Ford Trademarks "Thunderbird"

[Twin Turbo]

I know there are many reasons a company will Trademark a name, primarily its to protect it from being used by others. However, if we ARE going to get a new Tbird, it had better not be another EV SUV!

I know the recently revealed sculpture that previews Ford next design language had many, including me, hoping its a thinly veiled view of the next gen Mustang. However, the side profile definitely had early Tbird influence.

https://fordauthority.com/2021/01/ford-thunderbird-trademark-filing-suggests-potential-revival/

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[Dadillac]

It amazes me that it took Ford 65 years to trademark the name. Wondering why the need to do this now.

Don

 

[MaskedRacerX]

It amazes me that it took Ford 65 years to trademark the name. Wondering why the need to do this now.

Don

It's been trademarked for decades, since the 50s. Trademarks get registered, have X years till they're renewed, sometimes lapse, go into a grace period. This is just some recent activity.

Thunderbird

 

[Dadillac]

Huh. I was under the assumption a trademark was forever

Don

 

[Jimmy Dean]

Huh. I was under the assumption a trademark was forever

Don

they lapse if you stop using them. They hadn't made a T-bird in years, so it lapsed.

 

[Biggus Dickus]

It’s going to be an suv.

How do I know? Because Ford doesn’t make cars anymore.

Ughh - WTF. As if Ford needs another SUV.

 

[Hi-PO Stang]

I recall that I read on a forum , I think Blue Oval News , that 2012 was suppose to be the year of the Thunder Bird. What happened with that ?

 

[Twin Turbo]

Ford is testing a Taycan...........Thunderbird might be a good name for a Ford or Lincoln 4-door coupe/sedan EV ??

https://fordauthority.com/2021/01/is-ford-considering-building-a-porsche-taycan-rival/

 

[nrc]

Hopefully they'll come to their senses and declare that the "Mustang Mach E" was just a special edition and from now on it will be a Thunderbird.

 

[Hi-PO Stang]

I was hoping Ford would produce a small two seat sports car and call it Thunderbird. Why should Miata mostly have the small sports car market to its self ? The 2.3 HPP engine would be perfect for the T-Bird.

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