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To: Ford
(Mr. Dave Pericak, Mr. James Farley, Mr. Bennie W. Fowler, Mr. Raj Nair, Mr. Nicholas J. Smither, Mr. John Felice, Mrs. Elena Ford, @FordService)
From: Your Loyal Mustang6G Members
Ref: Loyalty Rewards
Date: 10-08-2014
As defined by Merriam Webster:
loy·al adjective \ˈlȯi(-ə)l\
: having or showing complete and constant support for someone or something.
Dear Gentlemen and Ma’am,
I would like to take a moment to share an incredible opportunity with each one of you. As some of you may know, prior to the release of the iconic 2015 Mustang, the internet world was buzzing with speculation and hope for the new pony. Spearheading the movement was a blog and internet forum called Mustang6G.com, dedicated specifically to this new model year. As days, weeks and months have passed, the membership has now reached an excess of 4000 members and brings a guest following of 3-4 times that number on any given day. These men and women are here for one reason, your 2015 Mustang. They are here for research, for opinions, for information, but mostly for the love of this Icon.
Many of you may be familiar with internet forums and how biased and sometimes ruthless they can be, but if you have spent any time on the M6G site, you will find this group is different from the pack. This group is a singular expression of what drives, not only your company, but what forged the Mustang, PASSION.
A passion so deep that Members look at themselves, not as some anonymous user, but as a Brotherhood with a common bond. Members that are so loyal that they will spend their personal time coming to the aid of another member or spend hours answering questions, researching and promoting your product and even sorting through source code for a glimpse at the delivery date of their new baby. Members that will travel many miles and take days off of work to catch a 2015 in the wild and report their finding back to M6G.
M6G has become the foremost site for anyone that wants to know anything about the 2015 Mustang, more so than Ford, more so than any media site. It is the preeminent site not only for members and guest, but also for Ford. Ford has acknowledged this by spending their time and money to support the members with @FordService, a truly incredible asset and the establishment of COTUS for the public to be able to track their purchases. Your company also spends a great deal of time monitoring this site for content, utilizing it as a resource for customer feedback and concerns, and for marketing.
That being said, I believe it’s time for Ford to show their support and loyalty to the Members of M6G as it has with others. With little effort you can search these forums and find that members have desperately sent request for brochures, hoping to receive a “Loyalty Coupon”, most of them never receive one. There are threads on X-Plan pricing for Members of MCA and EAA. And recently discovered that with an EAA membership, you receive a “Loyalty Coupon”.
I am respectfully requesting that Ford establish a M6G Member Loyalty eCoupon. It is my belief that these members, more than any other deserve to be recognized for their Loyalty and commitment to Ford and to the Mustang. I am requesting that all members receive a $1000 Loyalty Reward to apply to their purchase of a 2015 Mustang and establish some Loyalty Reward for those that have already taken delivery. I also respectfully request that this eCoupon be allowed to be combined with any other ford incentive (Military Rewards Etc) and also be applied to X-Plan Pricing, like other rewards.
I do understand that the monetary commitment this would require, but in respect to the incredible amount of effort Ford has taken to promote the 2015 Mustang, (events, handouts, test drives and promotional items) I feel that supporting the M6G members would pay huge dividends compared to throwing money at only prospective buyers. I feel that it would create an even more loyal customer base, which would truly feel that they are part of something bigger and not just a number!
I sincerely hope that you also see the benefit of this program and hope that your action is swift, as many members are now taking delivery of this incredible American Icon!
Sincerely,
SB
Sponsored
.
