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Why European Carmakers Should Take the Mustang's Huge Popularity in Germany Seriously

CRUM178

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http://www.roadandtrack.com/car-cul...in-germany-could-be-a-sign-of-things-to-come/

By Jack Baruth

Achtung, baby! There's a new sporting-coupe king in Germany, and it's named after the mighty P-51 fighter that cleared the skies over Bavaria some 73 years ago. In March, the Ford Mustang outsold the Porsche 911, the Porsche Cayman, the Porsche Boxster, and the Audi TT. It's not a matter of Germans having a nose for a bargain, either; a plain-Jane five-liter GT costs about 50 grand overseas compared to the $32,395 base price in the States. It appears that Mustang ownership justifies premium pricing in the land of the Nurburging and the autobahn. What's going on?

The revitalized 'Stang, which threatened to take the 2015 PCOTY crown as a five-liter GT before finally winning top honors in 8200-rpm GT350R trim, has been a huge success on this side of the Atlantic as well. Yet there's still a whiff of redneck-chic about the original ponycar and its customer base, and there's still a lot of contempt for the nameplate among the sports-car cognoscenti. There's nothing the Internet car-enthusiast demographic loves more than trashing stereotypical Mustang owners. A rash of recent high-profile crashes at car-club meets has spawned all sorts of drama, up to and including tongue-in-cheek petition on the White House website to ban Mustangs from public car shows.

Part of the problem is that the 1979 "Fox body" Mustang and its immediate successors were both hugely popular and remarkably durable, so there are still a lot of them around. There was a Dodge Challenger back in '79 as well, a re-badged Japanese-market Mitsubishi Galant coupe, but those cars had a half-life just slightly longer than that of nobelium-253, so they were all safely recycled into Haier dishwashers well before Dodge brought the nameplate back as a rip-snorting HEMI-powered RWD coupe.

No surprise, then, that various and sundry misconceptions about the Mustang and its capabilities continue to run rampant everywhere from Cars and Coffee to your local NASA trackday. There's nothing that BMW and Porsche owners like better than looking down their noses at Mustangs. Show up in a new Mustang to a lapping day and you'll hear all the cliches: The Mustang is heavy, it doesn't steer or stop well, it wallows in turns, the rear end is uncontrollable, and it just loves to exit the track tail-first.

None of that's really true. The Mustang isn't a lightweight, but the GT350R comes within a hundred pounds or so of a BMW M4. The steering in the new car is almost sublime, and if you aren't satisfied with the available Brembo brakes, the aftermarket will bring you all the way up to IMSA standards for less than half the cost of a single replacement OEM Porsche ceramic brake disc. Every model in the current lineup handles remarkably well, and the GT350 is almost in a class of its own among four-seat performance cars. As far as it being a tail-happy crash magnet . . . well, it kind of is, but you can authentically apply the same sobriquet to the M4, the 911 GT3, and the AMG-fettled two-door Benzes.

If you haven't driven a Mustang lately, or if your opinion of the brand is based on experience with the old live-axle cars, you'll be quite surprised by the 2016 model. Somewhat ironically, it has the same basic engine lineup as the '79 Fox body: 2.3-liter turbo four, mid-size V6, and five-liter V8. That's where the similarities begin and end. The fit and finish stands up against anything Germany or Japan can offer. The interior is both classic and modern, with brilliant seats and up-to-the-minute infotainment. There's plenty of feedback available from the steering wheel, and the controls all operate with the same solid authority you'd get in an Audi.

On the move, the big Ford is smooth, quiet, and light on its feet. The GT and GT350 are equally comfortable doing triple digits on the open freeway and clipping down to the apex point on a narrow two-lane. No car of this size has ever been this comfortable on fast back roads. The overall driving experience is remarkably Germanic, and there are clear commonalities between the locally designed Mustang and the global ST-model Focus and Fiesta. In fact, if I can be slightly heretical for a moment, the only real differences between the current Mustang and the best of the current BMW lineup are the high door sills . . . and the availability of a manual transmission with all the engine choices. Oh, snap!

