T-rex
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This is an article about the slow sales of the 2016 Chevy Camaro compared to the Ford Mustang. I thought it might be of some interest.
Full article can be found here:
http://www.torquenews.com/106/mustang-wins-january-camaro-sales-remain-slow
Below is an excerpt from the article.
A Tale of Two Launches
The arrival of the “new generation: muscle cars - specifically the 2015 Ford Mustang and the 2016 Chevrolet Camaro - came a year apart, but they are very similar in their basic rollout. The 2015 Mustang began hitting dealerships in November of 2014 and the 2016 Camaro began hitting dealerships in November 2015. It should be noted that deliveries of both vehicles began in October of the year in question, but full scale deliveries didn’t begin for either car until November of their respective year. In both cases, there was a solid stock of “old generation” cars still on hand and as dealers discount those models to get them off of the lots, the previous generation Mustang and Camaro would generally add to the already strong sales numbers of the new generation.
The problem for General Motors is that Camaro sales haven’t followed the same patterns as Mustang sales, even though the timing of the rollout was similar for both vehicles. When the Mustang hit the lots late in 2014, sales exploded, making November and December two of the strongest months of the year. When the 2016 Camaro arrived late in 2015, Camaro sales were at some of their lowest levels of the year.
I then expected to see a huge boom in Camaro sales in January – similar to the strong numbers posted by the new Mustang one year earlier – but once again, Camaro numbers remained low. Chevy only sold around 600 more Camaros this January than they did last January when the new models weren’t available.
For comparison, in the first January where the new Mustang was offered, Ford sold more than twice as many Mustangs as they had the year before.
So, where is the boom in Camaro sales? I am stunned that we still haven’t seen the big spike, as the 2016 Camaro has been well received by the media and the consumer market, yet numbers remain low. While we did see some harsh winter in January, it hasn’t been a particularly rough winter and it is definitely no worse than last year’s winter when Ford was posting huge Mustang sales.
Again, I look to February as the month when the 2016 Camaro will finally have its big impact on the segment sales sheet. In the meantime, sales numbers continue to be fairly strong for the Ford Mustang and the Dodge Challenger as gas prices remain low.
- See more at: http://www.torquenews.com/106/mustang-wins-january-camaro-sales-remain-slow#sthash.vwtQ1xom.dpuf
Full article can be found here:
http://www.torquenews.com/106/mustang-wins-january-camaro-sales-remain-slow
Below is an excerpt from the article.
A Tale of Two Launches
The arrival of the “new generation: muscle cars - specifically the 2015 Ford Mustang and the 2016 Chevrolet Camaro - came a year apart, but they are very similar in their basic rollout. The 2015 Mustang began hitting dealerships in November of 2014 and the 2016 Camaro began hitting dealerships in November 2015. It should be noted that deliveries of both vehicles began in October of the year in question, but full scale deliveries didn’t begin for either car until November of their respective year. In both cases, there was a solid stock of “old generation” cars still on hand and as dealers discount those models to get them off of the lots, the previous generation Mustang and Camaro would generally add to the already strong sales numbers of the new generation.
The problem for General Motors is that Camaro sales haven’t followed the same patterns as Mustang sales, even though the timing of the rollout was similar for both vehicles. When the Mustang hit the lots late in 2014, sales exploded, making November and December two of the strongest months of the year. When the 2016 Camaro arrived late in 2015, Camaro sales were at some of their lowest levels of the year.
I then expected to see a huge boom in Camaro sales in January – similar to the strong numbers posted by the new Mustang one year earlier – but once again, Camaro numbers remained low. Chevy only sold around 600 more Camaros this January than they did last January when the new models weren’t available.
For comparison, in the first January where the new Mustang was offered, Ford sold more than twice as many Mustangs as they had the year before.
So, where is the boom in Camaro sales? I am stunned that we still haven’t seen the big spike, as the 2016 Camaro has been well received by the media and the consumer market, yet numbers remain low. While we did see some harsh winter in January, it hasn’t been a particularly rough winter and it is definitely no worse than last year’s winter when Ford was posting huge Mustang sales.
Again, I look to February as the month when the 2016 Camaro will finally have its big impact on the segment sales sheet. In the meantime, sales numbers continue to be fairly strong for the Ford Mustang and the Dodge Challenger as gas prices remain low.
- See more at: http://www.torquenews.com/106/mustang-wins-january-camaro-sales-remain-slow#sthash.vwtQ1xom.dpuf
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