yellowragtop
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There are many links online with articles on how McDonald's is losing sales every quarter. Recently in May 2015, McDonald's corporate made a video talking about a turn around, but they didn't mention food changes. Below is my list of things that urgently need to be changed with their FOOD, or these restaurants will always be everyone's very last choice for food. (These are my ideas, but I know they won't ever change their menu. I know they won't.)
1) Get rid of the "sausage burrito" from the breakfast and replace it with the type of burrito you would get from a Whataburger. Also offer burritos where customer can get just egg and cheese in case they don't eat meat.
2) Offer Ham/egg/and cheese biscuits. Or Canadian bacon/egg/cheese biscuits.
3) Offer breakfast all day long, regardless of what they need to do mechanically to make it happen.
4) Always offer the McRib daily no matter what. THIS ALONE would make their sales go up YET THEY don't seem to even NOTICE that. (so weird). If there is way to improve the McRib so it takes more like real ribs, then fix that.
5) Start offering thicker cut REAL french fries which go bad after a few days, not look brand new looking after 2 years.
6) Make at least ONE hamburger where when you taste it, it tastes like YOU MADE IT at home by yourself with fresh ground beef. IF they do not do this, their company will fail. They can't keep serving burgers that taste like FILLERS and tastes like fake food. (where later you get horrendous gas and you feel bloated and sick to your stomach. that is how you know you ate fake food. everyone is catching on to this and McDonalds is in severe denial.)
7) KEEP those biscuits and gravy on the menu. THAT WAS ONE step in the right direction and it's a MIRACLE they actually offer this finally.
8) SEND all McDonalds Corporate employees to CARLS JR. or HARDEES. FORCE them to eat food from there, then go eat McDONALDS food. Then decide which food tastes like REAL food.
9) Offer a Ham/cheese sandwich that looks like a Burger King Yumbo.
10) Offer (1) fresh Sandwich that looks like it was made at a Subway.
11) Offer A chicken salad sandwich with brocolli cheese McSoup.
12) OFFER a burger that looks like a PATTY MELT. With sourdough bread. Call it the McPaddie melt.
13) Offer a grilled cheese McSandwich. Kids LOVE grilled cheese YET McDonalds would never dream of making such a simple sandwich.
14) Offer chunky potatoe hash browns. Stop making the flat rectangle hash browns. REPLACE that with something better. Or offer an optional hash browns.
15) Make some kind of breakfast sandwich on sour dough bread.
16) Make some kind of LOADED breakfast sandwich.
17) ONLY offer ONE kind of chicken sandwich and be sure it tastes at LEAST as good as a Wendy's chicken sandwich. Or don't even offer one at all.
18) Perhaps modify the filet-o-fish and just make it bigger.
19) MAKE the chicken McNUGGET out of real pieces of chicken breast and if needed just raise the price. But stop offering the current nugget which has a coating that gives people diarrhea later. (They do not care if their food gives everyone in the world diarrhea. They just act like you already had that before you ate their food and its just NOT TRUE.)
20) Offer a breakfast plate that comes with a biscuit and gravy.
This is all I can think of right now, but the point is, if they do NOT RADICALLY change their menu, they will "bottom out" soon. No one NEEDS to go to Mcdonalds. Not when there is chick-fil-a, carls jr, jack in box, subway, chipotle, taco cabana, canes chicken fingers.
I have no idea what McDonalds is even thinking. THEY INVENTED fast food, and now they need to invent GOOD TASTING food that does not make you feel sick in 30 minutes. My instinct says they will not change their food or their food process at all. And that's too bad.
READ: McDonalds corporate looks at it like this: WE PANDER TO FOLKS who view Mcdonalds as going out to eat at a 5-star restaurant. THAT IS THE demographic we now cater towards. (and they assume that there is such a gigantic amount of growth in these people being born daily, that their profits will soon surge once these people just keep having more kids. THATS how McDonalds views this.) McDonalds has NO INTEREST in attracting people who earn a higher salary who can afford to eat wherever they want. THEY KNOW DEEP DOWN THAT THEY LOST THIS CROWD PERMANENTLY BY NOW. THEIR LAST HOPE are the people who flat out VIEW MCDONALDS as the same as a DAY CARE, or the same as A PLACE TO EAT WHERE someone else cooked the food.