Don't take my word for it, though. Just ask any German performance enthusiast. Clearly the Mustang has made an impression with the buyers over there. It's chewing through the local heroes the way the supercharged-Merlin-engined P-51 made short work of the Focke-Wulf FW190. It's true that the 911 GT3RS can leave any Mustang for dead around a racetrack, but even in its home country, the fastest Porsche sports car is a rare and expensive sight. Think of it as an Me262, right down to the, shall we say, involved servicing requirements.

Of course, the German car fanatics who read R&T will say that the March sales numbers represent an isolated incident, a perfect storm of inventory availability and the same occasional fascination with American novelty that causes so many tourists from der Vaterland to follow Michael Schumacher's example and spend their summers riding Harleys on Route 66. But what if it's not? What if it's a perfectly reliable indicator of things to come?

After all, the German automakers have spent the last 15 years tirelessly engineering the last vestiges of character and authentic heritage out of their automobiles. The same industry that once presented its customers with a wide variety of iconoclastically engineered choices is now locked in a tail-chasing circle of imitative, unoriginal product. The aircooled 911, the Ro 80, the 450SEL 6.9, the original blacked-out BMW M5—they're all gone, replaced by a bunch of monstrous SUVs that can make the Kessel run in under 12 parsecs but which are all fundamentally the same loathsome lump of self-destructing electronics and fragile AWD powertrains.

Let's imagine for a moment that this isn't just an anomaly and that the German enthusiasts are tired of driving interchangeable transportation pods. They want something real. Something different. Something American. The Mustang will continue to sell. Pretty soon the mighty roar of the Challenger Hellcat will be heard bellowing its way across the last unrestricted sections of the autobahn. Parking lots from Berlin to Bonn will overflow with Wranglers. You'll see a Corvette around every corner. And what's that squared-off silhouette in the distance? Is that . . . a Ford Flex at the Cologne train station?

No matter what happens, there's a lesson to be learned from this sudden Euro-Mustang mania. American automakers got pretty lazy and self-satisfied during the so-called Malaise Era of the late Seventies and Eighties, which opened the door for the German automakers to bring us fascinating and characterful cars. Can you imagine picking a Lincoln Versailles over a BMW 528i, or choosing a downsized deVille over a Cosworth-powered Mercedes 190E 2.3-16? 



If German buyers are choosing Mustangs over the increasingly bland and indistinguishable offerings from their home team—well, that's a warning that should ring loud and clear in boardrooms across the Continent. The last time something like this happened, back in 1944, the German response was to develop secret weapons like the Dornier 335 and the infamous rocket-powered Komet. Given a choice, enthusiasts will choose character and style pretty much every time. That's how BMW conquered the American back road, and it's how the Mustang is winning the battle of the autobahn.
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ForTehNguyen

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when Herman Goering saw P-51 Mustangs escorting B17s over Berlin, he said the jig is up. History repeats itself
 

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I'd like to see what the Camaro could do over there. It's performance #s are absurd against the German cars.
 

TruBlu16GT

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I'd like to see what the Camaro could do over there. It's performance #s are absurd against the German cars.
The fit and finish of the Camaro, along with it's ridiculously cheap-feeling interior bits feels like something you'd find at LegoLand. It's cheap-looking, cheap-feeling and the layout is just abysmal. It would be torn apart by the folks in Europe.

A performance car it may be, but if you compare interior quality of the Camaro to some European models - even stuff from Japan - it's almost embarrassing.

Ford played the game right: Simple, Elegant, Timeless but you can definitely tell where the accountants won the argument. In the Chevy, they tried to appease the attention deficit disorder crowd and didn't once think about using soft-touch material or high quality plastic.
 

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I'd like to see what the Camaro could do over there. It's performance #s are absurd against the German cars.
LOL. Not good.
 

1320'

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I'd like to see what the Camaro could do over there. It's performance #s are absurd against the German cars.
The Camaro has quite a few things going against it for the EU..

It's LT1 will represent a significant tax/fine jump over even the 5.0

It's very, very "American" IE...brash and overly aggressive.

