Ebm
Well-Known Member
- Joined
- Nov 21, 2016
- Threads
- 66
- Messages
- 3,051
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- 1,340
- Location
- North Carolina
- First Name
- Guy
- Vehicle(s)
- '14 GT
My whole spiel was saying that some people(of all ages) can't afford anything more than what you call an "entry-level" car. A lot of people can't afford a $40k or $50k truck or suv. If people can't afford the prices, they take their business elsewhere(to another car manufacturer) or they buy used instead. Ford would be suffering if that was the case.Back in the day the 'loyalty model' showed a 20-something bought a Ford entry level then graduated to Ford mid-tier and so on. Today Brand Loyalty has diminished a lot. I have owned Ford's in my life... the last one 14 years ago with a number of other brand vehicles in between before I bought my Mustang. An entry level car is cheap quality, lacks style and makes little to no money for the manufacturer. I don't see entry level cars driving brand loyalty anymore. If those cheap cars only existed to cover overhead costs and to try to drive brand loyalty, if you cut them it makes sense overhead has to be cut as well. Heck, going back to the Eighties my first car was a Subaru, my second was am Eagle (Talon Turbo). They were great cars but also the last of those brands I ever bought.
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