No, they recondition/repair OE wheels and can apply some different finishes than stock. He wants to trade in his wheels for one with a different finish.
I am a electrician, and I wired a lot of their newer machines. I believe that the Chrome process is powder coated. They do excellent work. They even repair wheels for car dealership and body shop. They can chrome your own wheels as well . I really don’t think you would be disappointed . Best of luck to you Joe.