FORD RACING is Back... Ford Performance rebranding to Ford Racing

[MAGS1]

UPDATED with link to announcement:
https://www.fromtheroad.ford.com/us/en/articles/2025/ford-racing-dynamic-new-future


They’ve updated all their socials to be Ford Racing now. Will be interesting to see what they start rolling out

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[BlkMach10510]

They’ve updated all their socials to be Ford Racing now. Will be interesting to see what they start rolling out

Didn't Ford Racing combine with SVT and others to make Ford Performance? Are they leaving the group?

 

[MAGS1]

Didn't Ford Racing combine with SVT and others to make Ford Performance? Are they leaving the group?

Appears to be a complete rebrand, going back to Ford Racing. The Ford Performance socials no longer exist

 

[Unbridled5.0]

Should've never changed it in the first place.

 

[Ratical]

https://www.fromtheroad.ford.com/us/en/articles/2025/ford-racing-dynamic-new-future

 

[mustanghammer]

Liked Ford Motorsports better. Especially with the 80s 3 color laser graphics.

 

[93_SVT_3503]

How much is this re-brand going to cost? Are they changing everything over that's currently labeled Ford Performance across the entire catalog? Don't the newly advertised Ford Performance add-on packages, current Raptors, and some of the Mustangs come with the Ford Performance badges and door sill plates, etc.? Who's going to buy up what's out there for sale and hide it in the garage for 20 years to sell to the retro customers in the future?

 

[RNM]

I wonder if this is the reason why their mustang track handling pack has been delayed for so long.

 

[WItoTX]

LOL, lot's of folks going to have to replace their hundreds of dollars in stickers.

 

[MAGS1]

LOL, lot's of folks going to have to replace their hundreds of dollars in stickers.

I’m leaving mine. And my door sills and floor mats. “Retro”

 

[robvas]

This always looked better...

 

[BlkMach10510]

So is SVT coming back too?

 

[MAGS1]

Ford statement

https://www.fromtheroad.ford.com/us/en/articles/2025/ford-racing-dynamic-new-future

 

[MAGS1]

This paragraph, in particular the last sentence, really caught my eye

@Epiphany does your guru have any cool insights here that can be shared?

 

[BlkMach10510]

I wished they would have picked the SVT name instead of Ford Racing.

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