S550 campaign sucks

[let me ride]

First, relax these pics below are not the S550. Just so I dont get hate mail for it.

Now allow me to rant a little about the 2015 mustang marketing campaign thus far. IN MY OPINION, Ford has done a crap job with the S550 marketing. It's one thing to want to surprise people but there is such a thing as too secretive. The buzz and anticipation has been totally based off of how much excitement there is for the car and has nothing to do with anything Ford has done..... and they could totally capitalize on the enthusiasm if they wanted to. But they HAVEN'T one bit.

Compare to the Camaro in 2009. Yes I know it went out of production so there was built up demand. They revealed a concept three years in advance of production and one year before their fans were already snapping up pics like this in light camo.

It's been ten years since we got a new platform (and basically a totally new design) and this is supposed to usher the Mustang into the modern era. And we don't even get a concept?? Not even a teaser with less than 9 mos to go? Come on Ford....

The camaro boys had interior shots already by then and we get a big garbage bag driving around.

The PR and marketing boys at Dearborn need to get fired if you ask me. /rant.

Sponsored

 

[Mike]

You just made my day sir!

 

[let me ride]

Glad I could help. I hope someone at Ford reads these boards. It's a real shame their idea of marketing is to let Ken Block see the car and tweet "it's dope" and a picture of the building. Yipeee....

 

[Thed]

I disagree 100%. This will just make the surprise that much more rewarding.

 

[Twin Turbo]

GM revealing the Camaro concept THREE YEARS before production was a big mistake for me. By the time the car arrived in dealerships, it was already old.

Sure, I'd like to see some decent teasers of S550, and they'll come. For now, they're are building the excitement by reflecting on the past 49 years........checkout the various videos.

Mustang wasn't built in a day, it was built over 50 years. Have a little patience

 

[let me ride]

I disagree 100%. This will just make the surprise that much more rewarding.

You must not have been around for the early 5th gen camaro days. The enthusiast community was buzzing, not just because the camaro was coming back from the dead, but because Chevy did a great job building it up. Concept years before, spy pics aplenty, details were slowly leaked, Transformers appearance, giving the community much to talk about and mull over. The proof?

I was a member of C5 at the time.....tons of buzz and activity and people were plenty excited when the car was revealed. After it debuted, the site exploded into what it is today. Take a look around the S550 sections online. Mostly dead. People recycling info left and right and clinging on to what little we _think_ we know about the car.

NOT the way to do it. The enthusiast community is the real buzz generator. But Ford seems more concerned with keeping it secret..... but thats just one man's opinion.

 

[let me ride]

GM revealing the Camaro concept THREE YEARS before production was a big mistake for me. By the time the car arrived in dealerships, it was already old.

Sure, I'd like to see some decent teasers of S550, and they'll come. For now, they're are building the excitement by reflecting on the past 49 years........checkout the various videos.

Mustang wasn't built in a day, it was built over 50 years. Have a little patience

3 years is extreme but it's better than nothing. I didn't think it was old when it came out. They sold a crapload of camaros with all that buzz and the online community rewarded them for it.

i can tell you a LOT of people held off on purchasing a new car after the camaro concept. For 3 long years and they hit the ground running after. The same would happen with the mustang if anyone had any inkling what it looks like.

 

[Thed]

GM revealing the Camaro concept THREE YEARS before production was a big mistake for me. By the time the car arrived in dealerships, it was already old.

Sure, I'd like to see some decent teasers of S550, and they'll come. For now, they're are building the excitement by reflecting on the past 49 years........checkout the various videos.

Mustang wasn't built in a day, it was built over 50 years. Have a little patience

Yet again, TT nails it. :clap2:

 

[Beastie]

I agree it's been a little slow. I'd like to see more, not less, than your usual refresh.

And those countdown videos..... MEH. Ford does too much of that already I think. It's history is great and i appreciate it but it does nothing to get me excited for the new car.

 

[evilrazor]

Christmas would of been boring if my parents had taken pictures of all my presents 6 months before Christmas.

Ford has us exactly where they want us. There are dozens of people drawing renders of what they think it will or should look like. On this site alone with have some discussions 30 pages long. Magazines write entire articles based off a small rumor.

If they let the cat out of the bag now, sure we enthusiasts will be excited for the next 9 months. However the people who make up the majority of sales will have forgotten or moved on. People have the attention spans of gold fish.

 

[MustangDizzle]

What they need to do in the countdown videos is have teaser shots that get people talking, but nothing that reveals much of anything.


Oh, and announce a reveal date already. I'm sick of not knowing exactly what the plan is for that. If they say a reveal is planned on such-and-such date, we all have something to look forward too, not sit here speculating about the same things over and over again.


They need to do a weekly public thing(The 50 year history videos are good for that), something a bit more exciting monthly like announcing something specific whether that is a reveal date, something special about the car that we don't know, etc.

The next 6 months we are going to get a lot of information, most of which will be at the latter end of that time frame.

 

[Prodigy]

Unfortunately, if the plan is really an April reveal there is still a lot of time for Ford to let us stew before giving us anything solid.

The Camaro was a very different story, yes, but I do agree with OP on one thing. The camaro boys kept their bellys full with lots of solid info to discuss beforehand and didn't seem at all lacking in enthusiasm from the early concept.

 

[shelby1k]

What they need to do in the countdown videos is have teaser shots that get people talking, but nothing that reveals much of anything.

Agree 100%. Throw a bone out there people will eat it up no mater how small. Play an audio of the engine, show us a new color it'll be offered in, some more 50th merchandise.... Showing videos about stuff most of us have already seen seems more like stalling to me.

Oh, and announce a reveal date already. I'm sick of not knowing exactly what the plan is for that. If they say a reveal is planned on such-and-such date, we all have something to look forward too, not sit here speculating about the same things over and over again.

That'd be nice but they don't even do this for regular model yrs.

 

[Jarstang]

It has been slow I agree. The renders we see are enthusiast generated. Time for Ford to tease a bit more. I don't think teasing can hurt sales once the car comes out next year. It would only help sales IMO.

 

[Vickstang]

We still got lots of months to go until a reveal so there's still plenty of time for teasers. But I also think it would have been nice to see a concept model. Dunno why they decided not to do a concept first.

Sponsored