2018 Mustang Refresh (Prototype) First Look!

[68fbjjz109]

Why do people want magnetic ride on a Mustang? If I wanted a magnetic ride Id buy a comfortable cruiser like a Merc. A muscle car is supposed to be comparatively basic but with a great engine, Ford should invest money on improving the throttle response on the GTs or just stick the GT350 engine in the GTs and save money on everything else!

Because they want to go fast. It offers dynamic response drom.road imputs, not just a cushy ride

Z06
ZL1
Z28
GT350
GT350R
1LE
Ferrari 599
Ferrari Berlinetta

All are fast, all have magneride.

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[marks]

I could live without the stiffness of the suspension being automatically adjusted. Rather they spent my money on giving the engine some more horses. Not arguing that there aren't expensive fast cars with it but think there are other priorities for the Mustang where price point is important.

 

[Twin Turbo]

I could live without the stiffness of the suspension being automatically adjusted. Rather they spent my money on giving the engine some more horses. Not arguing that there aren't expensive fast cars with it but think there are other priorities for the Mustang where price point is important.

Chances are you'll get both. The extra horses will come as standard, the MageRide likely optional

 

[millhouse]

Because they want to go fast. It offers dynamic response drom.road imputs, not just a cushy ride

Z06
ZL1
Z28
GT350
GT350R
1LE
Ferrari 599
Ferrari Berlinetta

All are fast, all have magneride.

All cost way too much money for the average Joe.

It's tough to make magneride an option when it has to be engineered and integrated into the vehicle dynamics and would likely be ordered by a small...small minority of buyers (no money in it for Ford). It's not like a bolt on suspension track pack.

 

[GOFAST]

All cost way too much money for the average Joe.

It's tough to make magneride an option when it has to be engineered and integrated into the vehicle dynamics and would likely be ordered by a small...small minority of buyers (no money in it for Ford). It's not like a bolt on suspension track pack.

The 1LE will be easily obtained for close low $40K's all day. If you can afford a GT, you can afford a 1LE(not that we want to).

The 1LE actually forces magride on you, and it is STILL affordable. That said, it is an option on all the other models mentioned and once was on the GT350. I think on this one, we can have our cake and eat it too, without fear of the price getting to high. That the GT350's territory.

The Z28 didnt have magride though.

 

[Petroleum Jesus]

The 1LE will be easily obtained for close low $40K's all day. If you can afford a GT, you can afford a 1LE(not that we want to).

The 1LE actually forces magride on you, and it is STILL affordable. That said, it is an option on all the other models mentioned and once was on the GT350. I think on this one, we can have our cake and eat it too, without fear of the price getting to high. That the GT350's territory.

The Z28 didnt have magride though.

That's dealer territory. I could have got a GT350 for less than $5k more than my GT if it wasn't for the outrageous markups.:frusty:

 

[millhouse]

The 1LE will be easily obtained for close low $40K's all day. If you can afford a GT, you can afford a 1LE(not that we want to).

The 1LE actually forces magride on you, and it is STILL affordable. That said, it is an option on all the other models mentioned and once was on the GT350. I think on this one, we can have our cake and eat it too, without fear of the price getting to high. That the GT350's territory.

The Z28 didnt have magride though.

It's not affordable for the average Joe...which is the reason the camaro sales have been garbage. It's affordable for an enthusiast, yes...but that isn't enough to drive Ford into offering a package for the average Joe.

Keep in mind, a GT can be had for over $10k than a 1le. That is significant. Most people are going to pay MSRP for their 1le Camaros. Good luck finding dealers willing to discount you 2017 1le's when they can't get rid of the 2016 inventory sitting on the lot. With the exception of some sleuth buyers and desperate dealers, you aren't finding $40k deals all day.

 

[Bullitt]

All cost way too much money for the average Joe.

It's tough to make magneride an option when it has to be engineered and integrated into the vehicle dynamics and would likely be ordered by a small...small minority of buyers (no money in it for Ford). It's not like a bolt on suspension track pack.

Don't forget that MagnaRide was an option on the 2016 GT350 since only the Track and Tech packs got it. Base models had a standard suspension that was still fantastic. I think based off how many people on here want it, they'd sell a decent amount of them. Sure the average Joe would never pay the thousands extra that it'll cost as an option, but for enthusiasts I have a feeling there would be a fairly high take rate. I personally don't understand the obsession with it unless going to a track though. On the road I can't tell a difference between Magnetic Ride Control and standard suspensions on the 2016 Camaro SSs I've driven.

 

[68fbjjz109]

It's not affordable for the average Joe...which is the reason the camaro sales have been garbage.

