MaskedRacerX
Driver
- Joined
- Sep 20, 2015
- Threads
- 73
- Messages
- 5,678
- Reaction score
- 4,747
- Location
- Vilano Beach, FL
- First Name
- DT
- Vehicle(s)
- '21_JWS4XE / '21_TM3P
Yeah, it's a tricky (or "trucky") marketspace right now if you're not: Tesla, high-end or even a PHEV.I agree about Tesla doing well. Maybe it's just that people don't trust that Ford can do an EV well and they are waiting for a few years to find out over time.
Or Ford people tend to be different people than the people who buy Teslas and other EVs.
There seems to be a ton of excitement over [B|PH] F-150 EVs, maybe because even the more radical designs still look like a truck, and they're badged under the __truck__ designation.
FFS, Ford doesn't make it easy either, I was looking at the Mach-E area on Ford.com, you can reserve, which THEN leads into a configurator (vs. the expected "build" after selecting a model variant), then there's specs that are achievable with "extra options", that don't seem to be present in the configurator[?]
And just when everyone figures out that the common - and superior - big, giant display orientation is landscape (even Tesla ... finally ...), Ford shows up with a big ol' portrait display (only to be outdone by the WTF portrait, old tech, optional display in the Explorer ...)
I mean, they're getting pretty solid reviews, so for the most part (my bitching notwithstanding), the implementation seems reasonably decent. However, I think you're onto something with the buyer demo vs. a Ford EV. I talk to a number of number of people, close friends, a few neighbors, family, and they're either interested in Tesla or in the lower-ish end market (which even includes like a Model 3 SR) something from VW, Kia, Hyundai, in the more mid-market Volvo, BMW, and in the higher end, truck/SUV products from Rivian, Volvo, Audi, higher end from Tesla, Lucid (who's also got an SUV planned that looks stunning).
And then there's a ton of people who seem to be interested in dipping their toe into the EV waters, but aren't fully committed to a BEV, who are shopping the PHEV market where Toyota is doing a decent job, and there's a bunch of fun/utility type vehicles that benefit from better MPG, much more power, without any range anxiety (this would include us, per my previous comment about a Wrangler 4XE, which may actually happen THIS month )
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