Hack
Well-Known Member
- Joined
- Nov 26, 2014
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I bet if you take all the parts and labor in a C8 and add up the cost it's not more than $30k. Frankly I'd be surprised if it's even $25k. If you add in all the overhead and upfront costs at GM - all the engineering work, marketing work, tooling and fixturing costs, the cost of buildings and utilities - with some combination of all those things and depreciation added in, then and only then can you say that it's a loss.Hard to believe, I know. Apparently they had originally planned on the starting MSRP being closer to that $80k number...and they reduced it as they feared sales would tank. It's interesting to see that all of these C8's that they have been testing are optioned to have an MSRP north of $80k.
Of course GM has to pay for all the tooling and the buildings and engineering development and all that other stuff - so those costs are very relevant to keeping GM afloat long term and having the C8 be a profitable product line. However, IMO it's disingenuous to say that $60k is a loss. Otherwise they would have priced it higher. They are making money on every car. It will just take longer to pay off all the up front investments at $60k per car than it would at $80k each.
Obviously I don't have the actual numbers but IMO logic says they are selling at a significantly higher number than what the cost of each car is.
This is just a marketing statement to explain why they are going to raise the price next year.
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