Did Dodge beat Ford?

[Schwerin]

The more I think about the Mustang Mach-E, the idea of a Shelby version and rumor Ford may make a 4 door to compete with the S7 and Panamera I wonder if it's due to Ford not having an actual name for their trucks to spin off like Dodge. They don't have a name like RAM or Silverado. It's just F-Series. The trucks are called Ford's, that's all. So since they can't spin the trucks off they need to spin the cars(or car they have) off. And they want to leverage the only brand they have there that means something. Mustang.

So you are going to have the Mustang Coupe(analog to the Ford F-Series), with the Mach-E and what ever the new sedan is called next to it. Mustang will be it's own brand. Eventually dealers may rename from Ford Lincoln to Ford Lincoln Mustang. Similar to how it was while Mercury was around.


Any thoughts on this?

EDIT: ALso with no F-Series impacting emissions, and the Electric cars under the Mustang brand, maybe that means future v8's could be higher output with less emissions penalty as over all the Mustang brand would have a lower Emissions output.

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[BlackandBlue]

I think Dodge branding the Ram to distance itself from Dodge. Same thing with Jeep.

The branding of the Mustang-E in my opinion is more for guaranteed publicity more than anything. Ford has dumped a large amount of capital into developing an Eletric platform. The Mustang branding was just a cheap way to make sure it would be talked about. Call it free marketing.

I don’t think in my lifetime has Ford created a brand new platform with almost no parts carryover. Considering Ford bonds are no longer investment grade(junk bonds) this is very important for FMC going forward.

 

[Schwerin]

I think Dodge branding the Ram to distance itself from Dodge. Same thing with Jeep.

The branding of the Mustang-E in my opinion is more for guaranteed publicity more than anything. Ford has dumped a large amount of capital into developing an Eletric platform. The Mustang branding was just a cheap way to make sure it would be talked about. Call it free marketing.

I don’t think in my lifetime has Ford created a brand new platform with almost no parts carryover. Considering Ford bonds are no longer investment grade(junk bonds) this is very important for FMC going forward.

Look at your Mustang though, there are VERY few Ford logos on it and NONE outside the car. The Mach-E is the same way. It's already that they are all "Mustangs", but "powered by Ford".

 

[BlackandBlue]

Look at your Mustang though, there are VERY few Ford logos on it and NONE outside the car. The Mach-E is the same way. It's already that they are all "Mustangs", but "powered by Ford".

I can defiantly see what you are talking about. Also considering there will be two different models of cars under the same product name you are already correct. I just don’t know if the plan is to create a brand more than to ensure this new model is talked about.

If Ford gave its first car a generic name I don’t think they would have near the interest they have created by piggy backing the Mustang name.

If Ford is doing what you are talking about it is not a good thing for brand. It is much easier to sell or spin off an entity when it has its own brand. Just like Ram and Jeep.

 

[Schwerin]

I can defiantly see what you are talking about. Also considering there will be two different models of cars under the same product name you are already correct. I just don’t know if the plan is to create a brand more than to ensure this new model is talked about.

If Ford gave its first car a generic name I don’t think they would have near the interest they have created by piggy backing the Mustang name.

If Ford is doing what you are talking about it is not a good thing for brand. It is much easier to sell or spin off an entity when it has its own brand. Just like Ram and Jeep.

It's better for accounting also. So they will have 1 brand of luxury. Lincoln. One of trucks/Ranger/Bronco/Explorer. Ford. One of Car based vehicles, Coupe/Mach-E/Possible new 4 door, Escape and Edge replacements. Mustang.

This will let them pivot faster and easier to separate Truck finances from normal cars. They can also then sell off any of them off if they need to, or to change is separate one faster than they can as a whole. They also don't have to keep design the same on ALL their SUV's and cars. The Truck based SUV's can match the F-Series and the car based will match the Mustang Coupe. Less work having multiple designs under one brand, and less to refresh at once as they can have totally separate design teams. No need to figure out if the Edge should match the Escape or Explorer or the Ranger, or ect.

