Norm Peterson
corner barstool sitter
The Mustang is Ford's 'halo car'. The vehicle that hopefully draws people into the showrooms that wouldn't buy one for any number of reasons, where there's a chance that they'll leave with whatever Ford model best suits them.Yeah, I was trying to get a sense of how this is going to impact sales of the S550 version. Unfortunately the poll feature limits the length of the question so it was hard to word it to make that clear. I tried to clarify it in the wording of the options but I can see where it may not be clear. I included a balanced set of options to be fair but I can't say that I understand why naming an SUV "Mustang" makes anyone more likely to buy an S550.
Ford is counting on the Mach e "basking in the established limelight" of the ponycar Mustang. They're delusional if they think that's going to work in the other direction. In terms of ponycar sales captured from their current competition, I can see the ponycar Mustang losing ground over confusion of what a Mustang is supposed to be.
Norm
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