FORD RACING is Back... Ford Performance rebranding to Ford Racing

[13GetThere]

In Jasonb543's defense, he may be talking about the 24 and newer 10 speeds. I have heard they are improved over the 18 to 23 10 speeds, but I have no first hand knowledge.

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[Jasonb543]

Exactly my point, I have yet to see a single issue in the updated 24+ cars… some making over 1K rwhp now as well..

 

[50BMG]

May I suggest that it probably has to do with the “seasonal” change that happens in most industries. The old guard retires and a group of young energetic newbs begin filling their positions. Of course, they have read a book or two on the new way to do things and want to impress the powers that be with their new old ideas. So they change names and titles while actually changing nothing so that it appears that they are revitalizing and reinvigorating the department to make themselves look good and get the bonuses.

Meet the new boss, same as the old boss. While we begin our 9th month waiting on a Track Handling Pack. Something that should be available even with changes in parts suppliers but isn’t because someone, or group of someone’s, has determined that it will demonstrate to the bosses that they are ensuring high quality and performance for the brand. In reality they have done nothing because their predecessors did all the work. All they have really done is increased the margin by outsourcing a part or parts which now demands recertification of the system which they may or may not know how to do.

I am with you. Just get the parts out for the consumers who want them and quite lip massaging the bosses brown eye.

Ahhhh, truer words have never been spoken Paul.

Almost a year ago I bought an Aluminator engine, new in crate, from a LARGE Ford Performance (FP) certified reseller. If you know about the Aluminators, they are not only basically "blueprinted" when they are reassembled at FP, they are also supposedly "wet tested" and of course 100% pre-wired with a harness. Well, that harness which came with my new motor wouldn't work at all when plugged into my car's ECU. Upon further inspection, the ECU plug on the new harness also wasn't configured/wired even close to how the car's original harness was (when looking at the pin configuration inside the ECU plug itself) and nobody at FP could tell me or the very experienced/well know by FP guy that did my engine install, why....
I ended up having to use the original 3-4 year old harness off the motor that was being replaced to get the new Aluminator to "light-up" and fire.

Right after the install and becoming aware of the bad harness issue, I called the FP "Hotline" quite a few times and even sent them very detailed/Hi-Res photos of the harness that came on the new motor. All of this to no avail other than multiple-person responses which were "I've never seen that happen before." as if somehow, NEW problems with anything they sell can NEVER occur!
Even after supposedly talking to the Ford Performance's "Boss" about this issue and he actually took the supplied bad-harness from me for "testing"(?) back at the end of April of this year, I haven't heard a thing about it from anyone. I actually just sent said FP Boss-man another email about this issue.

Uuuuhh dude, these harnesses aren't cheap:
https://parts.ford.com/shop/en/us/e...e-wiring-harness-wire-50l-p-ju5z12a581c?pdp=y

When you buy a $14K-$15K motor from FP, one that has supposedly been tested for EVERYTHING (besides actually being "started") before they crate it up and send it to you, I guess there's a few things you have to understand about this transaction:
1). IF there IS a problem with the new purchase, it will always be something that the FP Hotline people have already dealt with before: No NEW problems will ever be addressed!
2). $400-$500 parts that are 100% integral to the assembly and already installed on your "completely blue printed and cold tested" $14K-$15K motor are simply expected to not work and you will need to have either old parts of your own to use in their place or you will be required to pay the additional $400-$500 out of your already mostly depleted wallet to make your expensive purchase usable.

If managerial incompetence isn't eliminated, a name change won't help at all and as the Who poignantly said; "Meet the new boss, same as the old boss." will further degrade the reputation and profitability of this cooperate segment for FOMOCO.

 

[Strokerswild]

Sweet, all the unicorn '15-specific Ford Racing stuff that I got for my then-new GT just before the change to Ford Performance that year is like new again.

 

[saleen367]

I look at this as just another marketing opportunity. Parts, accessories, promotional material, clothing sales, etc all rebrand and fans will flock to it like moths to a flame.
The only thing that surprised me is the timing. Why not wait until early Dec to make the announcement for next season vs early Sept? Or is something special about to be dropped in our laps?

 

[BlkMach10510]

I look at this as just another marketing opportunity. Parts, accessories, promotional material, clothing sales, etc all rebrand and fans will flock to it like moths to a flame.
The only thing that surprised me is the timing. Why not wait until early Dec to make the announcement for next season vs early Sept? Or is something special about to be dropped in our laps?

What else can they attach the mustang or raptor name to? lol

 

[OldbutNew]

Ahhhh, truer words have never been spoken Paul.

Almost a year ago I bought an Aluminator engine, new in crate, from a LARGE Ford Performance (FP) certified reseller. If you know about the Aluminators, they are not only basically "blueprinted" when they are reassembled at FP, they are also supposedly "wet tested" and of course 100% pre-wired with a harness. Well, that harness which came with my new motor wouldn't work at all when plugged into my car's ECU. Upon further inspection, the ECU plug on the new harness also wasn't configured/wired even close to how the car's original harness was (when looking at the pin configuration inside the ECU plug itself) and nobody at FP could tell me or the very experienced/well know by FP guy that did my engine install, why....
I ended up having to use the original 3-4 year old harness off the motor that was being replaced to get the new Aluminator to "light-up" and fire.

