally be a decent built in navigation that would be up to date as well as the potential to have streaming music apps work without the requirement of a phone.

This conveniently lines up with the S650 so lets hope it is one of the models to get the new system.

 

[Caballus]

Personal data will be collected and shared even more efficiently...

 

[zackmd1]

Personal data will be collected and shared even more efficiently...

Carry a smartphone? If so, it already is....

 

[Zelek]

Google has my life pretty much. I'm not that interesting. Go for it. Wireless updates that actually work will be welcome.

 

[Caballus]

Carry a smartphone? If so, it already is....

Very true, some is inescapable. However, to directly answer your question, no, I do not have a personal smartphone. Either way, the deal is undoubtedly based on the ability of each company to more efficiently monetize personal data. It is what it is.

 

[RPDBlueMoon]

Personal data will be collected and shared even more efficiently...

It already is being collected with the modem inside of your car. Not sure about the technical details but I am sure this started with the onset of car apps like Ford Pass. Ford collects your data and shares it with third parties (Including automotive insurance companies).

Not really sure how the data collected can be shared more efficiently when there is literally a broadband modem inside your car that literally records just about everything except for your name and social security number (which it probably already knows from the paperwork you gave Ford).

If we could put a price tag on our data we'd all be millionaires

 

[Caballus]

It already is being collected with the modem inside of your car. Not sure about the technical details but I am sure this started with the onset of car apps like Ford Pass. Ford collects your data and shares it with third parties (Including automotive insurance companies).

Not really sure how the data collected can be shared more efficiently when there is literally a broadband modem inside your car that literally records just about everything except for your name and social security number (which it probably already knows from the paperwork you gave Ford).

If we could put a price tag on our data we'd all be millionaires

1. Took out the modem fuse--fact

2. EU laws prohibit the collection that occurs back home (US); insurance company would get nothing from here even if I re-enabled the modem--fact

3. Linking to google will most definitely come with more efficient collection capability. Otherwise, it would not be in Google's interest to make the deal--opinion

 

[ice445]

It already is being collected with the modem inside of your car. Not sure about the technical details but I am sure this started with the onset of car apps like Ford Pass. Ford collects your data and shares it with third parties (Including automotive insurance companies).

Not really sure how the data collected can be shared more efficiently when there is literally a broadband modem inside your car that literally records just about everything except for your name and social security number (which it probably already knows from the paperwork you gave Ford).

If we could put a price tag on our data we'd all be millionaires

It only goes to your insurance company if you allow it. I got a card the other day for "FordInsure" which was offering me a discount based on the data they pulled from my car. I LOL'd real hard at that. Yeah, pull my data showing me doing Mustang related things, I'm sure I'll get a fat discount on insurance.

 

[TomOz]

Carry a smartphone? If so, it already is....

Yes to smartphone, no to it being an Apple or Android based phone.
Linux smartphone is where I'm heading.

From an article I read:

"The companies will also form a group, Team Upshift, to explore uses of data to develop new retail, create new ownership offers and other services for Ford customers."
Translation: Ford want to monetise the data they collect

"Ford customer data will not be handed over to Google or Google advertisers, Ford vice president for strategy, David McClelland, said during a conference call."
Translation: Ford want to monetise the data themselves

 

[RPDBlueMoon]

It only goes to your insurance company if you allow it. I got a card the other day for "FordInsure" which was offering me a discount based on the data they pulled from my car. I LOL'd real hard at that. Yeah, pull my data showing me doing Mustang related things, I'm sure I'll get a fat discount on insurance.

Where is the option for allowing it? I honestly had no idea about all of this data collection stuff from the car until I saw a post here and started looking into it.

Interesting that they sent you a discount though.

 

[Bikeman315]

Where is the option for allowing it? I honestly had no idea about all of this data collection stuff from the car until I saw a post here and started looking into it.

Interesting that they sent you a discount though.

You will get a request from your insurance company. Ford, and all of the other manufacturers are not allowed to send data to insurance companies unless approved by the insured.

 

[Vlad Soare]

Yes, but this time we're not talking just about Ford. We're talking about Google. And while Ford might have some scruples when it comes to using your data without permission, I'm not sure Google has any.
I could trust Ford, but Google not so much.

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