Schwerin
Well-Known Member
- Thread starter
- #16
I know a LOT of people that bought the Daytona and GTO because of the name. In some cases, the people even still own a classic one My dad's friend has a 2004 GTO next to his classic Judge. I literally know NO ONE that complained about the GTO name, just that they felt it should have been a bit more retro.Doubt, it isn't the 60/70/80's anymore, brand loyalty is dead.
Anyone that remembers the older vehicle with that name, shy away from the newer vehicles of same name.
Examples
1)nova
2)gto
3)daytona
4)duster
etc.
Many of these vehicles would have sold much better IF the badge on them was a new name and not a badge with niche attached to it.
The 2004-6 gto is a case study of this. Great car that Pontiac guys turned their nose up at, because they wanted a 1967 gto or nothing.
But ford has no shame, I mean the last thunderbird was a reskinned jag.
The new ev f-150 they killed the lightning nameplate, That turd should've be named Something else , Anything else.
Lightning perfectly fits what the EV F-150 IS. Powered by Electric, which Lightning is. Just like Thunderbird would have fit the Mach-E much better. The dumbest brand in Fords lineup right now is "Raptor". that is NOT associated with off-roading, or climbing hills. Is NOT associated with Ford at all in any logical way other than someone thought it sounded cool for some REALLY weird reason. Realistically calling it a F-150 ST or RS would be a better branding fit. Hell, just get rid of Shelby/Cobra and Raptor and just start calling them the Ford Performance Bronco. Ford Performance Mustang, and Ford Performance F-150. Or even just Bronco FP, Mustang FP, and F-150 FP. They would be MUCH more logical names.
Raptor sounds like a 5yo named it.
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