Lack of Advertising

[MagneticA]

Anyone else notice the lack of television and print advertising Ford is doing for the Mustang? I watch a lot of TV and see many advertisements for Ford, but they are either for pickups or for the Focus, Fusion, and Escape. But the Mustang is MIA. True, there are the occasional cute spots that Ford posts online, and one of these made it to TV, but I haven't seen it again in months. And in print, I've only seen a "preproduction" shot of the car in the AZ desert...same one we see when ordering online. What gives? :shrug:

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[Blue_Eyes_Lover]

They may be following the marketing idea that a lot of exotics have done. Makes like the Lamborghini, Ferrari, or Bugatti don't advertise their cars but everybody knows they exist.

I think the Mustang has fallen into that category and everybody knows Ford sells them. Still I see the point that the new 50th year model is awesome but someone with a bigger pay check than me made that decision I suppose. haha

 

[Charles147]

Was on Price is Right and I believe TV series Sleepy Hollow. Front cover of magazines, commercials, just noticed a Ford advertisement for Valentines Day, toy cars, and will begin to see more and more on the roads in Spring.

I think Ford is doing a good job advertising.

 

[Khyber]

youtube= an fton of advertisements for this car that ford didn't even pay for lol

 

[Fox5.0]

You're advertising yourself. I like to think that way when being one of the first to have them.

 

[Charles147]

You're advertising yourself. I like to think that way when being one of the first to have them.

True! It almost feels like celebrity status for a brief moment. I guess that's the best way I can describe it.

 

[MSamuels]

The Mustang isnt a high volume car anymore. No V8 sports cars are these days. I mean weve gone from sales regularly well above 100,000 and sometimes upto 200,000 a year to about 80,000 on the best years.

 

[SDEcoBoost]

I recently read an article indicating over 800,000 vehicles were sold in the US, during 2014, and 65% were trucks and SUV's. Consider the sales of 4 dr family sedans in the left over 35% and there isn't a lot left over for the Sports and Muscle car market. Consequently, the big advertising dollars go to the trucks and SUV's.

 

[Stam616]

I'm sure they will advertise more as we get into Spring/Summer. In the heavily populated Northeast its waaaay too cold and too much snow to advertise a car like the Mustang. I see commercials for Escapes, Edge, and Fusion AWD but not much for Mustang. YouTube is the best place to go for that .

 

[MagneticA]

Just seems odd. Dodge includes the Charger and Challenger in some of their commercials. Even back in Sept. Ford had a series of ads that included the '14 Mustang along with others in their lineup. As for magazine covers... those aren't exactly paid for... and most of the ones I saw included the '15 next to something else for comparison. I'm sure there's a rhyme and reason... just don't know what it is. Perhaps they are waiting for better weather.

 

[V8Venom]

True! It almost feels like celebrity status for a brief moment. I guess that's the best way I can describe it.

I definitely agree with you on that. I equate it to when I bought the 2005, with the redesign it was pretty crazy how people would stare. I park my car down in the French quarter in New Orleans and it's Mardi Gras time right now and I watch people stop and take pictures of it, and just listen to what they say. Like someone else said, driving the car around is advertising.

 

[IndustryLeech]

Ford is selling these almost as quickly as they can make them. Save advertising spend for when you need it.

 

[mustangfamily03]

I recently read an article indicating over 800,000 vehicles were sold in the US, during 2014, and 65% were trucks and SUV's. Consider the sales of 4 dr family sedans in the left over 35% and there isn't a lot left over for the Sports and Muscle car market. Consequently, the big advertising dollars go to the trucks and SUV's.

Are you talking about just Ford vehicles or all vehicles in the U.S.? Ford sells almost that just in F Series trucks in a year.
There were 16.52 million vehicles sold in the US in 2014.
Last month they sold a little over 54,000 F series trucks just for January.

 

[Tweezy7]

I also noticed this lack of advertising since I work in advertising field, I feel it also has to do with timing of the year we are in the middle of winter and the Mustang is more of a summer car. I know in VA I have seen several commercials for the new 2015 F 150, and only 1 or 2 mustang commercials. I personally think that in the summer months or Q2 the mustang advertising should pick up.

I do agree with the other posts saying that the Mustang and Sports car market is a small part of the American car market total. Ford is wise to spend money on the new F 150 since they have been in the top of pickup truck sales for a long time now.

I see a lot of Mustang ads on you Tube which is good going after the younger demographic and catering to their online presence. I think they will come out with a summer commercial and feature a Mustang convertible just my .02 cents. Based on the Sales vs Camaro and Challenger they dont need to do much advertising their sales numbers are up

 

[MagneticA]

True! It almost feels like celebrity status for a brief moment. I guess that's the best way I can describe it.

You're advertising yourself. I like to think that way when being one of the first to have them.

I definitely agree with you on that. I equate it to when I bought the 2005, with the redesign it was pretty crazy how people would stare. I park my car down in the French quarter in New Orleans and it's Mardi Gras time right now and I watch people stop and take pictures of it, and just listen to what they say. Like someone else said, driving the car around is advertising.

Agreed... but all cars on the road are advertising themselves. And a high number of the '15s are parked in garages and hiding under car covers due to the weather.

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