tripleyellowmustang
Well-Known Member
https://www.thestreet.com/electric-vehicles/electric-cars-are-a-tough-sell-for-dealers
Electric cars are a tough sell for dealers of this legendary luxury brand
One dealer says that the brand’s electric models ‘are not something people aspire to own.’
“In a report published by Automotive News, Mercedes-Benz (DDAIF) dealers in the United States are really struggling to sell the German marque’s line of electric vehicles.”
“Dealer representatives blamed their stockpiles of EVs on the vehicles themselves as well as Mercedes’ unwillingness to adjust prices or enact sales to move cars and adapt to the competition.
One dealer said that he had a six-month supply of EVs on his lot, but only a 50-day supply of gas-powered models.”
“Mercedes said that they are planning to slow down production of its higher-end EQ models while increasing production of lower-priced EQ models, plug-in hybrids and regular gas cars.”
Electric cars are a tough sell for dealers of this legendary luxury brand
One dealer says that the brand’s electric models ‘are not something people aspire to own.’
“In a report published by Automotive News, Mercedes-Benz (DDAIF) dealers in the United States are really struggling to sell the German marque’s line of electric vehicles.”
“Dealer representatives blamed their stockpiles of EVs on the vehicles themselves as well as Mercedes’ unwillingness to adjust prices or enact sales to move cars and adapt to the competition.
One dealer said that he had a six-month supply of EVs on his lot, but only a 50-day supply of gas-powered models.”
“Mercedes said that they are planning to slow down production of its higher-end EQ models while increasing production of lower-priced EQ models, plug-in hybrids and regular gas cars.”
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