All they talk about is downsizing, or making money saving moves. Not changing any of their food.
1) Get rid of the "sausage burrito" from the breakfast and replace it with the type of burrito you would get from a Whataburger. Also offer burritos where customer can get just egg and cheese in case they don't eat meat.
2) Offer Ham/egg/and cheese biscuits. Or Canadian bacon/egg/cheese biscuits.
3) Offer breakfast all day long, regardless of what they need to do mechanically to make it happen.
4) Always offer the McRib daily no matter what. THIS ALONE would make their sales go up YET THEY don't seem to even NOTICE that. (so weird). If there is way to improve the McRib so it takes more like real ribs, then fix that.
5) Start offering thicker cut REAL french fries which go bad after a few days, not look brand new looking after 2 years.
6) Make at least ONE hamburger where when you taste it, it tastes like YOU MADE IT at home by yourself with fresh ground beef. IF they do not do this, their company will fail. They can't keep serving burgers that taste like FILLERS and tastes like fake food. (where later you get horrendous gas and you feel bloated and sick to your stomach. that is how you know you ate fake food. everyone is catching on to this and McDonalds is in severe denial.)
7) KEEP those biscuits and gravy on the menu. THAT WAS ONE step in the right direction and it's a MIRACLE they actually offer this finally.
8) SEND all McDonalds Corporate employees to CARLS JR. or HARDEES. FORCE them to eat food from there, then go eat McDONALDS food. Then decide which food tastes like REAL food.
9) Offer a Ham/cheese sandwich that looks like a Burger King Yumbo.
10) Offer (1) fresh Sandwich that looks like it was made at a Subway.
11) Offer A chicken salad sandwich with brocolli cheese McSoup.
12) OFFER a burger that looks like a PATTY MELT. With sourdough bread. Call it the McPaddie melt.
13) Offer a grilled cheese McSandwich. Kids LOVE grilled cheese YET McDonalds would never dream of making such a simple sandwich.
14) Offer chunky potatoe hash browns. Stop making the flat rectangle hash browns. REPLACE that with something better. Or offer an optional hash browns.
15) Make some kind of breakfast sandwich on sour dough bread.
16) Make some kind of LOADED breakfast sandwich.
17) ONLY offer ONE kind of chicken sandwich and be sure it tastes at LEAST as good as a Wendy's chicken sandwich. Or don't even offer one at all.
18) Perhaps modify the filet-o-fish and just make it bigger.
19) MAKE the chicken McNUGGET out of real pieces of chicken breast and if needed just raise the price. But stop offering the current nugget which has a coating that gives people diarrhea later. (They do not care if their food gives everyone in the world diarrhea. They just act like you already had that before you ate their food and its just NOT TRUE.)
20) Offer a breakfast plate that comes with a biscuit and gravy.
This is all I can think of right now, but the point is, if they do NOT RADICALLY change their menu, they will "bottom out" soon. No one NEEDS to go to Mcdonalds. Not when there is chick-fil-a, carls jr, jack in box, subway, chipotle, taco cabana, canes chicken fingers.
I have no idea what McDonalds is even thinking. THEY INVENTED fast food, and now they need to invent GOOD TASTING food that does not make you feel sick in 30 minutes. My instinct says they will not change their food or their food process at all. And that's too bad.
READ: McDonalds corporate looks at it like this: WE PANDER TO FOLKS who view Mcdonalds as going out to eat at a 5-star restaurant. THAT IS THE demographic we now cater towards. (and they assume that there is such a gigantic amount of growth in these people being born daily, that their profits will soon surge once these people just keep having more kids. THATS how McDonalds views this.) McDonalds has NO INTEREST in attracting people who earn a higher salary who can afford to eat wherever they want. THEY KNOW DEEP DOWN THAT THEY LOST THIS CROWD PERMANENTLY BY NOW. THEIR LAST HOPE are the people who flat out VIEW MCDONALDS as the same as a DAY CARE, or the same as A PLACE TO EAT WHERE someone else cooked the food.
All they talk about is downsizing, or making money saving moves. Not changing any of their food.
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