"Mustang Mach E" Confirmed, Reservations Begin Immediately After Nov 17 Live-Streamed Reveal

[Norm Peterson]

This SUV needs to succeed in a way something with any other badge from Ford simply won't.

If it's good enough to succeed to that extent, it won't need the Mustang name. Having the Mustang name won't save it if it isn't that good.

You're making it sound like Mach is replacing Mustang.

We can assume that there will be a pretty strong advertising campaign for the Mach e, and that Ford won't be shy about tying the Mustang name to it. How much advertising does Ford put into their ponycar now? Do you really think that Ford would allow their message of "Mustang as this Mach E" to be softened/weakened by putting up a strong pitch for the Mustang as a traditional ponycar at the same time? Over time, what do you expect that to do to public perception of what kind of vehicle the Mustang name stands for?

Ford does not want to make cars any more. Only trucks and SUVs.

Ford wants to be seen as a "mobility company" . . . pretty much the antithesis of what a ponycar stands for. Fun and pride in ownership vs transportation appliances on a time-share basis.

My concern is, should public association of the name Mustang ever shift over to SUVs/CUVs, there might not be much reason for Ford to continue building the ponycar. Pitted against all those other reasons for letting it die off.


Norm

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[EJS2016]

Be prepared for more disappointment.

Not to derail this thread, but since we’re on the topic of Ford future vehicles...
What you know about the Bronco that makes you feel it may be underwhelming?

 

[cosmo]

Not to derail this thread, but since we’re on the topic of Ford future vehicles...
What you know about the Bronco that makes you feel it may be underwhelming?

I'm curious as well. Everything I have seen and everyone I've spoken to from Ford has raved about it.

Is this a "gotta have a V8" type thing?

 

[zackmd1]

He called it a new pony to the stable because it's true. That's all it is. It's not a replacement, it's a new type of pony. We have had the same pony in the stable for 55 years and eventually... without introducing a "Female" pony... The pony would die... As hard as it is to admit, this is what the Mustang needs to survive in the future as the 2 door coupe that we all love.

Except that argument goes out the window when you consider the fact they are only going to be able to make about 50k of these in its first year. They have publicly stated they can only make 50k due to battery supply issues and have no idea if and when they can increase production. So to sum it up, they have a "mass market" SUV that they will not be able to make enough of to beat classic mustang sales (75k for 2018). So why did this thing have to be an SUV? Why could it not have been a classic 2 door coupe? Ford would have had the ONLY "affordable" EV sports car (model 3 performance I am not counting) and still probably would have achieved the same amount of units sold. They should have held the SUV off until their supply issues were sorted out (just like Tesla with the Model Y) and called it something else... (Bronco comes to mind)

 

[Hayburner]

The lifespan of our mustang imo , depends more so on how long that idiot Hackett is sitting in that CEO position. Let’s face it , this cluster would not likely have happened , if it weren’t for him. How long do ford CEO’s usually last ? 4-5 years lately ? He needs to be removed from his position. He is clearly out of touch with reality. Look at the fantastic job he’s doing , ford stock is thru the roof

 

[zackmd1]

Not to derail this thread, but since we’re on the topic of Ford future vehicles...
What you know about the Bronco that makes you feel it may be underwhelming?

Given Ford's track record, it is probably a 4 door SUV more then it is a 2 door Bronco and powered by a 2.3l eco in something that weights 5500lbs....

 

[argile2000]

I'm curious as well. Everything I have seen and everyone I've spoken to from Ford has raved about it.

Is this a "gotta have a V8" type thing?

No... Ford is displaying the attitude of producing a vehicle that appeals to the most people possible at all cost. So I now wonder if the Bronco will lack the things needed to be a bad ass off roader. Will it have a SFA?

 

[Twin Turbo]

Except that argument goes out the window when you consider the fact they are only going to be able to make about 50k of these in its first year. They have publicly stated they can only make 50k due to battery supply issues and have no idea if and when they can increase production. So to sum it up, they have a "mass market" SUV that they will not be able to make enough of to beat classic mustang sales (75k for 2018). So why did this thing have to be an SUV? Why could it not have been a classic 2 door coupe? Ford would have had the ONLY "affordable" EV sports car (model 3 performance I am not counting) and still probably would have achieved the same amount of units sold. They should have held the SUV off until their supply issues were sorted out (just like Tesla with the Model Y) and called it something else... (Bronco comes to mind)

And that's only US sales...........worldwide its around 120k units!

 

[cosmo]

No... Ford is displaying the attitude of producing a vehicle that appeals to the most people possible at all cost. So I now wonder if the Bronco will lack the things needed to be a bad ass off roader. Will it have a SFA?

But a SFA isn't needed for off roading capabilities in the first place. That's like saying you need a SRA for drag racing which is false. It's pretty well expected that this is the Ranger platform, which doesn't have a SFA.

