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I need help understanding mustang prices.

tallboy

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2016 mustang gt performance pack
I've always thought Invoice was pretty much bottom dollar on cars but I constantly see base GTs listed for 28,xxx or GT PP list for 30,xxx. How can dealers list their prices so low? I've also noticed at the bottom of the page on dealers websites, a disclaimer that says something like "All prices to include any and all factory or certificate issued rebates". So does the listed price include rebates that I don't even qualify for? Or do I show up to the dealer and the price magically jumps a few thousand? I'm looking to travel ~100 miles to get the car and I don't want to show up and see that the listed price isn't really the actual price. I would ask the dealer but I don't really trust them to tell me the truth over the phone.

I have never purchased a new car before and the last time I purchased a used car was 2007, so I am a bit rusty with this. Thanks.
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Storm

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Yes, if it says any and all rebates, then it's just a way for them advertise a low price without it technically being false advertisement. I'd give them a call to confirm what those rebates are (if not listed in site) and get a preliminary price estimate bases on the rebates you quality for. That way you don't need to drive unnecessarily.

For example, I saw Ford recently giving $500 rebates for first responders and for people who want to go from a non-Ford lease to a Ford. Rebates like these may or may not apply for you.
 

Built4Speed

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I've always thought Invoice was pretty much bottom dollar on cars but I constantly see base GTs listed for 28,xxx or GT PP list for 30,xxx. How can dealers list their prices so low? I've also noticed at the bottom of the page on dealers websites, a disclaimer that says something like "All prices to include any and all factory or certificate issued rebates". So does the listed price include rebates that I don't even qualify for? Or do I show up to the dealer and the price magically jumps a few thousand? I'm looking to travel ~100 miles to get the car and I don't want to show up and see that the listed price isn't really the actual price. I would ask the dealer but I don't really trust them to tell me the truth over the phone.

I have never purchased a new car before and the last time I purchased a used car was 2007, so I am a bit rusty with this. Thanks.

I purchased a 2016 GT base, w/ automatic transmission (only option) 2 weeks ago. Dealer had it advertised as $27,800 with all available discounts ($1,000 cash back & $500 military discount), I didn't qualify for the military discount so it was $28,300 including delivery fee (plus tag, document fee, dealer fee, tax). The MSRP window sticker was $34,490
 

GoBlues38

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Most dealers link to the cars "sticker". Compare the options and MSRP to see if the price is good.

But in most cases, you can always do better then the price they have listed. I know my deal I made was actually lower then x-plan, and they threw in my tint and stripes for free because i played like i didn't want the stripes.

Sales and negotiations. It is a lost art. The buyer has to be just as much of a "salesman" as the dealer has to.
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