 

[Stage_3]

Will the F150's be called F150"E"??

 

[Hack]

I think Dodge is winning in the pony car market by making large comfortable cars with big V8 engines. I think names have less to do with what people buy compared to the actual content of the vehicle.

Even though the government and media are pushing fuel economy and electric power, most people want big vehicles with powerful gasoline engines.

That's why Dodge is doing well with an old platform. They are building what people want to buy.

I don't really like big cars, but I've been thinking about buying a new Dodge just to support them because I like the engines.

 

[Schwerin]

I think Dodge is winning in the pony car market by making large comfortable cars with big V8 engines. I think names have less to do with what people buy compared to the actual content of the vehicle.

Even though the government and media are pushing fuel economy and electric power, most people want big vehicles with powerful gasoline engines.

That's why Dodge is doing well with an old platform. They are building what people want to buy.

I don't really like big cars, but I've been thinking about buying a new Dodge just to support them because I like the engines.

I'm not familiar with how emissions rules work, but with the big trucks under Ford brand, and the EV's under Mustang brand, would that free up room for more powerful V8's under the Mustang name? Most of Dodges really big V8's started to come out after the RAM was spun off. I'm not sure if that frees up emissions overhead for the Dodge brand. As I said I'm not sure how those rules work.

 

[Hack]

I'm not familiar with how emissions rules work, but with the big trucks under Ford brand, and the EV's under Mustang brand, would that free up room for more powerful V8's under the Mustang name? Most of Dodges really big V8's started to come out after the RAM was spun off. I'm not sure if that frees up emissions overhead for the Dodge brand. As I said I'm not sure how those rules work.

I don't know how the rules work either, but I read that cars have tighter emissions restrictions than SUVs. That might be part of why Ford is going to stop building cars. Definitely an example of government rules doing the opposite of what they are portrayed as doing.

Ideally if we really want to reduce emissions we would want cars to get smaller, lighter and lower to the ground - not higher off the ground, bigger and heavier.

 

[Schwerin]

I don't know how the rules work either, but I read that cars have tighter emissions restrictions than SUVs. That might be part of why Ford is going to stop building cars. Definitely an example of government rules doing the opposite of what they are portrayed as doing.

Ideally if we really want to reduce emissions we would want cars to get smaller, lighter and lower to the ground - not higher off the ground, bigger and heavier.

Ideally we'd be looking at large industry more as they have much large footprints, but its easier to make individuals feel guilty and try to change than try to make industry change.

 

[Rocket403]

Dodge is paying to play with their engine options, they have had to pay penalties because they have given the public what they want.

https://www.thetruthaboutcars.com/2...ies-to-sell-cars-people-actually-want-to-buy/

 

[geep81]

there are VERY few Ford logos on it and NONE outside the car.

Well, except for the big one on the windshield.

 

[Hack]

Ideally we'd be looking at large industry more as they have much large footprints, but its easier to make individuals feel guilty and try to change than try to make industry change.

Yes.
Especially power generation in my opinion. If CO2 emissions are so bad, more nuclear plants should be built. But some people seem to want us to go back to living in caves so we don't "damage" the earth.

 

[Schwerin]

Well, except for the big one on the windshield.

That one could easily be removed. And its not even noticed often. It's almost like its hidden.

 

[Schwerin]

Dodge is paying to play with their engine options, they have had to pay penalties because they have given the public what they want.

https://www.thetruthaboutcars.com/2...ies-to-sell-cars-people-actually-want-to-buy/

They did, but they also have no EV or hybrids, and their Durango I think is under their brand, not RAM. I wonder i if "Mustang" having EV's, hybrids, the I4 ecoboost as the flagship cars base engine and no large vehicles would have a much lower penalty to pay if they decide to say, make a 7.0L Mustang. Or a real Demon competitor. I assume the average emissions would be lower than Dodges.

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