No real European Localization..

A few others. I want to say the Mustang has outsold the Camaro by something insane..like 40 to 1.
 

ForTehNguyen

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mustang got eurofied a little bit so it can be sold there, not the camaro. Being a 6.2 liter, going to be taxed to hell
 

BmacIL

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One was styled such that it not only has great FR sports coupe proportions, but also has a grown-up, refined look that brings in customers that would've never considered it before. The other looks mostly like it has since 2010, and despite being objectively better in most performance categories, won't generate the excitement (and sales) outside of its fan base that the former does.
 

TruBlu16GT

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One was styled such that it not only has great FR sports coupe proportions, but also has a grown-up, refined look that brings in customers that would've never considered it before. The other looks mostly like it has since 2010, and despite being objectively better in most performance categories, won't generate the excitement (and sales) outside of its fan base that the former does.
So true. Marrying your Sister or having a mullet are not as popular in Europe as one might expect! :lol:
 

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AmerikanishesPferd

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So true. Marrying your Sister or having a mullet are not as popular in Europe as one might expect! :lol:
Germany is far from the only country in Europe and I'd be willing to bet some places in the East aren't opposed to such things! :lol::lol::lol:

I've seen at least 4 German registered Mustangs just in my area alone and grin like a kid every time I see them. It's refreshing to see something different than the BMW, Audi, and VW drive around although the exhaust has been neutered. I couldn't tell they were GT's until I saw the faux gas cap on the back.

I'm not a fan of the article but the writer does make a good point about the lack of innovation, a problem that really happens to be affecting several markets in Germany right now. Still, they remain the predominant exporter in the EU; a BMW is still something special and remains a status symbol.

Looking forward to seeing a Mustang Nurnbergring some time!
 

ATLalien

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After the 2011 Mustang virtually tied the then BMW M3 in a performance comparison, the handwriting was on the wall. That S197 was a bit crude compared to the M3, considering it's plastic dominated interior, solid rear axle and all. But to match the worlds favorite sports sedan in numbers for 1/3 the price was a big deal.

BMW (Audi & Merc), will always win the aspirational, name plate folks, but the enthusiast market is up for grabs. The big 3/4 German auto makers still make great cars, but a lot of models have lost a little of their edge and strayed too far from their original mission.
 

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The Camaro has quite a few things going against it for the EU..

It's LT1 will represent a significant tax/fine jump over even the 5.0

It's very, very "American" IE...brash and overly aggressive.

No real European Localization..

A few others. I want to say the Mustang has outsold the Camaro by something insane..like 40 to 1.
Yah Chevy stayed with their look. If they had gone with a more refined euro look like the Mustang they'd probably have a hot seller on their hands.
 

Glenn G

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The Mustang was never officially sold in Germany other than a few first gens and the 6g.
Getting one meant shelling out big bucks for shipping or convincing a US service-member to part with their Mustang, usually for a decent premium. Once that was done you had to shell out more for an inspection and single type approval which can be a bureaucratic nightmare, and believe me, Germans love their red tape. Additionally you could forget about any warranty on a new one, dealers are even more clueless than in the US about servicing and Finally, spares had to be imported with 19% tax and 10% customs duties.

Why do I bring all this up?

The 5th Gen Camaro is officially sold in Germany, with warranty and dealer network, and there were still more Mustangs sold in Germany than Camaros.

That says something right there.
 

Swedish Meatballs

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Things are happening though. Chevy started selling the Camaro in Europe in 2012 and the Corvette and the Mustang are both available as per the 2015 model year (at least in Sweden, where I'm from ... I'd be surprised if this wasn't the case for all of western Europe though).

Ford is much more of an established brand in Europe but with cars like the Mondeo (very similar to the Fusion) and the smaller kinds ... Chevy had almost no presence a few years back .. Dodge/Chrysler is only on the market under the Fiat badge (incomprehensible...) .. but, slowly, I think US car makers are starting to realize their stuff can actually sell in Europe.

I for one think that's great, buying my imported 2010 Camaro SS was NOT cheap ;)
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