Magneride, is already available on the S550. Validation has been done on the GT350, the parts are already in supplier and plant sequencing. It really doesn't cost anything extra to make it and option.

I would put money that it's implementation has been planned for some time.

If they are going to curtail it to the GT, the GT350 baseline gets tweaked and it's on it's way.


Don't want it. Don't check that box, or buy a model with it.

Depending on how they handle the expected power bump, that may have more of an effect on cost than magneride to the vehicle and program.

Ford has phased in cost, versus the initial high entry cost with the Camaro. I would't be to concerned with the Mustang being priced to high. Affordable is part of brand and the programs mantra...

 

[mikeyjobu]

Magnetic ride is a roughly $3000 option for a stingray - if the same can be done on a mustang, it will sell.

 

[millhouse]

Magneride, is already available on the S550. Validation has been done on the GT350, the parts are already in supplier and plant sequencing. It really doesn't cost anything extra to make it and option.

I would put money that it's implementation has been planned for some time.

If they are going to curtail it to the GT, the GT350 baseline gets tweaked and it's on it's way.


Don't want it. Don't check that box, or buy a model with it.

Depending on how they handle the expected power bump, that may have more of an effect on cost than magneride to the vehicle and program.

Ford has phased in cost, versus the initial high entry cost with the Camaro. I would't be to concerned with the Mustang being priced to high. Affordable is part of brand and the programs mantra...

Magnetic ride is a roughly $3000 option for a stingray - if the same can be done on a mustang, it will sell.

Extra options often add extra production costs. If the engineering, planning and assembly line changes exceed the profit, there is no benefit for this option. Is it? I have no clue, but this all weighs into the decision. It's not as simple of just adding a checkbox and a $3000 price tag. It's also not a matter of if it will sell, but if it will give Ford the profits they desire.

 

[mikeyjobu]

[MENTION=25009]millhouse[/MENTION] -- I realize that. I'm certain magnetic ride control will come down with time. I think the engineering has -- for the most part -- been done for the GT350. That car has a different front clip, so I doubt it could be retrofitted onto a standard GT -- but who knows for the 2018. Chevy has it as an option for several trim levels of Camaro, and I wouldn't be too surprised that the rear portion of the GT350 system could bolt right up to a standard GT -- and with minor tweaks, be ready to go with a re engineered standard-GT-specific front.

 

[68fbjjz109]

Extra options often add extra production costs. If the engineering, planning and assembly line changes exceed the profit, there is no benefit for this option. Is it? I have no clue, but this all weighs into the decision. It's not as simple of just adding a checkbox and a $3000 price tag. It's also not a matter of if it will sell, but if it will give Ford the profits they desire.

It's not extra. Everything you described as would be valid if the GT350 didn't exist. It does. That is why Ford Perfomance is building so many variations of productions cars. To improve the regular Ford products.

The GT350 paid for all of this. The sequencing is done, the business case is there. Ford like GM doesn't pay 3K for the setup they pay a fraction of it. They make profit of these items. If it was Chrysler that might not be the case.

 

[millhouse]

[MENTION=25009]millhouse[/MENTION] -- I realize that. I'm certain magnetic ride control will come down with time. I think the engineering has -- for the most part -- been done for the GT350. That car has a different front clip, so I doubt it could be retrofitted onto a standard GT -- but who knows for the 2018. Chevy has it as an option for several trim levels of Camaro, and I wouldn't be too surprised that the rear portion of the GT350 system could bolt right up to a standard GT -- and with minor tweaks, be ready to go with a re engineered standard-GT-specific front.

I understand...but it's all about the Benjamins. I would think Ford is taking note as to how many camaros are being optioned with magneride and will make a determination based off of their market studies, not off of what a small of minority of the public wants. I don't disagree that it would be a fantastic option, I just don't see the bean counters liking it.

 

[millhouse]

It's not extra. Everything you described as would be valid if the GT350 didn't exist. It does. That is why Ford Perfomance is building so many variations of productions cars. To improve the regular Ford products.

The GT350 paid for all of this. The sequence is done, the business case is there. Ford like GM doesn't pay 3K for the setup they pay a fraction of it. They make profit.

The profit has to outweigh the extra engineering, assembly line modifications, training etc. involved in the process. Magneride isn't a bolt and go operation.

Is the business case there? Ford has been selling an ass ton of S550's without Magneride. They likely aren't losing any customers due to not having the option. If anything else, the business case isn't there. The only reason for Ford to add it to the mix would be to offer an option similar to it's rival...just because.

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