Ford Axing all cars except Mustang and Focus Active Crossover in North America

[Coloradoeco]

Well here's one that'll give Ford a problem Nissan Kicks starting at 17990 and the cheapest thing Ford has in CUV, SUV is the Ecosport at 19995. Ecosport gets 29 mpg and the kicks 36. Hope Fords got something coming soon our they'll be left in the dust again.

My other car is a Nissan , biggest pos, cvt lag in the summer, door lock actuator issues... Nissan and their Cvts are the sole reason ill never buy from them again.

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[EcoVert]

I'm a die hard Ford man through and through but I beginning to wonder about Fords future. Ford use to be a leader and innovator in the industry even creating new automotive segments but now they've become a follow the leader and late to the part company. The Ecosport is a good example it should have been brought to the US five years ago its been available in most of the rest of the world for over 15 years. Come on Ford get a car guy back at the helm F the stock market and become the automotive industry's leader again.

 

[NoVaGT]

...Hybrid F150 and Mustang coming out in two years. They will sell a ton.....

I'm interested to see what Ford's "hybrid" system for the F150 and Mustang is like, and if it really debuts in two years.

I doubt it.

 

[NoVaGT]

....Ford use to be a leader and innovator in the industry even creating new automotive segments but now they've become a follow the leader and late to the party company......

One could say that recognizing that an automotive segment is dying, and getting out of it early, is showing industry leadership.

 

[Topnotch]

https://www.bloomberg.com/news/arti...n-name-as-sedan-is-said-to-become-sport-wagon

 

[EcoVert]

One could say that recognizing that an automotive segment is dying, and getting out of it early, is showing industry leadership.

I agree but now can they need to quit being late bringing new product out. In the automotive industry It doesn't matter who came up with a ideal first it only matters who brings it to market the first. If your not first your only seen and a me to johny come lately.

 

[68fbjjz109]

I'm a die hard Ford man through and through but I beginning to wonder about Fords future. Ford use to be a leader and innovator in the industry even creating new automotive segments but now they've become a follow the leader and late to the part company. The Ecosport is a good example it should have been brought to the US five years ago its been available in most of the rest of the world for over 15 years. Come on Ford get a car guy back at the helm F the stock market and become the automotive industry's leader again.

Creating a segment isn't the defining characteristic for innovation. Creating segments is something ever company would like to do but rarely does.

Ford is a very innovative company, they have a ton of SPE awards every year for just that. They spent 8 billion dollars on R&D last year. You could tool up 5+ new vehicle programs with that kind of cash.

The only thing they are behind in is getting a electric car to market, and the full hybridization of their product line. Which not many companies have done yet.

 

[Fatguy]

I'm interested to see what Ford's "hybrid" system for the F150 and Mustang is like, and if it really debuts in two years.

I doubt it.

It’ll be faster than the V8 but Ford will de-tune it to be slightly slower than the V8 for marketing reasons. And that “is” Ford’s problem. Fail, fail, fail... :tsk:

 

[NoVaGT]

I agree but now can they need to quit being late bringing new product out. In the automotive industry It doesn't matter who came up with a ideal first it only matters who brings it to market the first. If your not first your only seen and a me to johny come lately.

This isn't a question of "bringing to the market first", it's a question of getting out of a market when it's dying.

We also have to be objective; when Ford introduced the Mustang, it created a new market segment, and created the Pony Wars. That was great. But there were markets to find back then, new automotive ideas and concepts to try.

At this point, 60+ years later, it's all been tried before. There's just not much room for innovation anymore.

 

[NoVaGT]

It’ll be faster than the V8 but Ford will de-tune it to be slightly slower than the V8 for marketing reasons. And that “is” Ford’s problem. Fail, fail, fail... :tsk:

I love that you're predicting a Ford fail before anything has even happened.:lol::lol:

Yes, Ford fails occasionally. But they win a lot more than they fail.

 

[nrc]

https://www.bloomberg.com/news/arti...n-name-as-sedan-is-said-to-become-sport-wagon

Ford needs to find a way to keep its sedan buyers returning to its showrooms. A trade-in analysis by researcher Kelley Blue Book found that less than half of Ford Fusion owners are loyal to the brand. The most popular SUV models that Fusion owners consider are the Honda CR-V and Toyota RAV4, KBB found.

“Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with KBB affiliate Autotrader.

This is exactly what I've been saying. Ford is foolish to think they have any substantial brand loyalty in moving their passenger car customers into their CUVs. Even if 60% of those passenger car buyers move to CUVs as part of the trend Ford may lose half of that business.

This trend is going to bring their CUVs under the same profit pressure they're fleeing cars to avoid. There's no way they see a net profit increase by pissing away 70% of their passenger car business.

 

[EcoVert]

This isn't a question of "bringing to the market first", it's a question of getting out of a market when it's dying.

We also have to be objective; when Ford introduced the Mustang, it created a new market segment, and created the Pony Wars. That was great. But there were markets to find back then, new automotive ideas and concepts to try.

At this point, 60+ years later, it's all been tried before. There's just not much room for innovation anymore.

Being first to market is completely different aspect than getting out of a dying segment. The last new market segment Ford created was when they came out with the Explorer Sport Track that had GM come out with the avalanche the honda ridgeline and many others.

 

[x_man586]

Right. Ford was first to market with the aluminum body panels on the F Series but they stayed in the truck market.

 

[Big Boss]

Looks like the Mustang will be the last car standing from the Blue Oval.

https://www.cnet.com/roadshow/news/ford-focus-active-tariffs-trump/

I still think exiting the car market completely is going to be a mistake.

 

[Norm Peterson]

I still think exiting the car market completely is going to be a mistake.

Agreed.

It still seems like there's room for a sedan on a couple inches shorter wheelbase than the current Fusion. Fusion and the next-smaller Focus still seem to be selling in reasonable volumes - it's the Fiesta and Taurus that are hurting things the most, so overall sedan profitability should improve by simply dropping those and consolidating the other two. Projecting only 50,000 CUV-style Focus sales with nothing else to support them makes even less sense than maintaining the current Focus and Fusion.


Norm

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