Boss
Well-Known Member
Have you owned / driven a Boss? The retail price of the bracket that would have saved Ford from replacing hundreds of transmissions,100 RETAIL PRICE. the carrier bearing(2 piece drive shaft) on the Boss,inadequate and fails regularly (the vibration between 50 and 70,that's it).....nobody is asking Ford to sacrifice profit,but advertising these cars as street/track capable is laughable,unless you have deep pockets or sponsorsFord really should have made the Voodoo engine, magneride suspension, and carbon fiber wheels standard and kept the price around 30k...........
Seriously, Ford has to build a car to make money and you do that by moving as many units as possible. If they start adding more expensive parts the cost goes up and that can instantly eliminate a huge portion of potential buyers. As it stands now you are buying a car with performance that you would have to be fairly rich to buy 10 years ago.
There has always been two points to the Mustang; A) Sell an attractive car with solid performance that the average person can afford and have fun in. B) Sell a solid performing car for a good price that the gear head can use as a starting platform to build a car they can tweak into whatever they want.
You have to remember that adding better/more expensive parts to a car from the factory doesn't drive the price of just your car up, it drives the price of all cars in that product line up. Ford isn't going out and buying one set of parts for each vehicle they are building they are buying everything in bulk to keep cost down overall and make building them more efficient.
They buy $5 (made up number) worth of better bushings per vehicle and sell 100k of the mustang, that translates $500k cost. Averaging all mustang sales to around 30k per car (including GT, ecos, and v6) that's another 167 cars you need to sell. Now, you figure that they aren't tacking $5 more onto each car because you don't make money by selling things at cost, they're gonna tack $10 on each car because standard business is to charge at least 50% more than what it costs you. That doubles 167 cars to 334 cars. Next thing you need to realize they're not making $30k on each car, I have no idea the actual cost for Ford is but we'll say $15k, now the number jumps to 668 more cars need to be sold.
Sure, in the grand scheme 668 car more doesn't seem like a lot but thats just from adding $5 more to a car for one specific part. Imagine upgrading a ton of parts to a car and jumping the base price of a car up $1000, the cars they need to sell jumps astronomically.
My point is that they need to draw the line somewhere to hit a price point that will move units. You can see this with things like keeping the classic prop rod instead of hood struts or using cheaper, heavy wheels. You could argue that they could have put a skimpy interior in the car an increased the performance but then the average person would probably not buy the car because the interior looks awful whereas that same person probably doesn't car that they have to use a prop rod a few times a year.
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