Right after the install and becoming aware of the bad harness issue, I called the FP "Hotline" quite a few times and even sent them very detailed/Hi-Res photos of the harness that came on the new motor. All of this to no avail other than multiple-person responses which were "I've never seen that happen before." as if somehow, NEW problems with anything they sell can NEVER occur!
Even after supposedly talking to the Ford Performance's "Boss" about this issue and he actually took the supplied bad-harness from me for "testing"(?) back at the end of April of this year, I haven't heard a thing about it from anyone. I actually just sent said FP Boss-man another email about this issue.

Uuuuhh dude, these harnesses aren't cheap:
https://parts.ford.com/shop/en/us/e...e-wiring-harness-wire-50l-p-ju5z12a581c?pdp=y

When you buy a $14K-$15K motor from FP, one that has supposedly been tested for EVERYTHING (besides actually being "started") before they crate it up and send it to you, I guess there's a few things you have to understand about this transaction:
1). IF there IS a problem with the new purchase, it will always be something that the FP Hotline people have already dealt with before: No NEW problems will ever be addressed!
2). $400-$500 parts that are 100% integral to the assembly and already installed on your "completely blue printed and cold tested" $14K-$15K motor are simply expected to not work and you will need to have either old parts of your own to use in their place or you will be required to pay the additional $400-$500 out of your already mostly depleted wallet to make your expensive purchase usable.

If managerial incompetence isn't eliminated, a name change won't help at all and as the Who poignantly said; "Meet the new boss, same as the old boss." will further degrade the reputation and profitability of this cooperate segment for FOMOCO.

First off, I seriously doubt that engine was built in a Ford facility. The production 5.2L Coyotes are built at the "Niche Line" inside of Dearborn Engine Plant. The crate engines are probably at either Performance Assembly Solutions, or AER.
Secondly, The staff at Ford Performance has experienced multiple re-orgs over the last 4 years. This exercise with the name change is simply a more visible part.
The third issue is supplier quality. Engineering, purchasing, leadership at all levels, was decimated in 2022. The experienced folks got told to stay home. Entire departments were re-sourced overseas. FP uses most of the same supply base. Overall quality is abysmal. New recalls get announced pretty much every week.

They're having trouble keeping up. With everything.

 

[BrakeFade]

First off, I seriously doubt that engine was built in a Ford facility. The production 5.2L Coyotes are built at the "Niche Line" inside of Dearborn Engine Plant. The crate engines are probably at either Performance Assembly Solutions, or AER.
Secondly, The staff at Ford Performance has experienced multiple re-orgs over the last 4 years. This exercise with the name change is simply a more visible part.
The third issue is supplier quality. Engineering, purchasing, leadership at all levels, was decimated in 2022. The experienced folks got told to stay home. Entire departments were re-sourced overseas. FP uses most of the same supply base. Overall quality is abysmal. New recalls get announced pretty much every week.

They're having trouble keeping up. With everything.

uh oh, should my next purchase be a GM product?

 

[OldbutNew]

uh oh, should my next purchase be a GM product?

They aren't in any better shape. And both are better off than Stellantis. People are leaving there to GO to Ford and GM!

 

[BrakeFade]

They aren't in any better shape. And both are better off than Stellantis. People are leaving there to GO to Ford and GM!

LOL i just swapped my Redeye Challenger for a Mach 1

 

[OldbutNew]

LOL i just swapped my Redeye Challenger for a Mach 1

I think THAT was a good call!!

 

[BrakeFade]

I think THAT was a good call!!

Wanted to row my own gears and drive a car that had elite handling. Mach 1 checked all the boxes.

 

[Garfy]

MAZDASPEED
For some distant association and shock value. And because I generally like Mazda.

"Zoom, zoom"

 

[Thomas]

First off, I seriously doubt that engine was built in a Ford facility. The production 5.2L Coyotes are built at the "Niche Line" inside of Dearborn Engine Plant. The crate engines are probably at either Performance Assembly Solutions, or AER.
Secondly, The staff at Ford Performance has experienced multiple re-orgs over the last 4 years. This exercise with the name change is simply a more visible part.
The third issue is supplier quality. Engineering, purchasing, leadership at all levels, was decimated in 2022. The experienced folks got told to stay home. Entire departments were re-sourced overseas. FP uses most of the same supply base. Overall quality is abysmal. New recalls get announced pretty much every week.

They're having trouble keeping up. With everything.

This is not unique to the Automotive Industry either. I think if people knew what happened in certain, critical industries during and post COVID between stay-at-home mandates, massive retirement numbers and the overall technical brain-drain and general-burnout...it would probably keep you up at night. I have quite a few colleagues who just called it, retired early and left. Quality control has been an incredible challenge as everything got shifted and moved around. I'm frankly surprised given the complexity of modern-everything...that there have not been MORE major problems.

 

[NuclearDiode]

The new 10 speeds are flawless, I haven’t even heard of a single one have an issue in all of the 8-900HP whipple cars

“Flawless”? It’s too early to call them flawless, let’s give them another year or two, these cars literally started getting tuned a couple months ago.

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