Dave Pericak speaks a bit about the Mustang's future

Discussion in 'Mustang S550 General Forums' started by Jarstang, Feb 11, 2020.

  1. Jarstang

    Jarstang Administrator
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    Via Roadshow

    Ford says its performance cars need to be about more than 0-60 times

    February 10, 2020

    The man responsible for Ford's "icon" cars talks about how the company will keep performance alive in the future.

    Stricter fuel economy and emissions regulations threaten performance cars as we know them. It's that simple. Dave Pericak, the man responsible for Ford's "icon cars" such as Mustang, GT and the upcoming Bronco, is pretty blunt about it.

    "A lot of countries are changing regulations so quickly, and so much, they're almost forcing the performance products out," Pericak told Roadshow at the Chicago Auto Show last week, which hosted the 2020 Ford GT's debut. This, of course, is a direct threat to the vehicles Pericak adores, but as he explained, Ford is hard at work to minimize the threat to fun.

    "Our job is going to be two-fold," he said. "One is to figure out how to continue to make performance that will exist in some of these regulated countries, even our own, and how do you do it so it's a global offering?" Ford doesn't want to be in the business of building specific cars to meet various degrees of regulations around the world.

    So, no, don't expect a big V8 solely for America, and an electrified turbo-four for Europe in the same car. Pericak pointed to the Mustang's future as a perfect example of these exact discussions going on right now.

    "What we would never do is compromise," he declared. "If it's a Mustang, it'll be a Mustang. Whatever is offered will be a Mustang and live up to the Mustang expectation."

    Yet this fluid regulatory conversation perhaps coincides with a shift in how a new, younger generation of car buyers looks at performance. Pericak was candid about Ford research that shows in-your-face quarter mile times may not be the be-all and end-all. Instead, he said there's a shift to focus on the performance "experience."

    Say a performance vehicle will run the quarter mile in 11 seconds. That may be fine and dandy to a younger buyer, "But what are they going to feel? What are they going to experience? How are they going to engage with the vehicle in a way they can feel the acceleration and power?" Those are the questions that surround next-generation performance cars for Ford.

    "It doesn't mean we still won't make the car go like a bat out of hell," Pericak added, "But maybe (0-to-60 mph times) aren't the way we talk about it."

    Where that specifically takes Ford's "icons" in the future, we don't know. However, with a smirk and chipper tone, Pericak told us to stay tuned as the GT supercar prepares to exit the limelight in two years.

    "We've been racing since (the company) was created and racing's in our blood," he said, but any motorsport endeavor must bring something relevant back to the automaker. Does that mean Ford has an eye on racing with an electrified twist?

    "We're always looking at what's out there and where it might apply. We're always looking at it."
     
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  2. Twin Turbo

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    Certainly unsettling times for Mustang enthusiasts, but there's no-one I'd want in charge more than Mr Pericak :like:
     
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  3. bluebeastsrt

    bluebeastsrt Oh boy

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    LOL how will the Mustang make younger buyers "feel". :giggle:Im so glad I won't be around in another 30 years. When we are doing everything based on some kids feelings.:explode:
     
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  4. NoVaGT

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    He's a complete moron if he's concerned about European Mustang sales.

    They're a lost cause, forget about them. Focus on who actually buys the car.
     
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  5. Twin Turbo

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    You do realise about a 40% of Mustang sales are outside of the US? Without those sales, there might very well be no S650. His challenge is to balance that against the fact ICE sales will be banned in many European countries by 2035/40. In the meantime, those rest of the world sales will help to keep Mustang alive.
     
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  6. NoVaGT

    NoVaGT Well-Known Member

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    Not according to the numbers I saw googling.

    European sales were 17% of the total in 2017, which is the latest year I can find the numbers to crunch.
     
  7. Twin Turbo

    Twin Turbo Super Moderator
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    It was approximately a total of 73k sales in the US, and 113k overall for 2019 ::)
     
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  8. Armageddon Turbo

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    The new Mustang for millennials is on the way:(
     
  9. nastang87xx

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    Dave Pericak should be in the captain's chair. Not FVCKING clown Jim Hackett.
     
  10. zackmd1

    zackmd1 Well-Known Member

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    Says the person who is probably a die hard manual fan because of the "feeling" of driving a manual. Regardless if an A10 gives you .5sec quicker 0-60... :like:
     
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  11. turbotigger604

    turbotigger604 Well-Known Member

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    Gen Z is farrrr scarier than millennials, trust me there are few of us who were passed down decent ideals from our parents( I'm 26) but the Gen Z'ers forget about it.
     
  12. Ebm

    Ebm Well-Known Member

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    The Mustang: Either die a hero or live long enough to see yourself become the villain...
     
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  13. nastang87xx

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    Millennials have had a shift in priorities just as generations did before us. Some will grow up, others won't. Some will be champions of society, capitalism, and morality. Others will be complete scum. Is what it is. It just so happens to be that information is now much much more readily available to ALL and words and ideas flow faster than action.

    If generations before us had access to this much, they would have been a bunch of cocky smart asses too. 60's? Jayzus.......


    As for me, look, I just want everyone to STOP SAYING MAGNARIDE!!!!!!!!!!!!!


    IT'S MAGNETIC RIDE CONTROL, NOT "MAGNATIC" RIDE CONTROL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


    giphy.gif
     
  14. FreePenguin

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    This generation, if it isn’t vegan, vaping, or hanging out at Starbucks wearing hipster clothes then they don’t want it.

    At college, I met grown adults who don’t have drivers license or any aspiration to own cars. They just over around and shit.
    Blows my mind.

    People just seem to care less about this stuff. I can’t imagine Cali etc those cities where this is probably amplified 100 over
     
  15. turbotigger604

    turbotigger604 Well-Known Member

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    It's beyond bad out here...

    As a conservative car enthusiast I am on an island, surrounded by a sea of vaping tesla owners being autopilot'd to work.
     
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