JMS has the ability to adjust voltage. Whether this matters to you or not is the real difference. Your tuner will tell you if needed, but typically it's only preferred/used with a returnless dual pump setup like on the GT350 or GT500. With that being said, the static pumps (VMP + Fuel+) will work well and without issue on your coyote.
The Fuel+ sale just ended but I can still acknowledge it for you if you'd like. Click HERE to see the Fuel+ and message me for the sale pricing.
Tl;Dr any name brand BAP will be fine; JMS has ability to adjust voltage and consult tuner on their preference
Check out our full write up and more pictures HERE.