Wildcardfox
Well-Known Member
Been resisting this thread...
My opinion is that pretty much ALL of these "take a car and modify it" tuner cars, are money grabs. Mustang owners, as enthusiasts have always had a large aftermarket and created their own "combos" piece by piece....but occasionally will buy ALL of the parts at once to make their car unique right from the beginning. IMO, tuner companies just do this a little better and offer "packages" for people who have the money but not the desire to modify their own cars. These tuner cars are a great option when the factory isn't putting out their own warmed over OEM solution which is almost always better designed.
Shelby is included in this. You don't have to do anything but visit their facility in Vegas to see the opportunistic money grab going on there. They certainly have more history than others, I can give them that but how long can you milk that cow?
I agree with you. Before if you wanted a hopped up Mustang that was from a third-party manufacturer you had to either buy a Saleen, Roush, Shelby American, and now an RTR. They offered a level of performance that may have been the same parts that you could buy from other manufacturers like Procharger, Kenne Bell, BMR suspension, Accufab, or Baer Brakes etc., just rebranded with their their party manufacturerâs logo. If you were in the aftermarket world, it wasnât hard to notice that is was just a compilation of other parts that you could already buy, but with a huge premium on top of itâsomewhere around ten thousand or more dollars for a rebadged unit. Gone are the days where there were original parts other than body kits and aero parts, and it worked really well when you only had third party manufacturers. Look at the 99-04 Saleen, I would argue that car defined that era of Mustang. It was the most know and most respected of all of the Mustangs by the greater community. In Souther California during those days everyone wanted a Saleen or wanted to look like a Saleenâthey wanted to rent one to take it to Promâit was the epitome of cool and it elevated how people thought of that Mustang. You didnât have to be a Mustang fan to know that it was cool.
Flash forward to now, Ford has joined the game and it can offer something that is not a derivative or compilation of aftermarket parts. They can offer a from the ground developed car that is fiercer, angrier, and has racing strewn within every fiber of its DNA , and they can do this while offering it at a better price than the third parties ever could. So itâs a lot harder to sell their vehicles, at least it would appear that way from the perspective of someone who is already in the Mustang world and who knows the parts offered by companies pretty well, but that is usually not the person who will buy their products.
The person who is their market is someone who either doesnât know that they are paying a premium for mostly aftermarket parts or they donât care and are happy to pay for a package that is developed and has a warranty. Or they may want the name or the registry number in the case of Shelby. The fact is, some people just want what they like and they like differentâYes they could have bought a GT350/GT500 and had arguably a better car but just like how back in the early 2000s in SoCal, while everyone else mimicked Saleen, I wanted my Mustang to look like a Roush because you hardly ever saw them and that added to the appeal for me.
As for milking the cow , Iâve been to both Saleen and Shelbyâs plants multiple times, theyâre always packed with cars being converted into some $100,000 version. They are not hurting for business, so I donât think you or me is their ideal client, but whomever they are targeting, they cannot get enough of what they offer and in some cases their is a year waitlist.
That is the case with Shelbyâs wide body conversion and they a have a pretty good list for trucks. Shelby sells more trucks than they do Mustangs nowadaysâ3:1. And although itâs expensive if I could I would have a Shelby Raptor in Leadfoot Gray.
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