I fully expect the Bronco to have higher off roading capabilities along with riding better than a comparable Wrangler and from what I hear, it delivers.

 

[shogun32]

7:15 in. "Are you guys crazy?"

12:40 "why wouldn't you have your Ford account connected with you wherever you go."
because I'm not some drug-addled millennial (other gens too) whose entire existence is defined by his phone and telescreen interaction? Does the car now stream performance data to "the cloud" ala FitBit? Does the tablet have a selfie button? It's a F'n car! Not a lifestyle accessory. Have humans been reduced to Barbie dolls now?

14:40 "this is something very different"
yet in his previous breath talking about each previous Mustang getting more powerful, more aggressive

14:46 "has to be eye catching, has to go like hell".
5+ seconds to 60mph is now going like hell? When your immediate competition (Tesla 3) can do it in 3.3 and their base trim in 5.0?

These guys are certifiable. "It's gotta be a Mustang" is fine from a benchmark floor and aspirations standpoint. I would have gone with "it's gotta be a Pony vehicle in the spirit of the Mustang". And then called the model some catchy synonym of horse. They couldn't find something interesting in the list of breeds? Shoot 10 minutes looking at that list and I've come up with half a dozen that I think would be good candidates.

 

[Bikeman315]

Better that what's on our minds about this all stay in this one big thread instead of being spread out over who-knows-how-many little ones. One line on the list of topics page instead of taking up a third of the page.


Norm

Good morning Norm. Honestly I wanted this thread to just die, period. Just so much of our energy and heart being spent on this. I think the Mustang community has let Ford know just where we stand. I hope they do something. We have time for them to reconsider. They got their press. Let them wait till after the holidays and announce that they have heard us and changed their minds. That's what I want for the holidays.

 

[Bikeman315]

Going to break M6G when the official announcement of the Shelby Mach E comes out since many are posting rumors today

https://www.evo.co.uk/ford/mustang/201971/ford-plans-a-hot-mustang-mach-e-shelby

Guy's come on.........2022.

 

[Norm Peterson]

Ford has already received about 14,000 reservations for the Mach-E so far:

https://seekingalpha.com/article/4308040-ford-gets-14000-reservations-mustang-mach-e-electric-suv

Ford knew what it was doing naming the car the ‘Mustang Mach E’. That seems like a lot of deposits in a very short time (even if they're refundable, and some if not many of them are probably from speculators hoping to flip their spot for a profit to people who just gotta have it first). Even though many old-school gearheads like me (and it seems many people here) were aghast at their using the venerable Mustang name for a very non-Mustang like car, Ford successfully achieved much greater awareness - and, apparently, buying interest - for the thing than it otherwise would have had it been named anything else.

I don't think that conclusion can be reached without knowing exactly what sort of people have made those reservations, the exact reasons why they made them, and most importantly here whether discussions such as this one played any part.

Keep in mind that most vehicle buyers are not frequent visitors to enthusiast-car sites. But they will see general internet advertising which is all going to be trying to convince them to consider this new vehicle no matter what it's called.

We'd only be kidding ourselves to think that we've influenced more than a handful of those 14,000.


Norm

 

[BmacIL]

I'm curious as well. Everything I have seen and everyone I've spoken to from Ford has raved about it.

Is this a "gotta have a V8" type thing?

It's a 'gotta have significant and meaningful product differentiation to take market share away from a strongly established competitor with a cult-like following' thing. Engine options are just one piece, albeit a big one.

 

[Bikeman315]

plus I have to also say. Ford already said the Mach-E will be instantly profitable. well duh... its a shell with seats a laptop screen and some electric motors on a battery and that's about it. They gonna make these cars for almost nothing and sell them HIGH because you know people believe they are helping the environment.

Ford being profitable is a good thing for all of us. Except for those of you are immediately selling their current Mustangs and/or never planning on buying another one. And, come on, you know that there is no such thing as a car that costs next to nothing. Also current electric vehicles are being sold to a vast audience, not just environmentalists. And what is so wrong with caring about the earth we live on. If someone were dropping toxic waste next to your house I'd bet you would be concerned.

Hell why IM on a rant. LOL what about that 7500 tax credit? Its like a school tax people have to pay that don't have children. Why is my tax money being given to people who buy an electric car? So I pay high taxes because the government says well we need money. Then they turn around and give it to joe down the street cause he bought an electric car??? I mean where do you think this government tax credit comes from? Why are taxpayers supplementing joes car?

Now this is just plain silly. Why do my Federal tax dollars go into fixing your streets, fund your schools and help your sick? Doesn't help me where I live. Because that's what our tax dollars do. They help all Americans in an assortment of ways. Always have and always will.

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