Listen to the experts; do NOT drill the bumper. If you look real close you'll see two small "dimples" where they suggest you drill. Even my salesman said not to do it. The hide-a way bracket cost $50. I paid the Ford body shop to mount it because I was afraid of drilling into a wire or something. Turns out nothing was there but I had them swap out my chrome Pony for a black one. They charged me $150. Well spent IMHO but I've lost my desire for wrench spinning as I get older.