Ford Trademarks "Mustang Mach-E" Name (and new Pony Badge)

Discussion in 'Mustang S550 General Forums' started by JGillis, Apr 3, 2019.

  1. JGillis

    JGillis Well-Known Member

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    Ford's trying to trademark "Mustang Mach-E" and apparently here is the new badge it filed ...

    mustang-1-941x665.jpg


    Ford Seeks ‘Mustang Mach-E’ Trademark

    2019-mustang-ecoboost-premium-fastback-race-red-e1553880607664.jpg

    While much of the hype surrounding Ford’s electrified future involves the brand’s upcoming “Mustang inspired” crossover EV, due in 2020, there are other models that stand to gain an (albeit milder) electric boost. The F-150 and Mustang, to name a couple.

    Ford’s long-running pony car is expected to gain a hybrid variant sometime in 2020, and a new trademark filing sheds light on what name we might expect to see adorning the Stang’s flanks.

    According to allfordmustangs.com, Ford recently filed a trademark application for the “Mustang Mach-E” name with the European Intellectual Property Office. This piggybacks on last year’s European and American filings for the “Mach-E” name.

    While the blue oval brand has been loathe to share many details on the hybrid Mustang, a patent uncovered earlier this year point to the possibility of a hybridized V8 pony car that catapults power and fuel economy over the existing Mustang GT. Then again, maybe a smaller Ecoboost motor would suffice. Who knows?

    One thing’s for sure: Ford probably isn’t trademarking a Mustang Mach-E nameplate (and corresponding badge) to leave it sitting around. Given the time gap in “Mach-E” and “Mustang Mach-E” trademarks, it’s looking like Ford plans to go the Audi route with its electrified vehicle naming strategy. If it’s true that the Mustang-inspired electric crossover will carry the Mach-E name, then the moniker’s use on the Mustang points to it becoming a sub-brand, much like Audi’s e-tron and Mercedes-Benz’s EQ.

    The Mustang’s future at Flat Rock Assembly is hazy, but a source with knowledge of Ford’s product plans tells us the model will soldier on with its current platform when a revamped Stang appears for the 2023 model year. Past rumors claimed that Ford might switch the model to its modular CD6 platform, but that doesn’t seem to be the case.

    As for the expected hybrid version, there’s no word from our source on when that model will arrive. All Ford has said is that the model will appear in 2020, presumably for the 2021 model year.
     
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  2. Twin Turbo

    Twin Turbo Super Moderator
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    Whilst I'd actually welcome the Mach E badge being put on the hybrid S550/S650..........I have a horrible feeling Ford are going to put it on the "Mustang Inspired" electric SUV.........and if that pony IS put on an SUV, I'll be the first to get on a plane and head to Detroit with my pitchfork :angry:
     
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  3. Vanel27

    Vanel27 Well-Known Member

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    They should have call it the "E-Stang"
     
  4. Ericc B

    Ericc B Well-Known Member

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  5. zackmd1

    zackmd1 Well-Known Member

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    I will be right there with you.... They better not use the pony badge on that crossover.... Now if this is a battery electric S550/S650 then ok!
     
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  6. Twin Turbo

    Twin Turbo Super Moderator
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    Oh the irony that Mustang Mach-E was Trademarked on April 1st :facepalm:
     
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  7. NYDP77

    NYDP77 Well-Known Member

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    How about a Boss-E...that has a nice ring to it. :cwl: Please no SUV...
     
  8. Blue Moon

    Blue Moon Well-Known Member

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    Boss-E?

    Needs more cowbell.
     
  9. nastang87xx

    nastang87xx Well-Known Member

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    "Mach-E"

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    .....get it? :crackup:
     
  10. Fatguy

    Fatguy Banned

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    Trademarks take a long time and the application process is combative. Mine took 7 years for a registered trademark on the logo. Looks like the “E” at the end will designate electric vehicle.
     
  11. Hack

    Hack Well-Known Member

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    :crying:
     
  12. Schwerin

    Schwerin Well-Known Member

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    They should call the Electric SUV a Lightning.
     
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  13. Fatguy

    Fatguy Banned

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    They are just applications. The “E” may be contested by Audi. Nothing is for sure.
     
  14. EcoVert

    EcoVert Well-Known Member

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    The end of the world is at hand :facepalm:
     
  15. Fatguy

    Fatguy Banned

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    Guys it goes like this.

    Ford submits application. Half a year later the trademark office says: “seems to be confusing with “E-tron” or whatever and Ford will reply and it will take another six months. That shitty process can break you mentally!
     
  16. samd1351

    samd1351 Well-Known Member

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    Always need more cowbell!
     
  17. Arthonon

    Arthonon Well-Known Member

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    I'll grab some torches and join you :)

    torches.jpg
     
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  18. Fatguy

    Fatguy Banned

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    They only changed the name I believe. Are the negative posts going to do anything about it?


    I think so. Ford watches his place...


    They are only out like 250 bucks for each trademark application. They can light up another logo if there is enough push back.


    Maybe a blue glowing “Mach-E”...
     
  19. Bullitt

    Bullitt Well-Known Member

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    If their plan is to put the Mach E badge on the SUV, then I'm optimistic this "Mustang Mach-E" will be the crossover EV setup adapted to the Mustang for a full-ev version. If they put the Mustang name on the SUV, I'm sure it'll get ugly around here. I'm worried that's what they'll do since they've already confirmed it's getting Mustang tail lights. Woof.
     
  20. Fatguy

    Fatguy Banned

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    If they are the curved ones from the 2018 and up then they don’t really count. If they are true tri-bars then that is verboten...
     
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