Mustang Marketing

[Rinzler]

What do you think about the marketing effort of the new Mustang so far? It's pretty internet heavy, not much in print or commercials especially since it's up for ordering already.

I still love this commercial however:
[ame]

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[Ericc B]

I think the promotion campaign in the US was rediculous as it had nothing to do with the car whatsoever. I guess the real promotion doesn't start until the lots are full.

The promotion in Europe with the foolbal final was very clever and resulted in a 9300 record database with potential buyers. With which they consequently didn't do anything.

 

[TWilliams]

Thanks for posting. I had never seen that one. Enjoyed it.

 

[DivineStrike]

I think this was a Super Bowl ad. But yes gotta love the little girl wanting the gorgeous black shelby, when you're expecting the car to change to pink or something like that.. Oh how I really wish the base GT was a 5.8 liter. That sound alone makes me want to just get a 2013 shelby over a new gt. But I won't lol

 

[Wildcat]

I would think with a fall sales timeline, Labor Day weekend might be a nice time to put some ads out there. Putting some ads in early season NFL broadcasts would probably be a good way to get thing fired up as well.

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