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Ford ESP

zaquhree

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Where is the best place to buy the B2B extended warranty?
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Ron01864

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unclestu

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I pay for 8 year 75,000 miles with 100 deductible and one day rental 1245 from Andersonkoch Ford.

The floodford site link above covers the same as me for 1210.
I just purchased my Gt convertible last week. Decided that this car will be a keeper so I wanted the ESP 8 year premium plan. The dealer tried to make $1,000 profit on the ESP. Foolish move since I am a retired dealership finance director. Anyway the dealership re-did the finance contract and ESP plan to match the online pricing found at Flood.
There is one thing to understand when looking at the online prices for the ESP. The First Day Rental and Interior lighting options are now built into the price. When pricing the ESP on line from Flood and the other online dealers they are quoting the price for the ESP with those items being deleted from the coverage and offering those options as an upsell.

However there really should be no reason to have to actually purchase the ESP online. You can go to your dealer or any Ford/Lincoln dealer for that matter and purchase the ESP for the same online line price being offered by Flood or the other sellers. So you understan a finance manager is rated on how much profit he generates per car. This is refered to as average back end profit per car sold by the deealership. The finance manager is also evaluated by what is refered to as product penetration, the percentage of sales he makes for a specific item. If a dealership in a given month sells 100 new cars and of those 100 cars the finance manager sells 25 ESP's he has a 25% warranty penetration. Now if 10 additional people walked in and also purchased a ESP the finance manager's penetration know goes up to 35%. In most cases product penetration effects the finance managers compensation (pay plan). Also many dealers "self insure" the ESP, meaning that the dealership upon expiration of the ESP gets to retain any money that was not paid out for claims. This amounts to a huge residual income stream coming into the dealership. So yes you should be able to go into your or any Ford /Lincoln dealership and be able to purchase the ESP for the pricing posted online.
Stu
 

Todd15Fastback

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Flood Ford for sure. I used their price to get my dealer to match, which they did.
 

Ron01864

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I took an online quote to my dealer. He punched some numbers into a calculator, looked into some folders then told me couldnt touch that price. I said fine, i just wanted to give u the option. Then bought the online one.
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