Ebm
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Saw this message from a reliable source.
We were invited to a conference call, along with other Mustang registry and car club decision makers, with Ford Performance’s enthusiast manager. The purpose was to discuss the new Mustang Mach E. I’ll explain some things that came out of the call.
1) It’s happening. Petitions won’t change that. There were many meetings that happened regarding calling it a Mustang and putting a pony on it. The execs were convinced of the idea and that’s that. We are the driving force for ourselves. The hobbyist can do what they want of course, and Ford isn’t interested in our opinion.
2) The purpose of the Mach E and why they called it a Mustang is purely for sales. The execs feel that in spite of declining Mustang sales that the Mustang Mach E will keep the Mustang program alive. The reality is V8 truck sales are more profitable than V8 Mustang sales. It is also easier and more likely to be successful to piggyback off the Mustang brand rather than create a new one or use an existing one. The competition is Tesla. They are banking on the fact you can take your Mach E to any Ford dealership for service. Tesla on the other hand has an 18 day lead time on coming to your location to work on it. We really didn’t get an answer or ask why not a 4-door Mustang or electric Mustang.
3) The executive culture at Ford is a younger crowd. They don’t understand or realize the same heritage of the Mustang as many of us do. There is a disparity between the executives and the hobbyist (us) and essentially they are out of touch with us.
4) “Research” that was done, which may not always be accurate, shows that the target market for sales believes the Mustang is too obnoxious and loud. It also didn’t lend itself to being a family car with the virtually non-useful back seats and lack of 4 doors.
5) By 2024 the V8 engine will not meet emission standards with the “green new deal”. Ford doesn’t have or the money to make them compliant at this time. Once again the Mach E is slated to be the prop for the future pony Mustang generations.
6) Spring 2020 will introduce the new Mustang.
7) They don’t want us to bash the Mach E
We were invited to a conference call, along with other Mustang registry and car club decision makers, with Ford Performance’s enthusiast manager. The purpose was to discuss the new Mustang Mach E. I’ll explain some things that came out of the call.
1) It’s happening. Petitions won’t change that. There were many meetings that happened regarding calling it a Mustang and putting a pony on it. The execs were convinced of the idea and that’s that. We are the driving force for ourselves. The hobbyist can do what they want of course, and Ford isn’t interested in our opinion.
2) The purpose of the Mach E and why they called it a Mustang is purely for sales. The execs feel that in spite of declining Mustang sales that the Mustang Mach E will keep the Mustang program alive. The reality is V8 truck sales are more profitable than V8 Mustang sales. It is also easier and more likely to be successful to piggyback off the Mustang brand rather than create a new one or use an existing one. The competition is Tesla. They are banking on the fact you can take your Mach E to any Ford dealership for service. Tesla on the other hand has an 18 day lead time on coming to your location to work on it. We really didn’t get an answer or ask why not a 4-door Mustang or electric Mustang.
3) The executive culture at Ford is a younger crowd. They don’t understand or realize the same heritage of the Mustang as many of us do. There is a disparity between the executives and the hobbyist (us) and essentially they are out of touch with us.
4) “Research” that was done, which may not always be accurate, shows that the target market for sales believes the Mustang is too obnoxious and loud. It also didn’t lend itself to being a family car with the virtually non-useful back seats and lack of 4 doors.
5) By 2024 the V8 engine will not meet emission standards with the “green new deal”. Ford doesn’t have or the money to make them compliant at this time. Once again the Mach E is slated to be the prop for the future pony Mustang generations.
6) Spring 2020 will introduce the new Mustang.
7) They don’t want us to bash the Mach E
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